LOLA MullenLowe’s Post

Day 2 of the Cannes Lions International Festival of Creativity ranks as one of the most interesting and insightful. Here's my M&C Saatchi Group South Africa Brutally Simple recap. Don't forget to check-out Jacques Burger's perspective and recap as well. > IN A WORD < Fundamentals If you were at Cannes yesterday it was a powerful reminder of getting the fundamentals right. Mark Pritchard (CMO P&G) talked about "everyday creativity" and the power of fining those small human moments that invoke feeling and to focus on how your brand contributes to that feeling. Obvious right? But rarely practiced. The CMO of JP Morgan Stanley Chase reflected on the journey of being purpose led - a simple observation: you know purpose is working "when people act on it when no-one is looking". And really useful research and data from EY on the need to re-define (and remind!) the C-suit on the role of brand - and that to get there we need a simpler, clearer language in marketing. But probably the most incisive and fundamental perspective was from Mark Ritson: "Before even beginning to get to a strategy, let alone the tactics, have you taken the time to diagnose the market?" > IN A QUOTE < "It turned out telling a good story was better than showing a giant call to action." - Laura Jones, CMO InstaCard Critical insights for all marketing and business decisions makers came from Laura Jones' talk sharing her journey on building the case for brand at Instcart (the multi-billion dollar delivery brand), taking Instacart from a "transactional product" to an "inspirational brand". And yes, with absolute empirical evidence demonstrated to the business the significant value the shift from being performance led (and they are a tech business) to being brand led has had on the bottom line. I'll be pulling this case study together to share widely! > IN A PIECE OF WORK < Dove do it again. Following on from my post yesterday, they consistently take their timeless message to market, in a powerfully timely way. This is powerful and important work👇

ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year. Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before." He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance." Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn #CannesLions #Creativity #Adland

Popular influencer Ankush Bahuguna, who is all set to make his debut at the Cannes Film Festival speaks to me exclusively. In this conversation, he highlights the taboos that he is challenging, his first reaction to Cannes news, and much more. Read this full conversation on WhosThat360 NDTV #whosthat360 #NDTV #AnkushBahuguna #cannes https://lnkd.in/gCxaUZwc

Announcing the 2024 LIA Non-Traditional and TV & Cinema and Online Film Juries chaired by Nadja Lossgott, Chief Creative Officer, AMV BBDO, London and Marco Venturelli, CCO, Publicis France and CEO/CCO, Publicis Conseil, Paris! Nadja, as a first time Jury President for LIA, says in accepting this position for the Non-Traditional competition, “I’m thrilled to be judging the work that doesn’t fit a specific mould and sits outside of the boundaries of the known. These are the ideas and executions that plot a new path for our industry.” Marco Venturelli stated, “What I love about LIA is the quality of the juries and the level of discussions. To be able to review together all submissions live is priceless. LIA is a benchmark in our industry. We're not only looking for the best work, but for the few pieces that truly move us forward. The few pieces that reinvent how we do our jobs, from conception to execution.” LIA's power-house juries will be onsite at Encore @ Wynn, Las Vegas for all rounds of judging. LIA’s transparent judging ensures that all jurors see every piece of work in their respective categories, having spirited discussions and debates through the very end of statue discussions. Read more and view these juries: https://lnkd.in/ekmE67Gj #LIA #LIAawards #CreatedForCreatives #Creativity #Creative #LIAjudging #awards #CreativeExcellence #LIAinLasVegas #LasVegas

Announcing the 2024 LIA Non-Traditional and TV & Cinema and Online Film Juries chaired by Nadja Lossgott, Chief Creative Officer, AMV BBDO, London and Marco Venturelli, CCO, Publicis France and CEO/CCO, Publicis Conseil, Paris! Nadja, as a first time Jury President for LIA, says in accepting this position for the Non-Traditional competition, “I’m thrilled to be judging the work that doesn’t fit a specific mould and sits outside of the boundaries of the known. These are the ideas and executions that plot a new path for our industry.” Marco Venturelli stated, “What I love about LIA is the quality of the juries and the level of discussions. To be able to review together all submissions live is priceless. LIA is a benchmark in our industry. We're not only looking for the best work, but for the few pieces that truly move us forward. The few pieces that reinvent how we do our jobs, from conception to execution.” LIA's power-house juries will be onsite at Encore @ Wynn, Las Vegas for all rounds of judging. LIA’s transparent judging ensures that all jurors see every piece of work in their respective categories, having spirited discussions and debates through the very end of statue discussions. Read more and view these juries: https://lnkd.in/dV6CVp-F #LIA #LIAawards #CreatedForCreatives #Creativity #Creative #LIAjudging #awards #CreativeExcellence #LIAinLasVegas #LasVegas

Announcing the 2024 LIA Non-Traditional and TV & Cinema and Online Film Juries chaired by Nadja Lossgott, Chief Creative Officer, AMV BBDO, London and Marco Venturelli, CCO, Publicis France and CEO/CCO, Publicis Conseil, Paris! Nadja, as a first time Jury President for LIA, says in accepting this position for the Non-Traditional competition, “I’m thrilled to be judging the work that doesn’t fit a specific mould and sits outside of the boundaries of the known. These are the ideas and executions that plot a new path for our industry.” Marco Venturelli stated, “What I love about LIA is the quality of the juries and the level of discussions. To be able to review together all submissions live is priceless. LIA is a benchmark in our industry. We're not only looking for the best work, but for the few pieces that truly move us forward. The few pieces that reinvent how we do our jobs, from conception to execution.” LIA's power-house juries will be onsite at Encore @ Wynn, Las Vegas for all rounds of judging. LIA’s transparent judging ensures that all jurors see every piece of work in their respective categories, having spirited discussions and debates through the very end of statue discussions. Read more and view these juries: https://lnkd.in/dUzQw_4N #LIA #LIAawards #CreatedForCreatives #Creativity #Creative #LIAjudging #awards #CreativeExcellence #LIAinLasVegas #LasVegas

Great use case for AI in marketing.

The ShowHeroes team is currently at Cannes Lions International Festival of Creativity and CEO Ilhan Zengin has thoughts on this year’s atmosphere. This year’s Cannes Lions is very different from last year’s, where caution was the dominant feeling. But is it roaring excitement this year, or something more nuanced? Read his thoughts alongside other industry leaders in Digiday. 👇 https://lnkd.in/edYn9KD9 #Cannes2024 #CannesLions #digitaladvertising #digitalmarketing

Such an amazing group of thought leaders and innovators! The energy at PRODUCTIZED must have been incredible. Great to see so many passionate minds in product management and innovation together. The diverse expertise here is a true testament to the power of collaboration in driving product success. What were some of the key takeaways or insights from the event that inspired you the most? #ProductManagement #InnovationLeadership #Collaboration