Lindsay Wright’s Post

🚀 Need a Rockstar for Your Team? Look No Further! 🚀 Hey LinkedIn Fam! Ever wondered what would happen if you mixed creativity, data-driven strategy, and a sprinkle of humor? You’d get… ME! 😄 Whether it’s boosting your digital presence, crafting compelling content, or navigating the murky waters of marketing trends—I’ve got it all covered. Think of me as the Swiss Army knife of marketing, with a dash of economics on the side. 🛠️📊 Here’s what you’ll get if you hire me: * A mind that’s always brimming with innovative ideas 💡 * A professional who makes Excel spreadsheets look like a work of art 🎨 (seriously, who knew numbers could be so much fun?) * A collaborator who believes in teamwork, but also knows when it’s time to lead the charge 🧑💼 * A commitment to deliver results that’ll make you say, “Wow, that was fast!” 🏃♀️💨 * And, of course, someone who knows how to make deadlines… and coffee ☕! If you’re looking for someone who can make your projects shine while keeping the vibe positive and productive, let’s connect. Your next great hire is just one click away! #Marketing #Operations #Economics #CreativeThinking #JobSearch #HireMe

Please allow me – frequent lurker but infrequent poster – to spend a moment in your feed. Throw a dart at LinkedIn and you’ll likely hit a post announcing a job status change. This one is mine. I’ll try to avoid this site’s most overused words: “humbled,” “proud” and “excited.” (Also: don’t throw a dart at LinkedIn – you’ll crack your screen.) I joined TripleLift in 2019 at a very special moment. The company was set up for success in so many ways – from Product to Engineering to Sales – and the timing was perfect for my experience and approach to marketing. I am forever grateful to our co-founders Eric Berry and Ari Lewine for hiring me to put that approach to work and for trusting my instincts throughout. Our founders built a generational ad tech business that has driven success for everyone involved: customers, investors and employees. Being a part of that mix will always be a career highlight. These last 4 years have been rewarding in so many different ways. Year 1 started out “normally” and quickly evolved to become an exercise in remote, pandemic-driven marketing. Year 2 was centered on selling the company and transitioning to our new ownership. Year 3 was focused on our purchase of 1plusX and commercializing the new products and technology we acquired it for. Year 4 was spent transitioning from our founders to a new CEO and driving forward with a refreshed set of big bets. Each year was unique and formative – for me and for all of our teams. Our Marketing team has been (and is!) so special. I must shout out Kristen McDermott Napoli, Lindsey DiGiorgio, Brianna Gays and Diana Illiano for being wonderful marketers, tremendous leaders and revered colleagues. A special thanks to Nick Lakiotes, who is responsible for so much of the vibrance our brand is known for and Megan Heady who brings that brand to life at events around the world. There are *so* many more people to cite, but the work of these 6 people is emblematic of the goodness in all of our marketers…past and present. I am forever grateful to this company – and to all TripleLifters – for allowing me to make the contributions I’ve made and for giving me the gifts of friendship, shared accomplishment and professional growth. If each of us is truly lucky, there are moments when our skills align perfectly with a job. The last four years have been exactly that for me. I absolutely love marketing and being a marketer. It’s a joy to be strategic, tap into creativity, support teammates, solve challenges, hit goals, help people grow, and cultivate energetic environments where we can all do our best work. I look forward to finding that next moment – and doing it all over again. #humbled #proud #excited

It doesn't feel like it was all that long ago that I was planning Instagram content for Merrell and shooting videos for Luke Bryan's record label. So sometimes when I look at my day-to-day now, I've got to pinch myself. Earlier this year, I stepped into a general manager role at Tuff and it has been one of the most incredible career opportunities I could have ever imagined. Within 5 years, I've gone from running Facebook ads to leading a performance agency team, and I have Ellen Jantsch to thank for that. You're a product of your environment, and Tuff is an environment where you accelerate your career. I've had the space to try new things, learn along the way, and challenge the status quo around the typical agency experience. I wouldn't have found my way here, though, if I hadn't taken two steps back and big pay cut when I accepted the job at Tuff. I left a bigger agency looking for something different -- looking for a team who looked at marketing as a revenue driver instead of just a P&L expense. I was leading an organic social team at the time, and I also felt my career growth stifling because I was too siloed in one discipline. So... I took a little leap and applied to an ads strategist position at a tiny remote agency with a weird name. And now I'm leading sales calls, negotiating contracts, building career frameworks and people processes, and consulting on dozens of growth strategies for the partners that work with our team. And so I'll just keep pinching myself. And thanking the universe that Ellen found my resume, and that our parent company Goodway Group has trusted me to keep leading our performance marketing team. PS: If you're looking for a performance agency partner, hit me up ✌️ #careergrowth #growthmarketing #performancemarketing

Job Titles vs. Reality: A Journey into the Glamorous World of LinkedIn Resumes! 🌟 🔍 Ever noticed how LinkedIn profiles read like a Hollywood script? 📜 "Innovation Alchemist," "Data Wizard," or "Marketing Maestro" - we've all seen them! 😂 But let's peel back the layers and see if the job title matches the day-to-day grind. 🕵️♂️ 🎭 The Job Title Magician: Behold the "Innovation Alchemist" turning coffee into code and meetings into magic tricks. Abracadabra, and voila, a new project appears out of thin air! 🎩✨ Reality check: It's mostly Google searches and late-night brainstorming sessions. 📊 The Data Wizard: Spreadsheets, graphs, and a cape flowing in the wind - the "Data Wizard" dazzles with analytics prowess. 📈✨ Reality check: Magic happens after hours of staring at Excel and praying the numbers align. 🚀 The Marketing Maestro: Crafting campaigns that rival Super Bowl ads, the "Marketing Maestro" makes brand magic happen. 🌟✨ Reality check: Half the time is spent drafting emails, the other half deciphering client feedback. Not exactly a red-carpet moment! 🤷♂️ The Jack-of-all-Trades Ninja: Wearing multiple hats, the LinkedIn ninja does it all: coding, design, marketing, and coffee brewing. ☕👨💻 Reality check: Jack might need a caffeine IV to keep up with this juggling act! 😅 Let's embrace the quirks and hilarity of mismatched job titles and real-life experiences. Remember, behind every glamorous title is a human making things happen, one spreadsheet or creative brainstorm at a time. 🙌💼 Drop your favorite over-the-top job title in the comments and let's share a good laugh! 😄 #JobTitleReality #LinkedInHumor #GlamorousLife

Why is branding job titles bad for your careers website traffic? 👎 ❌ 1️⃣ People search online for the job titles they know, like "Store Manager" or "Sales Assistant," not for titles they don't, like, "Head of Store Experience" or "Customer Partner." 🔎 So, when you use titles no one searches for, you won't appear in their searches. Simple as that. 2️⃣ You've seen all the articles decrying job titles, like Ninja, Guru, Rockstar, and Wizard? 👨🎤 🧙♂️ No?! It's 10 years, already, since the Adzuna survey came out showing that real, regular people hate that fake puffing-up from the boss. Don't infantilise people if you want them to click through to your site. 👶 🚫 3️⃣ When you stick to well-used job titles, you're able to leverage them in keyword research to see how people are using them. 💻 Then you can weave the results into your careers site's written content. This will make your pages more visible and drive engagement. 👀 📈 The first phase of any employer brand is the discovery phase—researching your target audience's preferences, habits, needs and pain points. ✅ Finding out HOW your audience searches is, I would argue, one of the most important aspects of that phase. #EmployerBranding #JobTitles #CandidateEngagement #ContentStrategy

TAM and audience sizes can be "misleading" If your TAM = 1M, why are you only finding 100K? If your LI Audience = 100K, why are you only reaching 10K? Some reasons: ~1 in 3 job titles are not perfectly matched ~1 in 3 people don't properly tag their company page ~1 in 3 LinkedIn users are active on a monthly basis LinkedIn job titles are a free text input, some people misspell or have "weird" job titles. "Chief Executive Officer & Support Ninja" "Senor Driector of Markting" "Founder, Janitor, Coder" Many people also don't tag their company page, therefore they do not have a company size value associated with their profile. - Sometimes multiple company pages exist - Should you tag your corporate page or regional page? - Typed in the company name but didn't actually "tag' Don't get me wrong – LinkedIn is still the #1 place to find and reach professional audiences. Sharing because audience sizing & expectations are two of the most common questions. What are some of the funniest job titles you've seen?

The Power of People Two days ago, I shared a hiring post regarding a Social Media and Digital Marketing Specialist we're looking to add to our team and in just two days, without posting on any job site, we've received solid applications. This is only possible because of you, my community. Thank you to you - yes, you reading this :) - the wonderful and ever supportive people I have in my community here on LinkedIn. This reminds me a powerful secret to life I learned few years ago. Backstory: I wanted to start a project that would cost thousands of dollars and I didn't have the money to invest in it. I reached out to some people and they connected me to people who had the skills and connections to make it happen. And the project was a success...without spending a dime. I leveraged the power of people. Here's the secret to life lesson: ✨️✨️✨️ Sometimes, all you need to achieve that goal or project is people, not money ✨️✨️✨️ Have you had a similar experience where knowing someone helped you (or made it easier) to achieve a goal? Share with us in the comment section. --- P.S. If you're interested in the role we're hiring for, check it out here: www.verisult.com/hiring Feel free to repost and share with your network. #ogagajohnson #verisult #people #grateful

Hacks. Gimmicks. Shortcuts. They sometimes will work. But a big part of a successful long-term career is doing work you're proud of. How would you explain this approach to a hiring manager for your next social media manager job?