L'Oréal’s Post

Creativity with Sustainability at its core

🤔 How does a slogan like "Because you're worth it" by L'Oreal impact your perception of beauty products? Share your thoughts below! 💄 L'Oreal's slogan, "Because you're worth it," is more than just a catchy phrase; it's a powerful message resonating with consumers worldwide. This slogan has empowered consumers by associating. L'Oreal products with self-worth and emphasizing the brand's commitment to personalized beauty. The word "worth" in the slogan is particularly impactful, implying that using L'Oreal products is not just about looking good but about feeling good about oneself. This message has helped L'Oreal connect with consumers deeper, tapping into their emotions and creating a solid bond between the brand and its customers. Furthermore, the slogan communicates L'Oreal's commitment to personalized beauty, suggesting that beauty is not one-size-fits-all but something unique to each individual. This message has helped L'Oreal differentiate itself from competitors and position itself as a brand that genuinely cares about its customers' individual beauty needs. Overall, L'Oreal's slogan has been instrumental in shaping the brand's image and building its reputation as a leader in the beauty industry. #LOreal #BeautyEmpowerment #PersonalizedBeauty #SelfWorth #BeautyInnovation #EmotionalConnection #BrandPerception #BeautyIndustry #MarketingStrategy #EmpoweringSlogans

"Join CEO Tonja Lindsay, the driving force behind Phenomenal Cosmetics Inc., as we explore the transformative power of beauty from within and beyond. Discover the story behind the brand, its mission to empower, and the journey towards embracing beauty, inside and out. Tune in for an inspiring conversation on 'Empowering Beauty: Inside and Out.' 💄✨ #EmpowerWithPhenomenalBeauty"

🎉 𝐄𝐱𝐜𝐢𝐭𝐞𝐝 𝐭𝐨 𝐬𝐡𝐚𝐫𝐞 𝐭𝐡𝐚𝐭 𝐦𝐲 𝐭𝐞𝐚𝐦 𝐡𝐚𝐬 𝐦𝐚𝐝𝐞 𝐢𝐭 𝐭𝐨 𝐭𝐡𝐞 𝐬𝐞𝐦𝐢𝐟𝐢𝐧𝐚𝐥𝐬 𝐨𝐟 𝐭𝐡𝐞 L'Oréal 𝐁𝐫𝐚𝐧𝐝𝐬𝐭𝐨𝐫𝐦 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 2024 🎉 This is a prestigious European innovation competition where young professionals tackle real business challenges faced by L’Oréal. Our project, 𝐇𝐚𝐢𝐫𝐏𝐫𝐨 𝐑𝐞𝐧𝐭𝐚𝐥, aims to be a 𝐫𝐞𝐧𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞 𝐟𝐨𝐫 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐡𝐚𝐢𝐫𝐬𝐭𝐲𝐥𝐢𝐬𝐭 seeking top-quality tools without the hefty price tag. 👉 Market research indicates a 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐝𝐞𝐦𝐚𝐧𝐝 𝐟𝐨𝐫 𝐟𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐞𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 amongst salon owners, with 63% expressing interest in rental options to reduce upfront costs and stay competitive. Our solution revolutionises the way professional hairstylists access high-quality styling tools and accessories through 𝐚 𝐫𝐞𝐧𝐭𝐚𝐥 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐭𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐭𝐨 𝐭𝐡𝐞𝐢𝐫 𝐧𝐞𝐞𝐝𝐬. Think RentTheRunway.com but for professional hairstylists! Next up, we'll be competing in the semifinals online on April 9th, where we'll pitch our idea to the judges. Ana Sánchez Trasobares Lorenza Pavone 👇 𝐈'𝐝 𝐥𝐨𝐯𝐞 𝐭𝐨 𝐡𝐞𝐚𝐫 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬! 𝐖𝐢𝐬𝐡 𝐮𝐬 𝐥𝐮𝐜𝐤:) #LorealBrandstorm #Innovation

Here is the strategic reinvention I propose for The Estée Lauder Companies Inc.: First, Ted Levitt said people want to buy perfect holes, not drills. It’s solutions, not products, that matter. Beauty is skin deep. Wellness, Health and Longevity penetrate far beyond the pores. It's 2023. So what exactly should The Estée Lauder Companies Inc. do? 1-Keep innovating in mass and prestige beauty products; but invest in effective, innovative, relevant science and technology; not just silly brand stories and ingredients. Beauty from the inside out. Consider ingestibles vs topicals.  2-Invest in mass and luxury member subscription SERVICES. Similar to how Petco has successfully invested in veterinary services and pet grooming, etc, Estee should roll up facials and other services companies. And create a national chain of dermatology companies for relevant customer segments in select areas. Those industries need enhancements in services/lack extraordinary customer experiences. Estee can add value by bringing in experts to make those investments pay off big in high margins, data, deep relationships and high customer lifetime value. 3-Hire, retain and educate emotionally intelligent brand ambassadors and elevate their performance. Whether Estee realizes it or not, in the Age of AI, everyone is in the Extraordinary Customer Experience/High Performance Relationship Building business. Luxury Institute increased a luxury beauty brand's counter sales 15-30 percent almost instantly with our emotional intelligence-proven Luxcelerate system. We have the research, experts and education that you need to get back on track and drive the stock price. We have the case studies and testimonials to prove it. Most importantly, we have the TRUST of UHNW and HNW SuperClients, Top-Tier brand leaders and front line associates, to EXECUTE.#esteelauder #luxury #beauty #skincare #facials #makeupartistry #luxury #luxurybrands #luxuryfashion #lvmh #luxurygoods #luxurybusiness #luxurymarketing #luxuryexperience #luxurylifestyle #hnw #uhnw

Should we always follow intuition? Twenty-five years ago, I was driven to establish Essentia Beauty based on the conviction that full-service solutions were the key for retailers aiming to launch their brands. In 2002, when Laura Tonatto, the famous Italian perfumer, introduced the Diffuser by Capilla, I was convinced it would become a best-seller. We immediately delved into the supply chain, working to make it available to our customers. To produce diffusion sticks, we went to an unlikely source for the raw materials, approaching a chair manufacturer that helped us to figure out an industrial work from a the four-meter-long to the custom dimensions we needed. Although we did sell our first fragrance diffuser to a German household company in 2003, we didn't have the success we initially anticipated. Undeterred, we decided to pivot towards other innovations and the on going success of this fragrance delivery system demonstrated that it has been a mistake. In 2017, another profound experience sparked my intuition: personalization was key in an increasingly overcrowded beauty market, where selecting the right product had become overly complex for consumers. We embarked on a new concept of customized mascara, redefining the development process based on eyelash features. Over the next three years, we developed a web app to make the personalization process accessible via real-time digital eyelash analysis. Being thoroughly convinced of the value added by personalization, we incubated brand Ozmee in 2018 in order to fine-tune the concept. Offering real-time digital diagnosis at that time was groundbreaking. However, as experience has taught us, intuition is just the first step; determination and patience are equally crucial.    Therfore we persist, and the future will reveal the rest of our story. #ExperienceLabMilano #BeautyInnovation #PersonalizedBeauty #OzmeeJourney

Be sure to check out the latest article from Glossy's Jill Manoff, where she discusses the evolving social media landscape, with a lens on TikTok Shop, with Milani's CMO, Jeremy Lowenstein. #beauty #marketing #socialmedia #leadership #Milani

"GenZ doesn't like TiktokShop" Are you sure about that? I've seen a trend with beauty brands saying that they are capitalizing on TikTok shop and seeing great results! What is the disconnect, and who is the demographic buying from TikTok shop? Being an avid Tiktok user, I don't think that GenZ has an issue with TikTok Shop. Instead, they have an issue with the approach of promoting products on the platform that feels foreign/forced to the authentic nature of the platform. In their words "stop trying so hard" it's fake. Bulldozing the platform with salesy, oblivious, and obnoxious infomercials is what GenZ doesn't like. #GenZ #marketingtechnology #tiktokmarketing #tiktokshop

"Innovation distinguishes between a leader and a follower..." – Steve Jobs In the ever-evolving #beauty #industry, staying ahead of the curve is essential. At C21 Cosmetics, we believe in merging the wisdom of #ancient traditions with the advancements of modern #technology to create #products that truly transform lives. When we first embarked on the journey of C21 Cosmetics, our vision was clear: to harness the #power of #nature and the precision of #science. Our #Ayurvedic hair care solutions are a testament to this #vision. By blending time-honored ingredients like #amla and #Brahmi with cutting-edge research, we've developed products that offer unparalleled results while remaining safe and natural. Why This Matters: This innovative approach doesn't just help us create exceptional products; it also allows us to stay ahead in a competitive market as we expand. By continuously seeking better ways to serve our customers, we're able to meet their evolving needs and preferences. It's this relentless pursuit of improvement that keeps our brand relevant and trusted. Insight: Innovation is about more than just new ideas; it's about the courage to experiment and take risks. It's about looking at challenges as opportunities to create something better. This is the mindset that drives my team and I every day. 💬 Engage with Us: How do you incorporate innovation into your work or daily life? We'd love to hear your stories and experiences. Share them in the comments and let's inspire each other! 🌟 Today is #Day 6 of our #26Day Transformation Challenge. Join us on this journey of growth and innovation. Let's make this Tuesday a day of creativity and progress. ------------------------------------------------------------------------------------ P.S : A picture of one of my favorite C21 dolls! 😍 #Innovation #ModernTradition #C21Cosmetics #TuesdayThoughts #TransformationChallenge #26daysoftransformation

One of the topics we have been working on this year has been customer centricity. I have been able to understand the importance of this positioning and I have seen different pioneering companies when it comes to this. 👌 👌 Customer centricity means to put the customer in the center of our marketing strategy and sales strategy. It is important to anticipate his needs, listen to his feelings and feedback from him. 🎯 🎯 Ignoring this can give the opportunity to the rivals to transform the industry, get your customers and risk the company to fail. ❗ ❗ I want to share with you the example of L'Oreal Paris, who has opted for innovation and artificial intelligence to give its customers the best possible experience. Specifically, the French multinational has launched L'Oréal Perso, a smart app through which customers can, for example, try different makeup bases to find their shade without having to go to the physical store or create their own shades. 📲 📲 The objective of this application is to offer all citizens of the world the best of beauty in terms of quality, effectiveness, safety, sincerity and responsibility to satisfy all beauty needs and desires, in a universal and simple way. 🔝 🔝 https://lnkd.in/d7Vvg89d #customercentricity #loreal #lorealperso #needs #innovation #artificialintelligence