LIVEMX’s Post

It was a real pleasure to discuss my favourite topic of collective management in Africa with other music industry experts on the panel at the African Music Summit today. CMOs are an important source of revenue for artists and labels. With the exception of South Africa, CMOs are very poorly performing in the majority of African countries, including those where the most popular talent is coming from - in other terms it means that they are either not receiving the revenues or they are very small for the use of their music in Africa. To achieve change, it is essential to invest in educating African local authors, artists and labels and all participants of the music business ecosystem to create the force and power to drive the change. #AfricanMusicSummit #AMS #AMusicSummit #musicindustry #collectivemanagement #CMO

Value Creation & Africa's Music Landscape Stakeholders of the African music landscape must with urgency begin conversations and actions around the value of local music industries in Africa. The unprecedented rise of African music, buoyed by Afrobeats, on the global stage should translate into radical change and uniform development across Africa but this isn't the case. Now is the perfect time for strategic policy adoption and the enforcement of structural reforms that will directly impact our local industries towards viability, sustainable growth and continous improvements. We need to be intentional with value creation for the African music space - for creators and businesses - while we have the influx of the majors, global distros, DSPs, media and IP investors. Budgets must directly impact instead of being used for the "cool factor" events and projects that only provide momentary gratification. #AfricanMusic #Afrobeats #MusicPolicy #Impact #Sustainability #Growth #MusicIndustry Pic Credit: Sean McCabe

How do you reach Africa's Masses through the Power of Music? What strategies do brands and artists adopt to get value from music being a passion point for most Africans? These and more will be discussed at the mixer event happening tomorrow. We will unlock insights from industry stakeholders around consumer motivations, preferences, and the importance of prioritizing meaningful engagement and effective brand positioning. Our panellists will delve into the pivotal role of technology in revolutionizing music distribution, consumption and advertising opportunities driven by insights from user behaviours and consumption patterns. As Africa strengthens its presence on the global music scene, events like the Mdundo Mixer are crucial platforms for collaboration, innovation, and knowledge sharing. By leveraging the power of music, stakeholders can drive positive change, inspire creativity, and engage with audiences in impactful ways. Muthoni Irungu Anyiko Owoko Gloria W Kaburu, ACIM Moriasi Omambia Nameless Ryan Majiwa Bilha Ngaruiya #mdundomixer #kenya #partners

Details are in the post below. 👇

🌟 Highlighting “Pilot Project for Audience Diversification in Contemporary Jazz”, organised by Assejazz! This project consists of the creation of a European programme for the exchange of jazz proposals through collaboration with 3 entities similar to Assejazz, dedicated to the dissemination and internationalisation of this musical genre! Key aspects of the project include: 🤝 Collaboration and Exchange: the 3 entities will visit Assejazz to share practices and tools, focusing on addressing challenges between jazz venues and new audience profiles. 🎤 Meetings/concerts: 12 in total (4 for each entity), held over 12 months, to inspire and develop tools to reflect on issues such as the reduction of the environmental impact of venues and the interaction with audiences that are not very integrated among current audiences (young people, women and citizens not professionally linked to musical disciplines) and practical tools to include audiences in the reflection and transformation of music venues. 👉 Find more about the project in the link: https://lnkd.in/dWNUiimv #LIVEMX #beyondmusic #livemusicsector #creativeeuropeprogramme #musicmoveseurope #livemxprojectshowcase

3️⃣ takeaways from Tamara Kamińska on getting grants  Eastern European Music Academy 🎂 Thanks to LIVEMX 40M Euro will be distributed to nurture a more diverse and sustainable music sector in Europe 💰 there are at least 9 EU programmes which finance music projects (Creative Europe, Music Moves Europe, Erasmus+, Interreg, SME Fund, Horizon Europe, Digital Europe Programme, New European Bauhaus, Citizens Equality Rights and Values Programme) 🌲when writing a project think of it as of a tree - the roots are the challenges, the branches are the outcomes, the core is your core idea. #EEMA #music #grants

🌍 Bridging the Gap in the Music Industry: A Call for International Collaboration 🌍 In a recent enlightening discussion with Momentual (formerly Music Cities Events) my partner at Africa Rising Music Conference Namakau Socika delved into the critical challenges that South African artists encounter concerning mobility in the music industry. The conversation highlighted the significant influence that international companies wield and the transformative impact they could achieve by supporting initiatives such as mentorship programs and international internships. At the Africa Rising Music Conference, we are deeply committed to these programs, advocating for more involvement from our global counterparts. The goal is to foster equal opportunities for African executives within the global music ecosystem. This endeavor is not merely about providing opportunities; it's about enriching the industry by introducing diverse perspectives and authentic representations of African talent both in the boardroom and on stage. We believe that this collaboration holds a dual benefit. It not only empowers the recipients of these opportunities but also enhances diversity in the workplace, leading to a more inclusive and representative music industry worldwide. Let's unite to create a lasting impact and ensure global representation matches the diversity of music industry audiences. We invite international partners to join us in paving the way for a truly inclusive future. #AfricaToTheWorld #DiversityInMusic #AfricaRisingMusicConference #InternationalCollaboration #ArtistMobility #MusicExecutives #GlobalMusic

Perfect for football stadiums, music festivals, and other large gatherings, Reunite Me smart-wristbands are a game-changer in crowd management and safety. Our ethos: If we can prevent even one person from going missing for an extended period, it’s all worthwhile. Event safety is critical. Our ReuniteMe smart QR wristbands swiftly reunite lost children, vulnerable adults, and individuals with special needs with their guardians, preventing panic and ensuring peace of mind. Learn more about how ReuniteMe can enhance safety at your events. #EventSafety #SmartWristbands #ReuniteMe #SafetyFirst #CrowdManagement #Innovation

#Sanremo and #Internet traffic in Italy (from the perspective of an Internet eXchange Point) The week of Sanremo, the most important and prestigious music event in Italy, has just ended. What was (or was not) the impact that this event had on the Italian #network? In this short article, I have tried to provide an analysis of this by considering mainly the traffic generated through Namex, the Rome #IXP. You can find the article in detail here: https://lnkd.in/dRw2_xjR #peering

I was invited to the now ongoing #MusicImbizo music conference in Durban, South Africa. While I couldn't make it :( due to the expensive plane ticket , earlier on Sphe Mbhele had asked me to prepare notes on the theme 'Brand building and Marketing; Creating a distinctive Identity.' Here are some of the ideas I would have shared on the topic: Standing out is a complex yet vital element for a creative brand. Embracing authenticity and creative storytelling are crucial tools for achieving this goal. A strong music brand is built on defining a unique sound, style, and artistic vision. This differentiation is key to success in the competitive music industry. Examples of Unique African Artists' stories I was excited to share; Burna Boy: Known for his distinct style and ability to blend genres with social commentary, making him a global sensation, Aliddeki Brian : A promising Ugandan musician with a blend of Afro-fusion folk music and energetic live performances. Miriam Makeba: A Storyteller Extraordinaire who was also known for her civil rights activism, and Nasty C: An engaging South African music artist on social media, who easily gives fans a glimpse into his personal life. These artists to me represent the power of defining ones unique sound, style, and artistic vision hence setting one apart and paving the way for a successful music career. #BrandBuilding #MusicMarketing #DistinctiveIdentity #MusicIndustry #MusicImbizoConference.