The pharmaceutical industry is moving towards omnichannel strategies, especially for sales reps or MSLs. This digital transformation makes it possible to personalize interactions with healthcare professionals, using digital tools to provide accurate information about pharmaceutical products. Although it faces challenges, such as the need for technological adaptation and continuous training, effective data management and personalization significantly improve the experience of healthcare professionals. Proactive adaptation and training are crucial to overcome these challenges and take advantage of omnichannel opportunities, benefiting both the industry and healthcare professionals.
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