Lucas Herr’s Post

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Salsify Expert | Retail Content Wrangler

To be ready for the e-commerce marketplace, you need to have your organization aligned.  What is your product lifecycle and where does e-commerce planning come into play?  If you need products ready for online retailers 6 months before they hit shelves, will you have planograms and standard product data, like product dimensions?  Content can be updated before the go live, but behind a successful product launch is that solid foundation of core product data.  #Ecommerce #Data #GoToMarket #ProductLifecycle

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