OFF LINKEDIN UNTIL JAN 2025 | WSJ Bestselling Author, From Grassroots to Greatness | Cofounder, Boast.AI & Traction | If you build a COMMUNITY you won't become a COMMODITY
🎊 EXCITING NEWS: first print sample of my upcoming book unveiled by the most important person in my life on the most important day of our lives (14yr anniversary). 2 years ago, I embarked on a journey to write a book about Community Led Growth, inspired by the profound impact of community throughout my existence: - Experiencing the camaraderie of people in the slums of Mumbai through my grandparents who lived there - Being rescued by a grassroots movement during the Gulf War in Kuwait - Co-founding and bootstrapping Boast AI to $10M ARR by building the Traction community to +120,000 subscribers and 100s of events over 7 years - Turning mental health challenges into personal strength through caring companions In this journey, I talked to a 1,000+ leaders, rewatched 7 yrs of our #tractionconf content, joined several communities to experience them as a member firsthand, and researched more than a 100+ community led businesses including Apple, Atlassian, CrossFit, Duolingo, Harley-Davidson Motor Company, HubSpot, Gainsight, Nas Company, Peloton Interactive, Reddit, Inc., SaaStr, GTMnow (fka SalesHacker), Startup Grind, Yelp, and more. My learnings led me to 13 common rules to build iconic brands with Community Led Growth which I’ve titled, “From Grassroots to Greatness”. This journey wouldn’t have been possible without some very special people: - My grandparents and parents who taught me to always pay it forward selflessly - My partner Viveta and kids Olivia, Emilia, and Zane for being my pillars of strength - My sister Loreen Lobo for being my voice of reason - My brother Sachin Mendonca for igniting my purpose in bringing people together, for your boundless help, and for providing both the book's title and its splendid design - My co-founder Alex Popa (Boast AI and Traction ) for giving me the opportunity to build Boast together and your support through the highs and lows of our journey since university - My co-founder Ray Walia (Traction) for your friendship and guidance at every turn to help propel me forward - My Agony Aunt Melissa Kwan for never hesitating to offer tough love to help me see through reality - And Jason M. Lemkin for being an invaluable mentor and inspiration. From giving us free booths at SaaStr during the early days of Boast to always being accessible with your advice to writing the foreword for my book, your consistent help truly showcases your commitment to uplifting others. “From Grassroots to Greatness” is a deep dive into how some of the most iconic brands leveraged the power of communities to start, grow, monetize, and change the world. This is more than a book for me. I hope to start a movement… to inspire founders to think bigger than just commerce. Pre-order the digital copy for $0.99 at FromGrassrootstoGreatness dot com or links in the comments below👇🏽👇🏽 THANK YOU for all the love, encouragement, and kick in the pants when I needed it ❤️ 🤗 #community #clg #founder #startup #fromgrassrootstogreatness
Congratulations Lloyed. Writing a book is a huge task and accomplishment. And community-led growth is a common way for practical SaaS founders to create efficient customer acquisition in the early days. Thanks for all you do for crazy software founders!
Congrats on the launch!
Big time man
Huge congratulations Lloyed!! Fabulous unveiling!🌟Can’t wait to read your book! Thank you for sharing your wisdom with the world!
Congrats Lloyed! After talking with you on the podcast I can't wait to check out this book!
I've had the privilege of knowing Lloyed since the inception of TractionConf. My experience volunteering under his leadership, particularly in social media, was enlightening, thanks to his gracious treatment of volunteers. Eagerly awaiting his book, as I've always gleaned knowledge from the speakers he's brought together. Like many, I've grappled with mental health challenges, facing a series of setbacks in my journey to success. It's essential for the startup ecosystem to prioritize the well-being of its members and address the mental health concerns inherent in the industry. Darrell Ellens Fan of Lloyed Lobo
Dil maangta more, Lobo dehta aur aur aur. I think the fundamentals of community come from a deep place within us. And few have the power to recognize it in themselves. Even fewer who see it in others. And fewer still who capitalize on the value of building a community. You, my friend, are the 1% and the universe thanks you by giving you to us. I expect a musical sher. 👋🏼 Kthxbye
I'm going to be the first purchase, please send me buy link 1min before it goes live 😂 congrats brother!! Can't wait to read this, so proud of you and the work you've done over the last decade
OFF LINKEDIN UNTIL JAN 2025 | WSJ Bestselling Author, From Grassroots to Greatness | Cofounder, Boast.AI & Traction | If you build a COMMUNITY you won't become a COMMODITY
1yAmazon Kindle: https://www.amazon.com/dp/B0CFR8F7PH?ref_=ast_author_dp Amazon Hardcover: https://www.amazon.com/Grassroots-Greatness-Iconic-Brands-Community/dp/1737676583?ref_=ast_author_dp Amazon Canada digital: https://www.amazon.ca/Grassroots-Greatness-Iconic-Brands-Community-ebook/dp/B0CFR8F7PH/ref=sr_1_1 Amazon Canada Hardcover: https://www.amazon.ca/Grassroots-Greatness-Iconic-Brands-Community/dp/1737676583/ref=sr_1_2 Barnes & Noble: https://www.barnesandnoble.com/w/books/1143861087?ean=9781737676584 Apple Books: https://books.apple.com/us/book/id6461640985 Website: https://fromgrassrootstogreatness.com