LevelX’s Post

The landscape of advertising is continually evolving. One trend that has continued to catch everyone's eye is the meteoric rise of Connected TV (CTV) Ad Spending. From 2020 to 2030, the trajectory of CTV ad spending is nothing short of remarkable. As consumers embrace streaming platforms and smart TV technology, advertisers are seizing the opportunity to engage with audiences in new and innovative ways. Connect with OTSM to explore how you can leverage the power of CTV advertising to drive impactful campaigns in the years to come. #CTVAdvertising #DigitalTransformation #AdvertisingTrends

In today's fast-evolving digital landscape, reaching customers through streaming is just as pivotal as it was in the era of network channel advertising. Now, you have the opportunity to step right into your customers' homes through streaming-based advertising. With CTV (Connected TV), you can reach them on those big-screen TVs in their living rooms. Meanwhile, OTT (Over-The-Top) advertising connects you with streaming enthusiasts on all their devices, meeting them wherever they choose to tune in. Don't miss the chance to be where your audience is – in their living rooms, on their screens, and in their hearts. Check us out here: https://lnkd.in/gG_EZTbj #onlinemarketing #digitalmedia

Dive into the world of Connected TV (CTV) with eMarketer's comprehensive guide! Gain insights into the latest trends, strategies, and opportunities shaping the future of digital advertising. Access the guide here: https://lnkd.in/gsFpJrxk In this guide, you'll discover: 🔍 Key insights into the CTV landscape 📈 Strategies for leveraging CTV for advertising success 💡 Tips for maximizing ROI in the digital streaming era Don't miss out on this valuable resource for staying ahead in the evolving digital advertising landscape! #ConnectedTV #DigitalAdvertising #eMarketer #Guide #CTVInsights

With a small set of 20 publishers commanding 95% of all CTV impressions, is programmatic the right match for connected TV? The rise of ad-supported streaming mimics early digital advertising fragmentation. While programmatic offers quick access to numerous channels, much of the ad spend doesn't reach publishers, highlighting inefficiencies. Direct technology relationships between advertisers and publishers are key. By cutting out intermediaries, costs are reduced, and brand safety is enhanced. The programmatic approach must evolve to meet the demands of the CTV market. Read Philip Inghelbrecht's most recent piece on the Association of National Advertisers from the link in the comments.✌️ #AdTech #CTV #ConnectedTV #ConvegentTV #ProgrammaticAdvertising #DigitalAdvertising

In a competitive media market where 55-60% of advertising dollars flock to Amazon, Meta, and Google, how can your streaming service stand out in the ad $ battle? Proactive strategic differentiation (per Evan Shapiro) backed by a resilient live streaming tech stack (per mediathand to unlock the full potential of your strategy. Advertisers and consumers demand effective and seamless engagement across their favorite media devices, making end-to-end interoperability, the holy grail of streaming, crucial. Partner with mediathand to leverage your end-to-end technical capabilities and find new and better ways to engage your viewers with their favorite content, delivered seamlessly anytime, anywhere on their favorite media devices, with premium engagement, quality, and reliability. Let's talk! See Evan Shapiro in this short clip discussing how to thrive in a competitive ad market with Lana LoRusso here: https://lnkd.in/dKM2XNdH 🔗 #Ad #Advertising #ATSC #ATSC3 #AVOD #Advertising #Broadcast #Broadcasting #cabletv #CTV #CTVAdvertising #CTVWars #ConnectedHome #Disruption #DVB #Innovation #ISP #IPTV #FAST #media #mediadistribution #mediatech #MVPD #vMVPD #NAB #NabAmplify #NextGenBroadcast #NextGenTV #OTT #PayTV #Streaming #Streamingmedia #StreamingWars #Telco #Telecom #Television #TVChannel #TVAdvertising #video

Grabbing ad 💰💰💰 isn't as easy as reaching out for them To compete on streaming capabilities with tech giants like Amazon, Google, and Meta, you need more than average market streaming capabilities and tech acronyms. 👇🏻👇🏻👇🏻 Even a small glitch in the fragmented streaming infrastructure can quickly snowball into annoyance or a disaster for viewers and advertisers. ❌ Your strategy needs extraordinary tech capabilities to prevent those glitches before they start. Already got a smooth-running platform? ✋🏻! Keep up the good work👏🏻 Need better tools to empower your audience? Let’s partner to craft a resilient, glitch-free streaming that keeps viewers engaged and advertisers happy.   Let’s talk⁉️ 👉🏻https://lnkd.in/deKBtC8g

🚀 Transforming Advertising with Connected TV (CTV) 🎯 Connected TV! 📺🌐 With the rise of streaming services and internet-connected devices, CTV advertising is revolutionizing how brands engage with audiences—delivering targeted, interactive, and measurable ads right to living rooms worldwide. Check out this guide to learn: ✅ What Connected TV (CTV) is ✅ How CTV advertising works ✅ Key metrics and advantages for brands

We're going into the advertising space with Greg M.! Greg is a longtime founder and expert in digitization of media and advertising. In his last venture building an online streaming news service for the Roku ecosystem, he saw firsthand how far behind this industry is and the massive opportunity they have to modernize their work. We’ve kicked off our discovery phase going through a deep rolodex of industry players to clearly define that opportunity and the needs of this massive market. We’ve found the broadcast industry hasn't yet figured out how to efficiently sell ads on both traditional and streaming TV using a single system. This leads to the use of multiple systems and manual work to reconcile advertising across both media. In fact, $1.02BB revenue are lost annually due to outdated manual processes that won’t scale to the new 24/7 advertising marketplace. We are excited to explore this opportunity deeper.

The fusion of content and commerce will redefine the viewer experience. CTV devices are likely to become the household's central digital hub and streaming services who want to appeal to advertisers need to invest in measurability. Read my 2024 predictions in Streaming Media Magazine: https://lnkd.in/eu6z-SkK #connectedtv #ctvadvertising

We're going into the advertising space with Greg M.! Greg is a longtime founder and expert in digitization of media and advertising. In his last venture building an online streaming news service for the Roku ecosystem, he saw firsthand how far behind this industry is and the massive opportunity they have to modernize their work. We’ve kicked off our discovery phase going through a deep rolodex of industry players to clearly define that opportunity and the needs of this massive market. We’ve found the broadcast industry hasn't yet figured out how to efficiently sell ads on both traditional and streaming TV using a single system. This leads to the use of multiple systems and manual work to reconcile advertising across both media. In fact, $1.02B revenue are lost annually due to outdated manual processes that won’t scale to the new 24/7 advertising marketplace. We are excited to explore this opportunity deeper.