Our Big Game spot just got a little (okay, maybe a LOT) bit bigger. “All the Ads” just took home the Titanium Grand Prix Award at Cannes Lions International Festival of Creativity. What an honor it was to make this work happen. The team we built between Wieden + Kennedy Portland, DoorDash, Mike Diva, Modern Logic, and more made this win possible. Thank you to David Dahlquist, The-Artery, Michael Frick, Josh Shadid, Michael Ryan Bennett, and everyone involved. Here’s to pushing more boundaries, bringing more inspiration to the industry, and creating new, higher standards for all of us!
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What a way to capitalize on the Big Game! Sports advertising campaigns have proven to increase #brandawareness. Since #sportsprogramming has a higher audience engagement, certain brands find alignment more than others. #doordash put a lot of thought behind this one! 👏🏼 I’m curious to see what the revenue projections look like from this Ad campaign. 😳 #mediamarketing #advertisingdesign #sportsandentertainment #marketingcampaign #superbowl #advertisment #advertisingstrategies
This year’s #SuperBowl issue focuses on the Business of the Big Game. Our cover story dives into DoorDash’s mammoth effort to pull off an unprecedented sweepstakes and how the contest reinforces its new brand platform. The brand will use its 30-second ad to reveal how to win every item advertised in a nationally broadcast spot during the Super Bowl. Yes, that means the brand is dashing one lucky winner a 2024 BMW i5 All-Electric, a 2024 Kia EV9, a Volkswagen, a pallet of Reese’s Peanut Butter Cups, a thousand wings from Popeyes (ordered at the winner’s convenience, naturally) and dozens more supersized prizes. The brand will even toss in a 30-pound jug of mayonnaise. ADWEEK's Jameson Fleming spoke to DoorDash's CMO Kofi Amoo-Gottfried and agency Wieden + Kennedy about how they pulled it off. https://adweek.it/3ucoa2n Illustration by Gustaf Ö Hjalmars
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The DoorDash Super Bowl stunt getting the cover is rightfully so because the sheer absurdity of this sweepstakes is legendary on its own. It is going to be talked about for years to come if we get to see the actual delivery to the winner. I’m talking live on socials, reels and TikToks, YouTube video of the delivery for posterity; we need to SEE someone get: - 1,000 wings from popeyes - 24 bars of Dove soap - 20 family sized Oreos - 720 Reese’s cups - A Kawasaki Motors Corp., U.S.A. Off road vehicle - 80 Drunstick Dessert Cones - 25 Cans of Pringles - A 30 LB BUCKET OF MAYONNAISE - BMW Group ‘s 2024 All electric i5 - KIA’s new EV9 electric vehicle - Toyota Motor Corporation’s 2024 Tacoma - AND A MYSTERY Volkswagen! Enough food to last for a week, enough snacks to last for a quarter, and enough cars for a small dealership in your front yard, we NEED to see this delivery. #marketing #advertising #superbowl
This year’s #SuperBowl issue focuses on the Business of the Big Game. Our cover story dives into DoorDash’s mammoth effort to pull off an unprecedented sweepstakes and how the contest reinforces its new brand platform. The brand will use its 30-second ad to reveal how to win every item advertised in a nationally broadcast spot during the Super Bowl. Yes, that means the brand is dashing one lucky winner a 2024 BMW i5 All-Electric, a 2024 Kia EV9, a Volkswagen, a pallet of Reese’s Peanut Butter Cups, a thousand wings from Popeyes (ordered at the winner’s convenience, naturally) and dozens more supersized prizes. The brand will even toss in a 30-pound jug of mayonnaise. ADWEEK's Jameson Fleming spoke to DoorDash's CMO Kofi Amoo-Gottfried and agency Wieden + Kennedy about how they pulled it off. https://adweek.it/3ucoa2n Illustration by Gustaf Ö Hjalmars
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The most impressive feature of Mission Mars’ latest results is not the continued like-for-like sales growth across its two brands or the fact that CEO Roy Ellis believes there’s space for another 10 Albert's Schloss sites across the country (and think of the impact of that), but the fact it has been able to drive down staff turnover close to 55%. It’s all about company culture. With industry averages around 100%, according to some sources, that’s some achievement, and the foundation for delivering those strong performances and exception customer experiences. But just think of the cost implications of being able to retain staff as well - spending significantly less on recruitment, onboarding and training, while retaining experience and valuable know-how. Win, win. #culture #retention #savings #happystaff
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7 Million Dollars. That is how much a brand will pay for a 30 second commercial at Super Bowl 57. Roughly $233,333 per second. And that is just the airtime. Production costs not included. One of the biggest days in advertising. With an expected viewership of over 100 million people. Here are some brand commercials you can expect to see at the upcoming Super Bowl: 1. Uber Eats 2. BMW 3. DoorDash 4. Oreo 5. Paramount+ And then some. In a fragmented media environment, this event is a treat for any brand. Are you excited? 🏈 #Super Bowl #sportsbiz #sportsmarketing #sportsmanagement #sportsbroadcasting
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Check out my post below and let me know if you will be at #superzoo this week so we can connect!
🌟 We are thrilled to attend #SUPERZOO this week in Las Vegas! 🌟 SUPERZOO offers an unparalleled opportunity to explore the latest innovations and ingredients, gain valuable industry insights, and connect with professionals in our amazing field. If you're attending, we'd love to meet you! Catch up with our team walking the floor on Wednesday & Thursday: Worth Turner, CEO Rene Marcel Martinez, VP of Business Development Katie Liebl, Director of Research & Development Let's connect and discuss the future of the industry together! 🐾
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Taco Bell is opening a retirement community for the "old at heart." As I've been researching and onboarding at my new company, Venn , I watched a talk our founder, Or Bokobza, gave about the "Experience Era." He said that a study examining data from the past 10 years shows that experience-led companies have outperformed the stock market by nearly 50%. But have any of us really cracked the "Experience Era" code yet? Or will our industry be disrupted by well-known, experience-led consumer brands? Taco Bell is one of the best companies in the world at knowing their target market and giving them unique outside-of-the-box experiences that fit that demographic to a T. While this time Taco Bell is just producing a hilariously branded event, it made me think, what if this was more? Could your property management brand or individual property brands compete with Taco Bell for renters? (Hangover)food for thought. Anyway, see you biddies at water aerobics. https://lnkd.in/gwaxWTba
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The Savannah Bananas enjoy much success with their "Fans First" attitude, companies too will experience varying levels of success with their own focus on improving the "customer experience". Businesses today focus entirely on data and analytics for "B2B" sales, but seem to have lost focus on how to manage "H2H" or "Human-to-Human" communications. It is the relationship with your end client that will prove to be the biggest asset in your long-term success! "Create the moment" in order to create success! #gobananas #customerexperience
Owner of Savannah Bananas, Creator of Banana Ball, Author of Fans First & Find Your Yellow Tux, Keynote Speaker
It's always more than a baseball game. Proud of our team and Dunkin' for creating this moment for this fan and this family. When we first started many years ago, it was just me, Emily Cole and Jared Orton and we knew everything that was happening with the team. Now as we've grown to have almost 200 team members, I often learn about these moments after the fact or as they are happening. But almost always, they make me proud. Here Sam Bauman, who just joined our team in the last month, heard about this family and help upgrade their tickets to VIB, so they could spend more time players and get the best seats. Our Marketing Director, Kara Heater shared after the game the mother texted her and said how they had the best time and how it was needed for their family. When your vision is clear, decisions become easy. Fans first guides us with everything, and now to see our newest team members and our partners embracing this mindset is truly special.
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They say it takes a village! These are the organisations I need to speak with… Pret A Manger McDonald's Costa Coffee PureGym Greggs vodaphone O2 (Telefónica UK) EE Iceland Foods Tesco Sainsbury's Nando's UK & IRE itsu Cineworld Cinemas Ltd ODEON Cinemas Group Gympass Asda Marks and Spencer Subway Premier Inn Greene King Dell Technologies HP Apple KFC UK & Ireland Suitsupply Vue Netflix H&M If anyone manages these social accounts or you know of anyone working here at these organisations please do forward me details. We are about 2 months from launch 🚀 of TheGrowthApp and partnering with companies who have a CSR element or a foundation and who can support our vision to help encourage people to become responsible members of society and make the right steps and achieve their goals would be a dream come true. We can directly reward people for achieving key milestones and showing growth and progress and measure the impact! Please DM me or tag them in to this post, so we can get the conversation going, if you’re not in this list, but think you can help us, get in touch Let’s create something beautiful 💚 They say you need to manifest it by saying it out loud… so this is me doing just that! Many Thanks 🙏 #growth #digitalsolution #penalreform #csr #collaboration #impact #socialimpact #ittakesavillage #letstalk
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Press Release JAPSOUL Virtual Restaurant Service Launch Announcement Date: August 1, 2024 Introduction JAPSOUL, based in Dubai and Indonesia, is launching a service focused on supporting the challenges and successes of restaurant operators through a virtual restaurant model, aiming to reduce the bankruptcy rate in the food and beverage industry. Background Founder Ryoma Takeuchi faced challenges in raising sales and achieving success while managing a Japanese restaurant he acquired in Dubai. Recognizing that increasing delivery sales was the key to overcoming these challenges, he focused on the virtual restaurant model, utilizing existing resources to create new revenue without additional economic and time costs. By improving business performance through this model, Takeuchi realized many other restaurant owners faced similar issues and established JAPSOUL to solve these problems. Brief Overview JAPSOUL adopts an innovative cloud kitchen business model, primarily a virtual restaurant model, to provide new value to the food and beverage industry. Our vision is "Fostering success and supporting challenges through food," and our mission is "To enhance sales, customer satisfaction, and reduce the bankruptcy rate in the food and beverage industry through advanced delivery solutions." Service Overview and Features JAPSOUL offers the following two types of services: 1. Introduction of the Virtual Restaurant Model to Existing Dining Establishments We introduce our delivery brands to existing establishments . By providing comprehensive marketing and operational support, we create new revenue streams and increase sales. Clients can gain new revenue sources without additional effort or budget investment, leveraging JAPSOUL's comprehensive support to use existing facilities and staff to increase sales. 2. Franchise Expansion and Management JAPSOUL manages and facilitates the franchise expansion of food brands globally, introducing them as virtual restaurants in partner stores. This allows brand owners to enter new markets, expand brand recognition, and maximize revenue. Comment from the Founder "Going forward, we aim to grow alongside restaurant operators worldwide, enhancing sales in the food and beverage industry and reducing the bankruptcy rate. Generally, non-major restaurants tend to operate independently without collaboration. This has become a norm in restaurant management, and through JAPSOUL, I want to change this norm. Therefore, JAPSOUL will work hand in hand with food and beverage operators worldwide, supporting each other and growing together." — Ryoma Takeuchi, Founder Service Start Date August 1, 2024 For More Details and Plans Please contact us at the number below for detailed information. Contact Information JAPSOUL Website: https://lnkd.in/eN7N-SPm LinkedIn: https://lnkd.in/e5a7D3sw Contact Person WhatsApp: +971557400251 LinkedIn: https://lnkd.in/epBxgEfi
Welcome — Coming Soon
japsoulvirtualrestaurant.com
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Another Monday morning, it's raining here in Leeds and quite a few of the team are on their summer holidays (I'm never on holiday 😅) so it's strangely quieter than usual at The Tofoo Co this Monday. It's been a brilliant one for us so far, testing and learning and getting even more people to try TTC's exceptional and market leading product. I am going to use this time to get some head-space and start planning the exciting things that will be coming for 2025! Bring it on! #monday #mondaymorning #planning #businessplanning #2025 #tofu #marketleading
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