Lucas Held’s Post

If you’ve been operating without a communications team, then you know all too well how much work goes into keeping your community informed. It’s imperative that someone is responsible for updating your stakeholders, telling your schools’ stories, and communicating with the public in times of celebration or emergency. So how do you find the right communications professional? We sat down with a few school leaders who shared their advice:

Here's a small sum up of why I chose public relations as my choice in career and why I connect with it so well. Any chance I get to shout out my #blog I will! 💅 https://lnkd.in/gXEnhczx #blogpost #publicrelations #entertainment

So much wisdom in this article from Genevieve Brown! Thanks National School Boards Association for focusing a light on the power of communication to support the mission of public education.

So much wisdom in this article from Genevieve Brown! Thanks National School Boards Association for focusing a light on the power of communication to support the mission of public education.

In the dynamic and ever-changing world of public relations, where communication strategies shape perceptions and drive impact, professionals constantly seek ways to stand out and excel. One powerful tool for career advancement and expertise is through earning an Accreditation in Public Relations (APR). This credential validates a practitioner's skills and knowledge, opens doors to new opportunities, and enhances credibility in the field. Don’t just take our word for it. See what our members have to say about earning their APR! #APRMonth #APR #PublicRelations

In my Management 201 course, I was asked to find an article that relates to my future profession, Public Relations. Take a look at this article from Grand Canyon University! https://lnkd.in/eyA8NFjG

Hiring a communications professional is a good call for your district and here's why: The work of school communications has to be done. It’s nonnegotiable. Just think what would happen if your district suddenly went dark on social media, stopped sending out any updates, and quit responding to incoming messages from families or the media. Your community’s trust in your schools would implode overnight. Whatever your district’s financial situation, you have to keep communicating; the question is on whose shoulders that massive responsibility will fall. Read more at: https://lnkd.in/gpwa7Z_6

By strategically managing communication channels, disseminating compelling narratives, and responding effectively to crises, PR helps businesses and individuals establish trust, manage reputation, and navigate the complexities of today's media landscape. In an interconnected world where reputation is paramount, the strategic importance of public relations cannot be overstated, serving as a vital tool for driving success and achieving long-term sustainability. https://lnkd.in/gEfNiTgG

At Rochester CUSD #3A, effective communication is a top priority. As Superintendent, I've witnessed the growing demand for transparent and engaging messaging with our stakeholders. To meet this need head-on, we've prioritized strategic communication. Transparent and engaging messaging is crucial for fostering trust and support. By adding our Director of Communications position we have enhanced our strategic communication plans. Discover more in this article about: Crafting a Detailed Job Description: Learn the importance of outlining clear responsibilities and expectations to attract the right candidates for communication roles. Strategic Onboarding for Success: Explore how integrating new hires into daily operations and connecting them with supportive communities can amplify their impact. https://lnkd.in/gkUCJexU AASA, The School Superintendents Association National School Public Relations Association (NSPRA) INSPRA (Illinois Chapter of the National School Public Relations Association) SchoolCEO Apptegy SWPR Group

My Principles of Public Relations students enjoyed the opportunity to learn about agency, entertainment, music, nonprofit, and sports public relations from some talented Kent State Public Relations graduates. Thank you: Bryan Webb with Apple Music Country; Linden M. with Rec2Connect; Anna Rizk with Allied Global Marketing; Brady Warmbein with Gatesman; and Kristyn Hibbett with the Cleveland Cavaliers. Providing opportunities for students to learn from alumni and other PR professionals makes such a meaningful difference. A few highlights follow. #principlesofPR #publicrelations #prkent "...it was inspiring and eye-opening, getting the opportunity to listen to the career paths and stories of each individual and how their majors here at Kent State brought them to where they are today." "The most interesting thing...is all the different career paths you can have with a PR degree... you can go into entertainment, you can go into music, you can into nonprofit..." "...it's okay for things to take time...we as students have time to figure things out in our future, and it all doesn't have to happen right after graduation." "I also found it useful that they were able to share a mistake that they made in their career because it helped put into perspective that everyone is human and messing up one time isn't going to be the end of your career."