Look Left Marketing’s Post

I’ll be sharing the answers to our most asked PR questions, while increasing brand awareness for 1903 PR and getting over my fears of getting out there. Feel free to send me your questions and follow along!

Yesterday, our President & a firm Partner, Julie Phillips, shared her expertise with PRSA California Capital Chapter and California Association of Public Information Officials (CAPIO), as she highlighted the power of trusted messengers in reaching diverse audiences through unique channels! Here are three key takeaways: ✍️ Invest in the development of strategic messages because those are the foundation of a strong program. 👩🏻🏫 Use trusted brand, issue and organization ambassadors that will resonate with your key audiences. 🧩 Maximize a cross mix of channels to amplify your distribution and create greater impact.

Feeling excited to be sat amongst the PR Jury for The Drum Awards 2024. Not my first time in this position, so it got me thinking about what I typically look for in an award-winning entry. I'd say I split it up into 4 parts:  1️⃣ Creative difference. Is what I'm seeing something new and clever? 2️⃣ Having an integrated approach. Does the entry include a strategy or activation that goes beyond traditional PR or comms? 3️⃣ A clear link to the business imperative. Does the activity ladder up into the company's broader business goals? 4️⃣ Great results. How did it perform? What was the impact? Measurement is key. Looking forward to seeing the entries - good luck to all!

In today's competitive marketplace, brand reputation is everything. While large corporations may dominate headlines with their PR initiatives, the misconception persists that small businesses don't require similar strategies. This belief, however, is far from reality. Let's dispel the myth: strategic public relations are essential for businesses of all sizes, promoting brand awareness, building credibility, and cultivating genuine customer connections – all crucial elements for sustainable growth. #BukiHQMedia #mythvsfact

PR's power lies in personal connections. In-person events are where brands come alive, stories unfold, and relationships thrive. From product launches to conferences, each gathering is a symphony of engagement, crafting lasting impressions in a digital world. #publicrelations #publicrelationsagency #workbyunorthodox #10yearsinthegame

While many brands aim for the stars and want to see their name in the headlines of the BBC or The Guardian, local media coverage can work wonders if you're a start-up operating regionally. 🚀 It reaches your target audience, secures high-authority links, and boosts brand awareness. After all, we’re more likely to trust our local newspaper than most tabloids these days! 📰 But how do you secure media coverage in a local or regional publication? Here are five top tips from our resident digital PR expert, Richard Greenwood… 💡

Let's talk about the value of PR recognition + awards for your brand! Awards enhance your brand's visibility, attract top talent, and build trust with stakeholders and customers. These recognitions set you apart from the competition and boost your credibility 🌟 Let us source these opportunities for you 👉 contact us today to elevate your brand with the power of PR. #brandvisibility

Aim to accomplish one goal and you will. Aim to accomplish 10 and you’ll accomplish none. Is your goal brand awareness? New product launch? Crisis management? Improve industry reputation? When it comes to PR, pick your top priority to start. (You can always tackle more later.)

During times of economic uncertainty some organisations cut back their PR budgets. But then, more than ever, remaining visible is key to ensuring your brand stays in front of your audience. Learn why PR is essential in tough times, and why a PR strategy will allow your company to weather an economic downturn, by building a leading, trustworthy market position https://a3.ax/FvtAN #StoragePRSpecialists

The PRmoment Awards are just around the corner! 🏆 As a judge for the Best Use of Creativity category, I'm thrilled for the celebration of outstanding PR achievements Here are three standout features from this year's entries that truly impressed me: 1. Purpose-driven campaigns: This year saw a remarkable increase in campaigns driven by purpose. It was truly inspiring to witness the creation of incredibly poignant campaigns that evoke strong emotional responses. The commitment to making a meaningful impact is palpable. 2. Relatable insight: There's nothing quite like coming across an entry where the insight instantly resonates. It's like a lightbulb moment where you just "get it" from the start. I'm always impressed when the creative concept effortlessly connects with absolute truths, requiring minimal explanation to grasp its brilliance. 3. Results that speak volumes: At the heart of every exceptional campaign lies tangible results that speak for themselves. I've been particularly impressed by entries that not only drive behaviour change but also back it up with impactful statistics. It's clear that these campaigns are making a real difference in the world. Get ready to witness excellence at its finest as we come together to celebrate the power of creativity in PR. 🌟 #PRmomentAwards #PublicRelations #CreativityUnleashed #CelebratingExcellence www.prmomentawards.com