Lord Danger’s Post

In today's competitive market, standing out requires creativity and a deep understanding of what resonates with audiences. Tennessee Titans quarterback Will Levis's unique partnership with Hellmann's mayonnaise—stemming from his quirky habit of adding mayo to his coffee—highlights how brands can capitalize on an athlete's distinct personality to create memorable, engaging content. 𝐂𝐚𝐬𝐞 𝐢𝐧 𝐏𝐨𝐢𝐧𝐭: 𝐖𝐢𝐥𝐥 𝐋𝐞𝐯𝐢𝐬: 𝐏𝐚𝐫𝐟𝐮𝐦 𝐝𝐞 𝐌𝐚𝐲𝐨𝐧𝐧𝐚𝐢𝐬𝐞 The creation of "Will Levis No. 8, Parfum de Mayonnaise" is a prime example of how a brand can take something as unexpected as an athlete’s unusual preference and turn it into a marketing sensation. This collaboration not only adds a layer of humor and relatability to Levis’s brand but also opens the door to new sponsorship opportunities. It’s an innovative blend of personality, product, and promotion that cuts through the noise of a crowded marketplace. 𝐇𝐨𝐰 𝐍𝐨𝐫𝐭𝐡𝐒𝐭𝐚𝐫 𝐒𝐩𝐨𝐫𝐭𝐬 𝐂𝐚𝐧 𝐄𝐧𝐡𝐚𝐧𝐜𝐞 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 Our team at NorthStar Sports understands that an athlete’s brand is more than just their performance on the field; it’s about how they connect with their audience and stand out in the public eye. We specialize in identifying these unique brand attributes and pairing them with sponsorship opportunities that align with both the athlete’s and the brand’s values. For example, 11.51% of Levis’ Instagram followers also follow Kroger, which equates to a 103.26 follower affinity. This data point showcases another potential collaboration that Levis could pursue down the road, creating a natural and beneficial partnership. By leveraging our expertise, we can help businesses create authentic and impactful partnerships, just like the one between Will Levis and Hellmann's. Our approach ensures that sponsorships not only enhance the athlete's brand but also deliver measurable returns for businesses. 𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 Our services go beyond traditional marketing. We analyze trends, audience engagement, and brand alignment to create tailored strategies that resonate with consumers. Whether it’s a humorous campaign like Levis’s cologne or a more serious initiative, we position our clients to maximize their brand’s potential through strategic sponsorships. 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧 Will Levis’s partnership with Hellmann's is a fun, unconventional example of how personality-driven marketing can be highly effective. At NorthStar Sports, we can help your business harness similar opportunities, driving both brand awareness and consumer engagement through creative and strategic sponsorships. For more information on how NorthStar Solutions Group, LLC can enhance your brand and provide tailored solutions for the sports industry, contact us at [email protected] or visit northstarsg.com. #sportsbiz #sports #football #marketing #branding

Curious how sports sponsorships can transform your retail strategy? We've explored this and found some exciting opportunities: • Boost brand visibility by tapping into sports fan bases. • Engage consumers through unique, interactive marketing campaigns. • Leverage data from sponsorships to refine product offerings and inventory. Learn more in our blog post in the comments below ↓ #FashionRetail #SportsSponsorship #RetailStrategy #KIVALUE

Have you ever attended a branded event or experienced a memorable brand activation? What made it stand out to you? Today, we're exploring the world of experiential marketing, events, and sponsorships. These marketing strategies offer unique opportunities for brands to engage with customers, enhance brand visibility, and drive business growth. Experiential marketing goes beyond traditional advertising to create immersive brand experiences, fostering deeper connections and customer loyalty by engaging the senses and emotions. Meanwhile, events and sponsorships provide platforms for brands to interact directly with target audiences, showcase products or services, and create unforgettable experiences. From title sponsorships to product placements and branded experiences, there are various forms of sponsorships that offer unique benefits for brand alignment and resonance with the target market. When evaluating these opportunities, marketing executives carefully consider factors such as audience demographics, brand alignment, potential ROI, and strategic fit with marketing objectives. By complementing other promotional activities such as advertising, public relations, and digital marketing, event marketing and sponsorships amplify brand messaging and enhance overall campaign effectiveness. What are your thoughts on experiential marketing, events, and sponsorships? Share your experiences and insights in the comments below! #BrandExperience #Sponsorships #EventMarketing #CustomerExperience #MarketingJourney #IMC

Unleash the full potential of your brand with the electrifying world of sports and event marketing! Imagine connecting with your audience through the thrill of live events and the passion of sports. Sports and event marketing is a dynamic and impactful way to connect with audiences, build brand awareness, and drive engagement. By leveraging the excitement and passion associated with sports and live events, businesses can create memorable experiences that resonate with fans and consumers alike. Here’s how to harness the power of sports and event marketing… - Sponsorships: Partner with sports teams, leagues, or events to gain visibility and align your brand with the energy and values of the sport; these can include logo placements, naming rights, and exclusive promotions. - Experiential Marketing: Create immersive experiences at events that allow consumers to interact with your brand in a memorable way; this can include branded booths, interactive games, and product sampling. - Influencer Collaborations: Work with athletes, celebrities, and influencers to promote your brand; these endorsements can amplify your message and reach a broader audience. - Social Media Engagement: Utilize social media platforms to engage with fans before, during, and after events; share live updates, behind-the-scenes content, and fan interactions to create a buzz and keep the conversation going. - Custom Merchandise: Develop branded merchandise that fans can purchase or receive as giveaways; this boosts brand visibility and creates a tangible connection with your audience. - Community Involvement: Support local sports teams and events to build goodwill and foster a sense of community; this enhances your brand loyalty and demonstrates your commitment to local causes. - Data-Driven Insights: Use analytics to measure the effectiveness of your marketing efforts; track engagement, brand awareness, and conversion rates to refine your strategies and maximize your ROI. Remember - with the right strategies, you can create unforgettable experiences that boost brand awareness, drive engagement, and build lasting loyalty! Are you ready to take your marketing to the next level? Connect with us today, and - together - let’s dive into the world of sports and event marketing and watch your brand soar! #SportsMarketing #EventMarketing #BrandAwareness #AudienceEngagement #ExperientialMarketing #SponsorshipOpportunities #InfluencerMarketing #SocialMediaMarketing #CustomMerchandise #CommunityInvolvement #MarketingStrategy #LiveEvents #FanEngagement #MarketingInnovation #BrandVisibility #MarketingROI #DynamicMarketing #MemorableExperiences #PassionForSports #MarketingSuccess

In a world where agencies often claim to do it all, what drew me to Groundswell Experiential is our commitment to one thing: creating exceptional experiences. We don’t try to be everything to everyone. Instead, we focus on what we do best—experiential marketing—and we do it with dedication and passion. This focus on mastery reminds me of the Japanese concept of *Shokunin*, which speaks to the art of perfecting a craft, where one embodies the spirit of mastery, dedication, and an unwavering commitment to excellence. A Shokunin doesn’t just perform their work, they immerse themselves in it. At Groundswell, we embrace this philosophy. We’re not interested in being generalists; we’re specialists who pour our heart into every project, striving for excellence in every detail. I’m proud to be part of a team that shares this dedication. Check out our latest work on our updated website—it's a testament to the craft we’re so passionate about. https://groundswellxm.com

Feels like everyday there is a new experiential agency that pops up! Today's experiential agencies not only execute the event but, they claim to be able to do it all, from social, to PR, to influencers, content, you name it! Not at Groundswell Experiential. We don't claim to do it all. We don't water ourselves down. We do one thing, we do it with excellence, and we're proud of it. Experiential. That's it. Our team is dedicated and passionate in ensuring that we deliver that one thing (and will recommend other partners to execute the 360 strategy campaigns we can concept). With that in mind, check us out doing that thing we excel and love doing on our updated website! Most recent work is up and it's only growing! https://groundswellxm.com/ Groundswell Experiential #experiential #agencies #marketing #events

Building meaningful connections with your audience means creating engaging experiences through effective campaign strategies, especially in today’s jam-packed market. Teaming up with a brand activation agency like Expo Centric can make all the difference. In this blog, we discover why such a decision can be a game-changer for your business. #BrandActivation #ExhibitionStands #ExpoCentric

𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐑𝐎𝐈 𝐢𝐧 𝐒𝐩𝐨𝐫𝐭𝐬 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩: 𝐀 𝐆𝐮𝐢𝐝𝐞 𝐟𝐨𝐫 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬 𝐚𝐧𝐝 𝐑𝐢𝐠𝐡𝐭𝐬 𝐎𝐰𝐧𝐞𝐫𝐬 In sports marketing, the true challenge post-sponsorship deal is engaging the target audience effectively to secure a solid ROI. Both sponsors and rights owners must adopt strategic approaches that transcend traditional advertising. 𝐅𝐨𝐫 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬: 𝟏. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: Tailor messages to the event audience's interests and behaviors for increased engagement. 𝟐. 𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐞 𝐁𝐞𝐲𝐨𝐧𝐝 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: Engage fans through unique experiences or exclusive content, creating meaningful brand interactions. 𝟑. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬: Utilize social media and digital platforms for broader reach and measurable metrics. 𝟒. 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐚𝐧𝐝 𝐀𝐝𝐚𝐩𝐭: Set clear KPIs and use real-time data to refine strategies for maximum impact. 𝐅𝐨𝐫 𝐑𝐢𝐠𝐡𝐭𝐬 𝐎𝐰𝐧𝐞𝐫𝐬: 𝟏. 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐃𝐚𝐭𝐚 𝐚𝐧𝐝 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Share audience analytics to help sponsors tailor their activations. 𝟐. 𝐎𝐟𝐟𝐞𝐫 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Beyond standard ad spaces, provide holistic marketing packages that enhance the fan experience. 𝟑. 𝐅𝐨𝐬𝐭𝐞𝐫 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Treat sponsors as strategic allies, aligning opportunities with their marketing objectives. 𝟒. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞 𝐚𝐧𝐝 𝐒𝐭𝐚𝐲 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐭: Embrace new trends and technologies to offer unique sponsorship opportunities. 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧: Effective sports sponsorships require collaboration, innovation, and a deep understanding of the audience. By leveraging digital platforms, tailoring activations, and measuring outcomes, both sponsors and rights owners can achieve significant ROI, turning visibility into meaningful engagement and business results. Remember, success in sports sponsorship is not just about visibility — 𝐢𝐭'𝐬 𝐚𝐛𝐨𝐮𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐥𝐚𝐬𝐭𝐢𝐧𝐠 𝐢𝐦𝐩𝐚𝐜𝐭.

With so much content existing in a digital only space, marketers run the risk of missing out on valuable opportunities to meet customers face to face through #experientialmarketing - and the stats speak for themselves: ✔️ 91% of consumers think participating in experiential marketing would make them more inclined to buy from the brand ✔️ 85% of consumers are likely to purchase a product or service after attending a live marketing event ✔️ After an in-person experiential marketing event, 75% of marketing convention participants felt more connected to a brand as consumers Not only do in-person activations provide a sure fire way to generate media coverage, but also offer a great way to build hype and create a sense of FOMO among their target audiences. ‘In real life’ events allow brands to talk much more about their values, allowing the customer to get a better understanding of your business and its story. To ensure a successful activation, make sure members of your marketing team (who know your brand like the back of their hands) are on the ground on the day to immerse themselves in the activation from start to finish. In person activations also offer a unique opportunity to build relationships with your audience and get real, authentic feedback through product samplings and experiential stunts, along with building key relationships and generating loyalties. Have you tried taken your marketing offline and into the real world yet? #BrandActivation #MarketingTrends #MarketingTips

The Adweek headline is T-Mobile choosing Dentsu Creative as its lead agency for brand strategy after a seven-month review. The brand story behind it is a bit broader. My Adweek colleagues and I spent a good deal of time with T-Mobile marketing leader Mike Katz and his team in 2023. We heard his perspective as a mobile retail worker-turned-first-time-CMO. Mollie Cahillane spoke with their partners Michael Klugman and PANAY FILMS, INC. about their Super Bowl partnership with Zach Braff, Donald Faison and John Travolta. We went to Seattle and saw the brand paint the city magenta for Major League Baseball (MLB)'s All-Star Game and put Seattle Mariners home run derby hero Julio Rodriguez on buses, billboards and behind the VIP fence at his Nelly-headlined Derby afterparty. Terry Stanley got the first glimpse of Madison Square Garden Entertainment Corp.'s Sphere Entertainment Co. and T-Mobile's plans to make it part of "Turn 5G" for Formula 1's inaugural Las Vegas Grand Prix, Inc. We saw them bring Kansas City Chiefs quarterback Patrick Mahomes in to blitz National Football League (NFL) sponsor Verizon while promoting T-Mobile's own sponsorship of Mexico's Liga MX through TelevisaUnivision. As T-Mobile's new partnership with Dentsu Creative focuses on sponsorship, differentiation, digital, audio and Hispanic audiences, the company and its new agency partner see opportunity to build on all of the above. “From the very start of the process, it was clear that there was shared ambition for pushing boundaries, which is exactly why we built Dentsu Creative—to be able to take a holistic view of brands and incorporate results-driven strategic thinking that goes beyond advertising,” said Abbey Klaassen, U.S. CEO at Dentsu Creative. #agency #accounts #agencies #marketing #brandmarketing