Lokesh Nathwani’s Post

Here are some of the latest trends and innovations in Marketo:🎉🥂 - 🎉Efficiency vs. Effectiveness: Businesses are increasingly focusing on efficiency, with a 40% year-over-year increase. - 🎉AI-Powered Personalization: Marketo is enhancing hyper-personalized customer experiences through AI. - 🎉Enhanced Account-Based Marketing (ABM): Sharpened ABM tools help target high-value accounts effectively. - 🎉Streamlined Lead Management and Attribution: Marketo simplifies lead tracking, nurturing, and qualification. - 🎉Conversational Marketing: Embracing real-time connections with prospects and customers. - 🎉Integration with Adobe Sensei: Adobe Sensei integration allows for deeper personalization. - 🎉Marketing Cloud Expansion: Seamless integration with Adobe Experience Cloud solutions for unified marketing. - 🎉Robust Reporting and Data Visualization: Marketo offers enhanced tools for actionable insights and refined marketing strategies. Which trend you are excited about? Let me know in comments😁

Exciting Update: Transforming Marketing Workflows with Typeface AI-First Salesforce Integration! We're thrilled to announce that Typeface has expanded its Salesforce Marketing Cloud integrations, taking AI-first content creation to an all-new level. At Salesforce Connections today, our innovative integrations have been showcased, revealing how they are revolutionizing marketing workflows and fostering enterprise-wide collaboration. Here's what this means for your campaigns: • Create dynamic content: Build content blocks tailored to your audience and brand insights. • Refresh your journeys: Stand out with unique content in Journey Builder for every stage, from welcoming new members to re-engaging dormant ones. • Publish with ease: Preview and publish your journeys in a single click. • Best-in-class models: Leverage our top-tier foundational models across all content types. Our current integrations with Salesforce Marketing Cloud have already been a roaring success, with customers recording 3-5x higher social engagement, up to 57% productivity savings, and 4x content output. And we're just getting started! So, what are you waiting for? Check out Dhruv Sood's insights on the '5 Reasons Gen AI is the next chapter in storytelling'. And don't forget to visit us at Salesforce Connections Booth 215 for a demonstration of our latest Typeface innovations and exciting marketing use cases. **Transform your marketing campaigns with Typeface Arc today and elevate your storytelling with our AI-First workflows.**💼🚀 What questions do you have about our integration? Share them below or send us a direct message. We're here to help you succeed! #Typeface #SalesforceIntegration #MarketingCloud

\\033[1mExciting Update: Transforming Marketing Workflows with Typeface AI-First Salesforce Integration!\\033[0m \033[1m0 hello \033[0m We're thrilled to announce that Typeface has expanded its Salesforce Marketing Cloud integrations, taking AI-first content creation to an all-new level. At Salesforce Connections today, our innovative integrations have been showcased, revealing how they are revolutionizing marketing workflows and fostering enterprise-wide collaboration. Here's what this means for your campaigns: • Create dynamic content: Build content blocks tailored to your audience and brand insights. • Refresh your journeys: Stand out with unique content in Journey Builder for every stage, from welcoming new members to re-engaging dormant ones. • Publish with ease: Preview and publish your journeys in a single click. • Best-in-class models: Leverage our top-tier foundational models across all content types. \uD835\uDD34\uD835\uDD2B\uD835\uDD32\uD835\uDD32\uD835\uDD2F Our current integrations with Salesforce Marketing Cloud have already been a roaring success, with customers recording 3-5x higher social engagement, up to 57% productivity savings, and 4x content output. And we're just getting started! So, what are you waiting for? Check out Dhruv Sood's insights on the '5 Reasons Gen AI is the next chapter in storytelling'. And don't forget to visit us at Salesforce Connections Booth 215 for a demonstration of our latest Typeface innovations and exciting marketing use cases. **Transform your marketing campaigns with Typeface Arc today and elevate your storytelling with our AI-First workflows.**💼🚀 What questions do you have about our integration? Share them below or send us a direct message. We're here to help you succeed! #Typeface #SalesforceIntegration #MarketingCloud

It's a big day Marketers! We're excited to introduce our newest innovations designed to make your life easier with unified data, trusted AI and easy activations. Here's what we've got for you: 👋 Agentforce Campaigns: Need an extra hand? Agentforce is here to help analyze, generate, and optimize your campaigns at every step. Get to know this Agentforce Campaigns better at the link below. 🌱 Marketing Cloud Advanced Edition: Take everything you know and love about Marketing Cloud Growth Edition, and add in even more data and AI tools to help your small-business scale. Yep, we're excited too! 📱 Unified Conversations for SMS: Give your customers a seamless experience between service and marketing touch points. With unified conversations, customers can reach you across the same number, no matter what they need. 🧠 Einstein Marketing Intelligence: Manage + optimize cross-channel campaign performance all in one place. We're making it easier than ever with ready-to-use marketing insights and automated data harmonization, enrichment, and visualization. Easy peasy. If you're ready to learn more, get all the details here 👇 https://sforce.co/4e4MmW2

"The study found that a significant portion (50%) of future revenue growth can be attributed to interdisciplinary competencies that connect the dots across the teams, resources, systems, and data from across the business." Galvanise your business to be able to predict and serve your customers as a single team, from a unified dataset using #AI and measure the results in real-time - with Salesforce.. more than just a #CRM #datacloud #agentforce #marketingcloud #reporting Great article from Stephen Diorio

Attention Salesforce customers! Movable Ink has just made content personalization easier with its newest integrations with Salesforce Marketing, Data, and Commerce clouds. This means you can now leverage Salesforce data to generate 1:1 personalized experiences, making the most out of your marketing efforts. Hundreds of Salesforce customers are already using Movable Ink to bolster their email, mobile, and SMS campaigns. Don't get left behind! Check out the link below to learn more about how these integrations can help you achieve content personalization excellence. Link: https://lnkd.in/ehA8XdKf

Salesforce announces the New Marketing Cloud Edition to Help Small Businesses Grow Faster. Initially available to customers within USA and Canada regions with plans to expand into EMEA by the end of 2024. What does it do? With Marketing Cloud Growth, small businesses can leverage the power of Data Cloud and creative artificial intelligence directly into their operations, combining multi-channel marketing with sales, service, and commerce on a single platform. By following a step-by-step guide, new clients can get started quickly and leverage data and creative AI: * Segment audiences faster by creating new audiences in minutes, not hours, for nothing. code. * Deliver campaigns and content quickly by automatically creating campaign messages, segments, landing pages, and other content using natural language prompts and ready-made templates. * Personalize customer relationships with connected profiles that improve every marketing, sales, service, and business. experience worldwide. via email, mobile devices, and in-person engagement. * Optimize campaign performance with real-time reporting and user-friendly dashboards. #Salesforce #salesforcemarketingcloud Read here for more https://lnkd.in/egaUbs_R

With the rise of advanced tools like Klaviyo, the future of marketing promises to be more efficient, advanced, and customer-centric. This comprehensive marketing automation platform is empowering businesses by providing the means to make well-informed marketing decisions using customer insights and data-based analysis. ✦ In my estimation, the implementation of Klaviyo signals a shift to an era of data-driven marketing strategy. With its integration, organizations are expected to witness enhanced segmentation, personalization, and marketing campaigns. ✦ Moving forward, businesses can expect: 1️⃣ Increased growth, due to the innovative communication strategies resulting from advanced data insights. 2️⃣ Improved customer retention rates with more personalized communication. 3️⃣ Boosted conversions – Klaviyo's ability to track real customer behaviors and initiate precise targeting is likely to increase conversion rates. ✦ The rapidly evolving landscape of digital marketing technology is pushing marketers to continuously innovate. Being equipped with sophisticated tools like Klaviyo enables businesses not only to predict future trends but also to shape them. However, there exists a word of caution: this shift is not going to be as smooth as it sounds. Marketing teams must embrace and learn to adapt to these new tools, which may prove to be initially challenging, so let's not overlook the importance of workforce adaptability. In an era saturated with information, having insights is valuable but acting upon those insights becomes essential. Companies who are smart, quick and adaptive in employing these incredible technologies like Klaviyo will see the benefit for themselves in sales, profitability, and overall growth. It's an exciting time for businesses and marketers alike. The dawn of intelligent marketing awaits!

Day 31- SFMC Learning Marathon 🌟 Introducing Marketing Cloud Growth! 🌟 Are you ready to take your marketing strategies to the next level? Salesforce's new Marketing Cloud Growth is here to empower businesses with cutting-edge tools and solutions. Dive into these key highlights to unlock your marketing potential: 1️⃣ Comprehensive Suite: Explore the full spectrum of Marketing Cloud products, including Account Engagement (Pardot), Engagement (Marketing Cloud), Personalization (Interaction Studio), and Intelligence (Datorama). 2️⃣ Empowering Admins: Salesforce, Data Cloud, and marketing admins are pivotal in configuring and managing Marketing Cloud Growth. Determine how these roles align within your team for streamlined operations. 3️⃣ AI-Driven Productivity: Leverage the power of AI with Einstein's predictive and generative tools to enhance work outcomes and boost daily productivity. 4️⃣ Privacy Compliance: Stay ahead of privacy regulations with robust consent management tools. Customize communication subscriptions and empower subscribers with easy-to-use preference management. 5️⃣ Targeted Campaigns: Nail your campaigns by targeting the right audience segments. Utilize Data Cloud data and streamlined segmentation processes for impactful marketing. 6️⃣ Centralized Campaign Hub: Simplify campaign management with a centralized hub. Design, automate, and optimize content effortlessly with templated options. 7️⃣ Content Management: Create, organize, and store diverse content types seamlessly. The Content tab powered by Salesforce CMS ensures a consistent editing experience for your marketing assets. 8️⃣ Performance Tracking: Measure success with Data Cloud reports in the Analytics tab. Stay informed about email and SMS campaign performance for data-driven decision-making. Unlock the potential of Marketing Cloud Growth and revolutionize your marketing strategies today! Ready to dive in? Let's elevate your marketing game together. 💪 If you stuck somewhere, DM for 1:1 - [ lopsact ] Follow me at: https://lnkd.in/gNEbDJZ8 https://lnkd.in/grxznga7 https://lnkd.in/gY9F3eTt   #Salesforce #MarketingCloudGrowth #AI #DataDrivenMarketing #PrivacyCompliance #CampaignManagement #ContentCreation #AnalyticsSuccess #lopsact

Exciting news for marketers! Marketing Cloud Advanced is on the horizon, offering advanced automation and AI capabilities. This new edition will revolutionize how marketers connect marketing journeys with sales, service, and commerce workflows, enabling personalized customer relationships at every touchpoint. Additionally, Agentforce for Marketing is here to streamline campaign creation. These AI Agents combine generative and predictive AI to analyze, generate, personalize, and optimize campaigns in alignment with specific business objectives. Say goodbye to manual processes and hello to efficient, goal-oriented campaign experiences. #Marketing #AI #Automation #CustomerExperience #CampaignOptimization