Christmas in July in Phoenix at 110 degrees? Yes, it happened! Our annual Jingle and Mingle event last night July 25th (just 5 months till Christmas), got us and all of our partners in the holiday spirit.
As marketers, it's time to plan ahead. In fact, the Trade Desk in a recent blog post highlights July through September as crucial for holiday advertising strategy development. We are ready to get creative and help! Just reach out and we will show you how! #iHeartMedia#ChristmasinJuly #99.9KEZ #TheHolidayStation, #Marketing#HolidayAdvertising#StrategyPlanning#iHeartMediaPhoenix
The first quarter of the year has already flown by, and before you know it, the mad rush to Christmas will be here, so it’s time to prepare!
As we look forward to the rest of the year, we want to know, what are your biggest challenges when planning for your Q4 marketing strategy?
Do you struggle navigating the holiday noise? Or maybe you struggle standing out from all the other holiday marketing noise?
We’re here to help you stand out and take your Christmas Campaign to the next level.
#Q4Marketing#ChristmasMarketing#OnlineAdventCalendar
Impressive creativity on display! This example beautifully demonstrates the power of minimalist brand messaging. Even without overt logos, it resonates deeply and reinforces brand identity. Hats off! Only iconic brands like Nike, McDonald's, Apple and even Coca Cola can pull off such impactful ads without overt logos placement. #BrandMessaging#Creativity#AdvertisingGenius#marketing
Now this is an alarm we wouldn’t hit snooze on!
Brilliant work from Leo Burnett UK to tease McDonald's loved breakfast product, a Sausage & Egg McMuffin.
Simple, brilliant and creative 👏
The outdoor campaign is life across the U.K!
Let us know what you think below👇
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To keep up to date with the latest marketing campaigns, sign up to our free bi-weekly newsletter:
https://lnkd.in/eVEsmuAp
We spend a lot of time specifically in the fast growing area of advertising #CreativeEffectiveness so some quick Monday observations. More broadly, an understanding of what brands creative is actually doing is moving up the agenda.
⚡️Trend Tuesday⚡️
Unveiling the second trend from our Trendbook! 📈
Let's discuss how the redefinition of engagement is influencing the advertising landscape.
⚡️Trend Tuesday⚡️
Unveiling the second trend from our Trendbook! 📈
Let's discuss how the redefinition of engagement is influencing the advertising landscape.
🤦 Only 6% of global advertising is effective. So what are we actually going to do about it? 🤦
Thanks, Kerry Collinge, for sharing this!
This issue has plagued my marketing career for over 20 years! My son, at 8, summed it up perfectly: "Why do you want me to sit here and watch TV when I could be playing, talking, and being creative on Fortnite with my friends?" This sums up the reality of a world demanding engagement, interaction, personalization, and trust—something the current ad world has not caught up with.
For decades, outdated data has dictated decisions, wasting billions on ego-driven, award-chasing creatives that fail to deliver results that actually mean something. The marketing industry needs a wake-up call.
We are now amidst the next biggest con: Digital Media. Almost 50% of reported results are generated by bots, not real humans (47% of internet traffic is from bots, with 30% being harmful or malicious). It’s baffling how this blatant fraud persists. Why do so many intelligent people let this go by? Because these "results" get you promoted, win awards, and make you a hot commodity in the job market. Agencies demand hefty payments for their so-called creativity.
It’s high time marketing and sales tore down their silos and started working hand in hand. The ultimate goal should be clear: driving sales and building genuine brand loyalty.
So what can we do about it?
✨ Brands need to pivot towards creating authentic, engaging experiences that resonate with real humans. The decline of linear television is stark, but digital media is not the perfect alternative.
🎮 We need to learn from the success of gaming and Gamification, which shows us how to keep people engaged. Gaming now generates over $150 billion annually.
🤖 AI can help us work more efficiently and creatively.
🎨 Brand experiences allow us to tell better stories and, with technology, gain real data.
🔒 Gated communities allow us to rebuild trust and loyalty. Data from Forbes shows 85% of consumers are more likely to trust brands offering secure, exclusive interaction spaces. Harvard Business Review notes a 60% increase in customer trust and loyalty within well-managed exclusive communities.
📉 The advertising industry con needs to stop. We can no longer afford to create content that caters to awards juries rather than consumers. We need to focus on delivering tangible results, building brand equity, and fostering real connections.
🚀 Let’s advocate for a future where marketing and sales collaborate seamlessly, driving growth and innovation.
🛑 The time for change is now. 🛑
🔥 It’s time we stopped listening to the echoes of the past and started forging a path to a future where marketing is not just seen but felt, where results are not just reported but realized, and where creativity is not just celebrated but truly impactful.
#MarketingRevolution#DigitalMedia#Gaming#AI#BrandLoyalty#CustomerEngagement#MarketingAndSales#Innovation#CreativityThatWorks
Uncensored CMO Podcast MD | Commercial Director a.p.e I MiniMBA | ThePowerMBA/ Co-Author of Pivot and Grow I Board Advisor I Mentor
“Only 6% of global advertising is effective”
Why were Orlando Wood and Sir John Hegarty joined by an ape 🦍 on the main stage at Cannes today?
Because they believe, based on vast data, that our industry is at threat of extinction.
Like the apes 🦍
And they are passionate about doing something about it.
We learnt Orlando has spend 2.5 years creating 8 classes on “advertising principles explained” (a.p.e) we can all call upon to use creativity for increased profit and pricing power.
Highlights from an extraordinarily dull week #2
#ApeOrDieJon EvansAndrew Tindall
Now this is an alarm we wouldn’t hit snooze on!
Brilliant work from Leo Burnett UK to tease McDonald's loved breakfast product, a Sausage & Egg McMuffin.
Simple, brilliant and creative 👏
The outdoor campaign is life across the U.K!
Let us know what you think below👇
-
To keep up to date with the latest marketing campaigns, sign up to our free bi-weekly newsletter:
https://lnkd.in/eVEsmuAp
Perhaps the second biggest Chicago event this year! I hope that everyone is surviving even worse traffic this week...
For all old (and still great-looking) friends & new ones, join us for a very casual and fun HH next month to learn about how System1 can help you create with confidence. As a Client-turned employee, I know how 24 hours can change the course of your creative for the better. We know how dynamic and fast the creative process can be. Let us show you how easy, fun & fast our tools are. For those with a competitive spirit, the Ad Rankings tool on our platform cannot be missed. Yes, yes, you can see how your competitor's ads have performed.
#Advertising#Marketing#Chicago
Hey Chicago! Join us for an evening of drinks, bites, and fun at Theory in River North on Tuesday, September 17, from 5-7 pm. Whether you're in brand marketing, insights, strategy, or creative, we'd love to see you there!
Reserve your spot and get a calendar invite by completing the registration form: https://hubs.la/Q02LGL0N0
Feel free to invite your colleagues and industry friends— the more, the merrier!
When: Tuesday, September 17, 5-7 pm
Where: Theory, 9 W. Hubbard (upper level)
#Chicago#Networking#Marketing#Advertising#Event#IndustryEvent#System1
🛫 Did you know that 54% of consumers are eager jet setters ready for a getaway during the holiday season, according to a survey by Booking.com? 🧳
As major holidays and heavily traveled months approach, it's key to take advantage of these opportunities by starting advertising campaigns early! Check out this blog for some top holiday advertising strategies: https://lnkd.in/gSQptT8D.
#AdvertisingAgency#DigitalAdvertising#CreativeAgency
Thanks for sharing -