Lisa Cox’s Post

View profile for Lisa Cox, graphic

TEDx Speaker | Author | Internationally Awarded Thought Leader | Improving the Representation of Disability in Media

Shifting the Narrative: Celebrating Authentic Disability Representation There's an undoubtedly strong link between the lack of authentic disability representation in the media, advertising and more; with exclusion, isolation and poor social outcomes (like employment, education and healthcare) for disabled people. If we're not a part of everyday popular culture, that sends the message that we don’t belong in society. But just because we don’t fit the social norms of society doesn’t mean we don’t contribute to it, just like everyone else. People forget that so many of us lead relatively 'normal' and often ordinary lives, just like everyone else without a disability. In fact, let’s be honest, who said anyone lives a normal life? No person lives the same way, regardless if they have a disability or not! So, with that in mind, why is it so hard to find media or advertising that reflects us in the same light as everyone else? KR Liu's article, ‘Google’s KR Liu on advocating for disability innovation marketing to drive cultural change’, highlights how important it is for people with disabilities to be represented not just morally but also economically. The article notes that there are 1.5 billion people globally identifying as disabled, wielding a collective spending power of $8 trillion, so why do their stories, their desires, and their complexities remain largely absent from the narratives woven by brands? Why, because we are so often reduced to symbols of struggle, defined by limitations rather than our diverse strengths and aspirations. This isn’t just an oversight; it’s a complete gap in understanding, that perpetuates harmful stereotypes and fosters exclusion. But the tide is turning. Disability marketing isn’t just about highlighting accessible products, though that remains crucial. It’s about challenging the underlying cultural lens through which we view disability. At Google, KR Liu has worked to incorporate this through campaigns like “A CODA Story,” which showcases the multigenerational journey of Tony Lee, Jr., an Asian American Googler and a child of deaf adults (CODA) that aired during the Oscars in 2022, as well as “Javier in Frame,” our 2024 Super Bowl spot, which tells the story of Javier, a man who is blind, capturing important life moments with Google Pixel’s “Guided Frame” feature. We need to dismantle the “disability narrative” built on tropes of pity and limitation and instead, we need to weave authentic stories that celebrate the richness and diversity of our lived experiences. By embedding disability innovation marketing as a foundational practice, we can begin to highlight how technology isn’t only helping people who need it most but also representing disabled people in their everyday lives. #DisabilityRepresentation #InclusionMatters #AuthenticRepresentation

  • For far too long, we've been underrepresented in the media, it's high time that we create a cultural shift in society that allows us to feel like we belong and not shunned in the dark like we so often are.
Erin Wilkie

Founder of My Stick Style Ltd.

6mo

Or if we are it's usually in roles of not being able to advocate or care for ourselves. The narrative needs to move on.

Daniel Henshall

Society should always reap the most rewards!

6mo

I'm coming!

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics