Ok, Loewe, you got this artist to support your brand image. Yes, Bad Bunny has a great positioning, the marketing strategy around his personal brand has been a success.
I have to say that for sure he has a great marketing team, but only that; it doesn't mean that his product is quality, rather it means that his audience lacks aesthetics-musical criteria.
Maybe Loewe wants to reach the Latin market with this post, maybe it is achieving it, but I hope there are people like me who understand that if Loewe advertises Bad Bunny as part of its brand image, it is telling the world that its product is sexist, that it denigrates women, that the quality is terrible, that the concept is banal, because that is what Bad Bunny represents for those who understand Spanish lyrics literally and denotatively, and know a little about quality music. Maybe Loewe is also manifesting that the audience is ignorant enough to not realize all these details above.
Well, no, Loewe, for me your Luxury Fashion brand has failure with this post.
I hope that for future ads you choose not only the "artist" of the moment, the one on top of the hit parade, or the one of the awards of the year, but the artist of excellence, the one that represents genuine quality, that suits your luxury concept.
Editorial of the week is Bad Bunny in LOEWE Spring Summer 2024 for Interview Magazine.
Photography Jack Pierson
Styling Mel Ottenberg
#LOEWE
Love it! 😍 Panache™