We are excited to announce our new partnership with Baxter Of California! As a Los Angeles-born brand, Baxter of California will bring its lineup of tried-and-true grooming products to Rams players, staff and fans. “Teaming up with Baxter of California will infuse our facilities with an authentic LA brand and their beloved product,” said Los Angeles Rams Chief Commercial Officer Jennifer Prince. “As we gear up for the upcoming season, we’re pleased to welcome Baxter of California’s game-changing essentials to our locker room and look forward to cultivating unique and engaging activations throughout the year.” Read more here: https://lnkd.in/gY6DsGx3
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Brand specialist | Author: Brand in the Boardroom | Helping ambitious organisations make an impact | Brand strategy | Brand identity | Brand management | Trustee at CoLab
I recently bought an axe because I liked the name. I needed the axe, but it was the name that nudged me towards that particular brand. “Magnusson” conjured up the image of something sturdy, in the hand of a viking. Now, I just need it for tidying up some wood in our garden, not clearing a path through my enemies. But I was convinced a Magnusson axe was the right choice. Now, I’ve struggled to find much information about Magnusson, and certainly no evidence of nordic heritage. The name may well just be a clever marketing ploy, to convince gullible novices like me to buy their products. So never underestimate the power of the “right” name. A name that fits your company or products. The name could be the first experience that a potential customer has of your company or your products, so make the most of it. It’s not appropriate for every company or situation. But the power to make a strong first impression is always worth considering. Häagen Dazs is an interesting example. The name was made up by founder Reuben Mattus when he launched the company in the USA in 1960. He wanted something that sounded Danish, because he thought that would fit the image he wanted to create for his ice cream company. If you’d like to have a chat about choosing company names, or making a strong impression with new customers, do let me know. I’ve been doing this for thirty years, so I'm always happy to share some of that experience. I make time in my diary every week for these conversations, so drop me a message and we can arrange something. #Brand #CompanyNames #BrandNames
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“Building a successful brand is a lot more than thinking you understand what the market is looking for." Lawrence Jenkins When it was originally announced that Kylie Jenner had been working on a hard seltzer brand within a week or so after her perfume Cosmic was announced, I was pretty caught off guard. My immediate thought was, isn’t Kendall the one that has 818 Spirits? However, I decided to not take it at face value. They describe themselves as SPRINTER VODKA SODA, made with premium vodka, real fruit juice, & sparkling water, 100 calories. no added sugar, available nationwide 3.21, 21+ to follow,” which was intriguing. Maybe I lack the proper perspective on this one, but since I don’t drink,. There are a few reasons why I think there is a possibility of this brand not being able to become a long-term brand. This is one of those things that all celebrity brands will deal with in the beginning. What makes this different from any other brand? And what makes it different should never be the person behind it, because that’s not how brands maintain longevity. And with what we were given, I’m not too sure how this will be, and I think only the future will tell. But what of the rollout? So here is what I would do if I were on the marketing team or public relations team of Sprinter Spirits, if I were to set it up for success. I’m going to keep it to bullets but make a longer document for those who want an in-depth plan. The first step is to answer the unanswered questions: ✅ Who or what is SPRINTER? ✅ What, aside from the "market,” led this brand to be formed? ✅ Why so close to another brand release? ✅ What does this mean to the face of the brand Kylie Jenner? ✅ What makes this need to be a stand-alone product instead of a collaboration with Kendall? There are so many things that could've made this a staple brand, and judging from the metrics I've found, canned seltzers are on the rise now. However, can we make Sprinter Spirits something that has longevity? I'm intrigued to see if it will; feel free to look at the ideas I came up with below. Relevant People: Sprinter Spirits Brad Taylor Brent Wunder Lida Clapp Nathalie Kingsdale #celebritybrand #socialmediamarketing #socialmedia #hardseltzer #sprinterspirits
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Check out our latest blog on Snoop Dogg’s journey from gangster rapper to global brand icon.
Founder + CEO of Hollywood Branded, leading creative agency for pop culture. Product Placement, Celebrity/Influencers, Branded Partnerships. Writer. Host of Marketing Mistakes (+ How To Avoid Them) podcast. Speaker.
From Stüssy to Skechers, Snoop Dogg's brand partnerships illustrate a genius for aligning with diverse industries while staying true to his roots. Our latest blog delves into how Snoop's strategic choices have cemented his status as a marketing icon. #CelebrityBranding #SnoopDogg #PartnershipSuccess https://lnkd.in/g9yYYSN6
Snoop Dogg: From Gangster Rapper to Global Brand Icon
blog.hollywoodbranded.com
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Editor of the Beauty Insights newsletter | Host of the CosmoFactory podcast | Consultant to Cosmetic Industry Suppliers
Can you help? ✨I'm building a list of all the BEST 2024 Beauty Industry events✨ please comment below with your favorite events & those that your organization will be hosting in the New Year local ~ global ~ virtual ~ trade shows ~ events ~ all of it! #skincare #beautyindustry #beautybusiness
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Sad to read that The Body Shop Canada has filed for bankruptcy! 🥺 This comes after the news of its UK, Denmark and Germany counterparts also struggling over the last few years. It's just another story of how a brand couldn't survive the change in leadership. The Body Shop was a pioneer in socially conscious personal care products. 1976 - Anita Roddick setup a small store in Brighton. Her ethically produced cosmetics and natural recipes proved an instant hit. 1980s - The Body Shop had reached 3000 stores in 70+ countries. It listed publicly on London Stock Exchange and reached its peak fame until 90s. 2006 - It got sold to L'Oreal. L'Oreal didn't have quite the same stance on sustainability. It's believed that they prioritized profits over quality, by shifting production to philippines. They started offering discounts, diluting the image of sustainability with its focus on mass sales. 2007 - Founder Anita died of Brain Haemorrhage. 2017 - After a gradual decline in popularity, L'Oreal sold the company to Nature and Co. Last few years - Brands like Lush, L'Occitane, The Ordinary have given stiff competition to The Body Shop in the sustainability space. Change in leadership and ideologies led to the brand losing its essence and differentiation over time. My take-away - In an ever-evolving market, companies need to stay true to their mission and constantly innovate with the changing needs, but don't re-invent what's working, instead double-down on the mission!
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Love this article from PPAI - Promotional Products Association International on 3 trends from our latest launch at SanMar!
3 Trends From SanMar’s New Fall Arrivals
https://www.ppai.org
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Contrary to popular belief, brand representation isn't just for industry giants. Sailor Guevara's latest article for Distiller sheds light on the critical considerations for craft distillers contemplating whether to hire a brand ambassador, including navigating the hiring process and how to effectively support a rep post-hire. Drawing on her decades of experience in brand ambassadorship, Guevara demonstrates how smaller brands can harness the power of brand ambassadors to forge meaningful connections, enhance consumer engagement, and navigate the competitive spirits market effectively without overspending. Case studies from Santa Fe Spirits and Distillery 291 provide valuable extra context. Read the full article: https://lnkd.in/gE4hsFw2 #brandambassador #craftdistillery #craftspirits #spiritsindustry
Are You Ready for a Brand Ambassador? | Distiller Magazine
https://distilling.com/distillermagazine
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Systematizing your drink brand's growth: from 10 bottles to 10k cases | 🎙️ Host of The MAFFEO DRINKS Podcast ℹ️ Guides & Podcast 👇🏻
It takes 20 years to make an overnight success. 20 years is usually a generation. I discussed it at Bar Convent Berlin 2023. All brands wanna get a slice of Gen-Z. But how do you ensure that your brand stays relevant across generations? Build a brand that appeals to more than Gen-Z. https://lnkd.in/e2R_6KQq
Demystifying Gen-Z
maffeodrinks.substack.com
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Meet the new PETERMAYER brand, bringing joy forward and never looking back ✨ learn more about our new positioning at our refreshed company website peteramayer.com
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I deal with the sale and purchase of aspirational homes in prime Herts and Essex. Over 37 years estate agency experience
Last year, we saw an extraordinary resurgence of beloved nostalgic brands. Many recognisable names from the past, which may have weathered declines or even vanished from the market, are now staging a triumphant return. Leading this charge is none other than Barbie. The resurgence of Barbie isn't just a testament to a classic toy; it's a cultural phenomenon that's tapping into the collective nostalgia of generations past, while also successfully adapting to contemporary tastes, presenting a novel experience for a generation that may not have encountered the original versions. For instance, there was a 340% surge in demand for Birkenstocks following its debut in the Barbie film. Leveraging platforms like Instagram, TikTok, and Pinterest, these brands find new life through visually captivating content, creating a shared cultural experience. This revival could partly be caused by a post-pandemic yearning for the familiar and comforting memories of a simpler time. However, the cyclical nature of cultural and fashion trends also plays a role; nostalgia marketing generally runs on a 20-to-30-year cycle. This cycle allows sufficient time for those with childhood memories to mature into adults with the ability to make purchasing decisions. Read more:
The Resurgence of Beloved Brands
savills-share.com
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We're looking forward to this awesome partnership and an exciting 2024 season. Let's Go!