It’s a simple fact: McLaren Racing and Aston Martin F1 Team are paving the way with digital.
And it comes down to the intelligence of your creatives.
Now, of course, they have a large team and small village. But it always starts with one person.
Henrik Ringnér from McLaren Racing & James Horne at Aston Martin F1 Team.
If you don’t know these names yet, you should. Henrik now leads Film and Long Form content for Mclaren, but started by working on the Unboxed series.
James started at an agency working with clients like the Paddock Club and is going to begin the season as Aston Martin’s F1 Art Director.
I say all this to show how you proof of how you should be supporting your creatives in motorsport. Henrik and James aren’t the only examples of this; there are many more talented creatives emerging in the paddock as teams are starting to understand how important they are to their brand image.
With exceptional talent, it makes the job of the partnerships much easier when they go to find sponsors, also why is Mclaren getting every tech company available signed on as a partner?
You can see how the industry is shifting for creatives simply by the job postings Mclaren shares—a recent one was “Creative Studio Operations Manager Brand Creative” (A mouthful).
See how you much progress you make by putting more trust in your creatives. And if you don't believe me, just take one look at Mclaren's and Astons engagement on their socials.
Video below is by Henrik.
#sports#sportsbiz#linkedinsports#formula1
I might be reaching the wrong audience here but I wanted to make an observation about men. (Bear with me.)
I recently went to Sports Pro Live as I was judging the Ignition Innovation competition. This was my first experience of elite sport outside of motorsport and it was such a different vibe to any other conferences I’ve attended.
Depending on the event, the vibe can vary when you're a woman. Most events are quite welcoming but I've found others to be quite the opposite.
Sports Pro Live was a whole different experience.
Of all the male-dominated industry events I've been to, I have never seen so many men. But they all got on with their own thing and the vibe was incredibly respectful, which is more than I can say for some automotive events I've been to. 🤐
But the observation is just how many of these men opened doors for me.
Now, I'm not just talking holding the door as they walked through in the polite way most people do. But fully stopping ahead of me to open the door and let me through in front of them.
(Note: they weren't doing this for other men.)
I'm not here to debate an archaic form of chivalry but, rather, to comment on how unusual this is.
Why is it that this group of people from elite sport go out of their way to do this?
Is it their upbringing? The way sports people are trained? A form of reverence because there are so few women around? A power move?
I just found it so interesting that of all the industries and groups of people, it's only elite sports professionals doing this (in my experience).
Or maybe I just noticed it more because The Kia Oval has so many doors...
#sport#elitesport#feminism#motorsports
Sometimes, the biggest losers do win!
Linkedin is perhaps not the best place to review movies or sport but I guess it is a good forum to share what inspires you. So here goes.
In a week that saw the Oscars Awards and the celebration of cinematic winners, I was paradoxically moved not by “Oppenheimer”, or “Barbie” or other movies that were loudly celebrated on the global stage, but a lovely little movie called “Next Goal Wins”, that I caught on a recent Singapore Airlines flight.
About the American Samoan soccer team. The historical claim to sporting fame or rather, notoriety that America Samoa holds, is the fact that they hold the record for the most number of goals scored against them in a World Cup Qualifier, when they went down 31-0 (that is not a typo – it was Thirty One-Zero!) against the Australian Socceroos in 2001.
“Next Goal Wins” takes us through a delightful and gently humorous journey, based on a true story, of how this small nation of American Samoa chooses to put this ignominy behind and sets itself a goal of scoring at least one goal at a World Cup qualifier. And there begins the journey to find a suitable coach, (or any coach) put together a team, and pull themselves up to a level of game-play that allows them to shed the tag of “Biggest Loser”. And what a human story indeed, involving a flawed but authentic coach, the goalkeeper who suffered the 31-0 loss, the world’s first transgender footballer to play in a World Cup qualifier, a community that comes to a daily halt to observe their beliefs and traditions, and what it might really mean to win, and be happy in the process. The best part is, the story is based on true events. And the people involved are real.
In a culture where we constantly celebrate winners, sometimes it’s the stories of the losers that hold the deepest lessons. Especially those losers who turn around and redefine winning.
PS : If you were a fan of “Cool Runnings”, the story of the Jamaican Bobsled team, you’ll certainly love “Next Goal Wins”; Michael Fassbender is awesome as the coach :)
Talk about reading the Room. This is a great story of not understanding your target audience and “reading the room”. Lounge Lizard Worldwide Inc has worked with the wonderful company and iconic brand Peter Max. We also work with many Motorsports Companies as well.
I think this short clip illustrates an opportunity lost and budget spend, without returns. It is a shame, as both brands (Peter Max and Earnhardt Motorsports) are iconic within their own space and target audience. However, the pairing of the two was obviously like Oil and Water.
Understanding, embracing and empathizing with your clients target audiences are key to generating results and returns. No 1 + 1 = 2 formula will work. Pairing two iconic brands does not necessarily equal positive results.
It is this philosophy that drives us at Lounge Lizard Worldwide Inc (www.loungelizard.com) to create offices in various locations, I myself heading up the Richmond VA office. Our clients in NY, Nashville, Miami, Washington DC and Richmond all have different needs, cultures and target audiences. There is no one size fits all formula, and you really have to be “in it to win it” as they say.
F1 is changing lanes thanks to global beauty brand Charlotte Tilbury. The all-female racing F1 Academy is doubling down on its mission to make motorsports more inclusive to women by partnering with Charlotte Tilbury, the first beauty brand partnership in F1's history.
Currently, 40% of F1 fans are female, contributing to a total 2022 season viewership of over 1.5bn. However, only 7% of drivers at the Formula level are women, and only 4% of these women compete at top levels.
🔔 Strap in tight; this partnership is a monumental moment for motorsport. It will hopefully be the catalyst for more women and more female-focused brands to enter the male-dominated sport.
The partnership reflects our Future Code WeTopia and our opportunity, Inclusivity DNA, to represent diverse audiences in your marketing activities and becoming a positive activist for social change.
There's never been a better time to disrupt age-old traditions. Innovation is at its most exciting when it can challenge conventions and be a catalyst for change. What are the traditions your brand can challenge?
Just imagine...
🔮 A near future: Where Japanese artist Yayoi Kusama and Weber join forces to reimagine the BBQ that marks a new era of Queen of the Grill.
• A far future: Where NASA engineer Tiera Guinn and NASCAR use rocket science to develop a cutting-edge fuel solution, diminishing the once significant carbon footprint to a dainty one.
Want to zoom into a mid-term future: 👉 👉 https://lnkd.in/efPrc6bp
Image Source: https://lnkd.in/eaQJJgB6
𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻: 𝗜𝗥𝗟 𝗲𝘃𝗲𝗻𝘁𝘀 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝗼𝗳 𝗚𝗣𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲𝗰𝗼𝗺𝗲 𝗺𝗼𝗿𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗳𝗼𝗿 𝗺𝗼𝘁𝗼𝗿𝘀𝗽𝗼𝗿𝘁 𝘁𝗲𝗮𝗺𝘀.
Loved seeing Williams Racing and Myprotein Move Club organize a 5k community run through Hyde Park with Alex Albon ahead of Silverstone!
I believe F1 teams and their partners should explore more niche/ regional event organising and community building outside of race weekends.
𝗧𝗵𝗶𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗮 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝘁𝗿𝗲𝗻𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲.
Why?
👉 Gen Z (in particular) craves genuine connections and shared interests.
👉 As AI evolves, distinguishing real from fake in photos and videos will become harder, making IRL events and communities more important.
👉 In every industry, the human touch is becoming more vital, driven by tech and social trends.
To attract and engage more fans, we need regional events and in-person communities (90% of F1 fans won’t ever go to a race).
𝗪𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘀𝗲𝗲 𝘁𝗵𝗶𝘀 𝘁𝗿𝗲𝗻𝗱 𝘄𝗶𝘁𝗵:
👉The rise of watch parties like those hosted by Tatum Mandy
👉 Community race meets like those by Girls Across The Grid
👉 Myprotein and other brands tapping into this trend (From this event, you can imagine the participants continuing to organise activities and grow into a self-sustaining fan community).
There is a huge opportunity for F1 teams to expand beyond online fan clubs, create meaningful real-world connections, and bring their partners in on the action too.
𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸?
#WilliamsRacing#Silverstone#MyProtein#AlexAlbon#MotorsportMarketing#GenZ#F1
Over the last week we noticed something a little strange coming out of Creative Artists Agency's Sports division...
Josh Allen started it off by posting a photo of Daniel Ricciardo in full cowboy attire (easily mistakable as Uncle Rico) about to launch a football over some mountains.
Daniel Ricciardo followed it up by posting a photo of Josh Allen (or is it Josh Stallion) holding onto his belt buckle.
The only thing connecting these two posts together? An indication that somehow these posts were sponsored by Beats by Dre.
Now we had no clue why Beats would sponsor these athletes until just today, when they dropped this absolute gem of a film, described by commenters as: "This is my Brokeback Mountain (affectionately)" "cant believe they got beats to make a film about the self insert fanfics they write about each other"
Words cannot do it justice, so please give it a watch below.
And if you'd like to see more deals like this before anyone else, make sure to shoot me a DM.
#AthleteMarketing#Sports#BrandDeal
