Editor/Founder The Pharmaceutical Marketing Group - Executive Director at Clinician Burnout Foundation
The countdown is on for Pharma Customer Engagement USA 2023. The ultimate event uniting commercial, marketing and medical leaders. Learn more here: https://bit.ly/3KKHzNd It’s time to embrace agility, onboard change management and breakdown internal silos to take an insights-driven quantum leap in HCP engagement. #RECustomerUSA23
Editor/Founder The Pharmaceutical Marketing Group - Executive Director at Clinician Burnout Foundation
The countdown is on for Pharma Customer Engagement USA 2023. The ultimate event uniting commercial, marketing and medical leaders. Learn more here: https://bit.ly/3KKHzNd It’s time to embrace agility, onboard change management and breakdown internal silos to take an insights-driven quantum leap in HCP engagement. #RECustomerUSA23
Digital Transformation | Omnichannel Marketing |Customer Experience | Digital only GTM | Capability building
Its time to move from conventional pharma commercial model which is highly anchored to sales reps and brand-centric marketing. Today, providers are considerably more overwhelmed and less accessible than they have ever been. At the same time, customers are looking for more-personalized and customized experiences in all kinds of transactions. Hence how best we can integrate contextual Rep led interactions with other channels would be the key to deliver best CX. #customerexpereince
Creating stronger connections and fostering stronger collaboration between different stakeholder groups across the healthcare community is tremendously powerful because regardless of where you sit in that community, we all share the same goals: improvement in health outcomes, quality of life, and wellness. To better understand the challenges across key stakeholders, we interviewed 30 executives from 24 pharmaceutical companies and 298 field reps about what it’s like to be the boots on the ground in the post-COVID-19 world of pharmaceutical sales To better understand where companies can bridge the gaps along the sales continuum as they amp their omnichannel marketing strategies.
How can sales teams be empowered through aligned digital engagement strategies? Dive into this white paper to better understand how life science companies can best support the success of sales reps and healthcare providers: https://lnkd.in/g86t_pJQ #SyneosHealth
Are reps using those expensive Veeva IVAs? Probably not as much as we think. Both reps and HCPs want a new way to deliver & consume information. They want snackable content that's on-demand and personalized. With reps being the biggest line item on a brand's budget, we need to help them drive more impact. Personalized digital experiences delivered in a snackable Instagram-like format can help. #pharmamarketing #personalization #pharmasales
The time healthcare sales reps get to spend with the HCPs has dramatically declined. So how can you increase healthcare sales rep impact? Consider leveraging personalized digital experiences. Personalized digital experiences act as extensions to sales calls, enabling HCPs to spend more time with your brand long after the rep has left. #healthcaremarketing #digitalexperiences #pharma
Join us at #DPEast for the panel "Putting the Customer First: Innovative & Concrete Strategies that Create Value in Light of Changing Customer Expectations." REGISTER NOW! Don't miss out on this session: https://ow.ly/7M9C50SOmEU 💡What to Expect: 👉Understand how changing healthcare dynamics and customer expectations are impacting commercial models and customer engagement strategies 👉Consider the current needs and unique value drivers for payors, providers and patients to create distinctive, dynamic and rewarding customer communications 👉Examine the importance of coordination among patient marketing, digital, field teams, and HCPs to deliver a unified and supportive customer-centric experience 👉Explore innovations that enhance customer experience and engagement through both digital and traditional channels 👉Practical examples of how pharma companies are innovating to meet customer needs and drive shared value Check out more Featured Sessions: https://ow.ly/rffB50SOmg6 A big thank you to our Moderators & Speakers for this Panel: - Stephanie Jen from GSK - Rui Yang, Ph.D. MBA from Novartis - Tanvi Patel from Amazon Pharmacy - Carlo Cicacci, MBA from Johnson & Johnson - Michael Rowbotham from Pfizer Stay Updated by following Digital Pharma Series #DigitalPharma #PharmaMarketing #PharmaLeadership #HealthcareStrategies #WeAreFierce #FierceBiotech #FierceHealth #FiercePharma
The time healthcare sales reps get to spend with the HCPs has dramatically declined. So how can you increase healthcare sales rep impact? Consider leveraging personalized digital experiences. Personalized digital experiences act as extensions to sales calls, enabling HCPs to spend more time with your brand long after the rep has left. #healthcaremarketing #digitalexperiences #pharma
Do you really know who your customers are: both the #HCPs prescribing your products and the patients using your therapies? Increasingly, patient data and broader HCP and commercial data are coming together to help #pharma companies better engage with their customers via the right content, through the right channels, and at the right cadence. In our latest white paper, learn how #IQVIA’s customer engagement models empower life sciences companies to deliver more personalized messaging and enable flexible, agile deployment of resources: https://bit.ly/3uAtrR8
Very interesting results! These companies have spent huge money on their Omnichannel initiatives to enhance customer experience, improve reach and engagement and yet the excellence in CXQ is missing. Some are beginning to question and check the ROI on millions that they have spent on these initiatives...are they over complicating things? or, perhaps it is causing channel overload. Needs to be analysed.
Managing Partner at DT Consulting. We are hiring in London, New York, Boston, Philadelphia, San Francisco, and Bangalore...!
It’s that time of the year again at DT Consulting, when the 2024 HCP CXQ® study is in the field, surveying over 6000 healthcare professionals in more than 12 countries across eight specialty areas to capture 'The State of Customer Experience in the Global Pharmaceutical Industry' through the HCP lens [the 5th edition]. Last year’s HCP CXQ® analysis reveals a growing divide between those excelling in customer experience (CX) and those lagging behind over the past year. How can the latter catch up? These laggards require a bolder leadership pioneering with an omnichannel approach to a strong CX vision. Yet, through our various client engagements, we have discovered that this transition isn't a one-size-fits-all solution. It's a balance of both digital and traditional channels, finely-tuned and tailored to the distinct global, regional, and country scenarios, as well as the therapeutic areas each company deals with, through a data-driven approach with cross-functional teams. While initiating an omnichannel strategy is fundamental, the real test lies in ingraining this CX ethos deeply into the company’s core. This demands digitally literate, customer-centric leadership that can narrow the widening gap and accelerate a connected experience across their firms Clinical, Medical and Commercial operations. Discover the learnings from last year’s HCP CXQ® insights: https://lnkd.in/dXzRFQiu Please stay tuned for the 2024 results! #Pharma #Pharmaceuticals #CustomerExperience #CX
Trust is the foundation of informed clinical decision-making for HCPs and patients. If we can build authentic, trusting relationships with HCPs through the creation of valuable experiences and content then we can play a more meaningful role in healthcare communities. That's why I'm excited to be here at NEXT Pharma Summit CX to discuss the value of customer experience for #pharma . Hoping to learn lots and make some new friends so don't hesitate to drop me a message or come and say hello 👋 👉 For meeting insights and practical resources to support medical affairs and marketing teams check out https://lnkd.in/eYnJ_yHR, and sign up to get regular updates #medcomms #medicalaffairs #pharmamarketing
The road to effective HCP engagement is often a long and winding one. But it doesn’t have to be that way. Simplify your HCP communication with ZING. #Pharma #Sales #HCPengagement #Marketing
