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To: Derek F. Hagen
CC: Lyle Sussman; Matt Reiner, CFA, CFP®; UC San Diego; Envestnet | MoneyGuide; Cetera Financial Group
❗Re: Sale Prices LinkedIn Post
Hi Team,
Good morning, I hope this message finds us all in good spirits. I may have a temporary solution to this problem where I gave my valued customer 20% off after they originally asked for 33%.
I plan on running a "2 for" special tomorrow in select markets. My special will now offer 10% off when you buy 2 items of equal price. This will drive the original price up per item, but the buyer will be buying less goods. In Lyle's comment, #RuleNumberFour suggests we want the buyer to buy more, not less.
It is possible that this particular market is interested in 3x "2 for" specials using the same discount methodology from last week. If this proves to be the case, would the team recommend I give last week's discount on double the quantity sold (6 items vs 3) or create a "4 for" discount?
Please see the link below to Lyle's prior comment and let us know what the team recommends as soon as possible.
Best Regards,
Frank
(858) 382-3572
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