Lorien Cross’ Post

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Marketing & Communications | Crafting compelling narratives and driving engagement

Looking forward to seeing industry friends and making new connections at Innovate THIS 2023 -- the travel and health insurance innovation conference -- one week today. There's still time to reserve your place at the conference or sign up for one of the event's three workshops -- including 'Unleashing your thought leadership potential'. #thoughtleadership #travelinsurance #healthinsurance #innovation

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In its simplest form, thought leadership means sharing valuable ideas and fresh insights that make a meaningful difference to people's views or thought processes, not just promoting your products or services. It's not about flooding people with information, but about making a real impact on their actions and engaging with them. When this happens, thought leadership can leave a lasting impression. When you're a valuable resource, you can build trust in your brand and help drive business growth. I'm delighted to be delivering a workshop for trailblazing business leaders at the forthcoming Innovate THIS conference next week. It's not to late to attend the two-day conference or to secure your place at one of the event's three workshops. Thank you to the team at Innovate THIS for being such wonderful hosts. Kirsty Diclaudio Sarah Watson

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