As part of Mattel’s commitment to creating more inclusive play experiences for all, I’m delighted to share 80% of our global games portfolio will be colorblind accessible by the end of 2024. Such important work from Ray Adler and the entire Games team in partnering with experts and individuals who experience colorblindness, including some of our very own Mattel designers, to develop custom solutions for games, such as, patterns, tactile clues, and symbols to ensure color was not the only way to differentiate. Now, fan-favorites like UNO, Phase 10, Dos, Blokus, and Tumblin’ Monkeys will be even more accessible for everyone at game night! In the spirit of this exciting initiative and leading into the start of summer camp season, Mattel Games will be donating colorblind accessible games to local YMCA summer camps across the U.S. The donation will serve as an important resource to celebrate this milestone and empower children to reach their full potential through inclusive play. More: https://lnkd.in/gKf3c_pD #Mattel #Games #Inclusivity | Mattel, Inc. | Christopher Lawrence | Lilit Pilikian | Michelle Compton
This is wonderful! accessibility is vital in all art forms, especially something that relies on color as a apart of its' mechanics. Thank you for making this change!
Once again, Mattel continues the amazing inclusive company we know. Taking care of their people, in all ways possible 👏
This is fantastic Lisa and once again resets the bar for our industry to go farther faster. Well done !
Lisa, this initiative from Mattel is incredibly meaningful. Thank you for making games more inclusive for everyone. Your dedication to creating accessible play experiences is truly inspiring!
Peter Wouda great idea
Very cool!
Thank you Lisa!
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3moThat's wonderful! I am blessed not to have this condition/issue, but recently I met someone who does. I didn't really understood the challenge until I shared my notes with this individual and realized it wouldn't work as well as it does for me. I think the more we educate ourselves, the more we can make a better environment of inclusiveness for everyone.