Our very own Shianne Smalling talks about why we started offering the option to opt out of Mother's Day campaigns ahead of May in EMARKETER's newest article, "Why marketers should be sensitive with Mother’s Day marketing campaigns". “Anytime you enter a transaction with someone, you’re building a relationship with them,” said Smalling. And if you’re not holding up your end of the relationship, it's unfair to expect them to hold up their end.” Read more here: https://lnkd.in/gQp_kRbt
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To all marketers. I highly recommend this insightful and indepth piece. It's time to burst the ''THE MARKETING BUBBLE''
Coca-Cola: To avoid getting stuck in a ‘marketing bubble’ marketers have got to listen
https://www.marketingweek.com
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Uncover the shocking marketing blunders that left brands in hot water. Dive deep into the Clickbait Catastrophe! Top 5 Murderous Marketing Failures:
Clickbait Catastrophe! Top 5 Murderous Marketing Failures
https://kadimadigital.com
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Attack ads 🥊, often employed in competitive marketing strategies, can backfire, eroding consumer confidence and leading to homogenization of products. Learn more about the unintended consequences of negative advertising here: 👉 https://buff.ly/3HOhw5E #Marketing #ConsumerConfidence #wundabagroup #ismosolution 📈
Are Attack Ads Effective?
https://knowledge.wharton.upenn.edu
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Podcaster | Author | I help podcasters release episodes on autopilot and monetize their shows right away despite the size of their current audience. Message me! | INTJ-T | KOLBE 5473
Today’s consumers crave authentic engagement over traditional marketing tactics. They value unique, personalized service. 🎯 https://lnkd.in/gWJ_ddYj #MarketerofTheDay #ModernConsumer #AuthenticEngagement #UniqueService
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Attack ads 🥊, often employed in competitive marketing strategies, can backfire, eroding consumer confidence and leading to homogenization of products. Learn more about the unintended consequences of negative advertising here: 👉 https://buff.ly/3HOhw5E #Marketing #ConsumerConfidence #wundabagroup #ismosolution 📈
Are Attack Ads Effective?
https://knowledge.wharton.upenn.edu
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At MNC we were intrigued by the latest research from Kantar, System1 and Analytic Partners summarised and critiqued in this Marketing Week article by Mark Ritson. The principal finding is that creative wear out rarely occurs, and that marketers often change up a creative unnecessarily. A core belief of ours is that while a well-executed creative can stand the test of time, and indeed we have seen this with many MNC clients over the years, a key factor in that effectiveness to begin with is that the ad must be appropriate to the level of awareness that a brand has at that stage in its journey. So while this research may hold true for established brands, start-up advertisers need to adopt a highly integrated research and tracking process to understand awareness and develop ads that are in line with those findings. An early stage creative needs to reflect the identity of a brand, creating a cohesive and recognisable brand image, have clear and straightforward messaging, build consumer trust and deliver communication in an appropriate way for the target audience. Achieving the right creative approach from the outset can mean an ad can run for an extended period without wear out, as the study suggests, but it may be that for new advertisers, a more bespoke strategy is needed which allows the creative to evolve as awareness builds.
There is a growing consensus that advertising wear out is worn out and may not exist at all. The implications for marketers are immense. This weeks column….
Consumers don’t get tired of ads, only marketers do
marketingweek.com
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One of the most common reasons for an unsuccessful campaign is not knowing what drives advertising effectiveness. But, our team is here to help! Check out this insightful article to learn more: https://lnkd.in/dJ9VXCkR
What Drives Advertising Effectiveness? It's Not What Most Marketers Think.
insideradio.com
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Digital Paid Media Manager at ESPRIT | Leading Paid Search & Paid Social overall Europe | GEM Alumni
Deceptive marketing, ever heard about this? No? Let me tell you! Deceptive marketing, also known as false or misleading advertising, involves promoting products or services under claims that are not accurate or truthful but why am I talking about this suddenly today? Well deceptive marketing is followed by various food businesses across the world where the advertising about a burger is shown in such a way that you feel like taking a bite then and there but once you go and order, it is completely different in color, size and differs 50% than what we saw on the advertising board or the creative. The difference I am talking about here is the grilled shinning patty, perfectly sliced tomato, perfectly sliced onion, poured creamy sauce, woooooooow! 💕 There is no bad in doing deceptive marketing because at the end, creativity attracts human eye, and while deceptive marketing may attract attention in short term, it can harm consumers, businesses, and the economy in the long run. #marketingstrategy #deceptivemarketing #marketingcampaign #linkedin #linkedingrowth #linkedinforcreators #marketing
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Just published: "Seizing the Moment: Brands & Real-Time Marketing During Outages" 🚀 When social platforms go down, smart brands speak up. Discover how quick wit and swift strategy can turn an outage into an opportunity for standout marketing. #RealTimeMarketing #SocialMediaStrategy #MarketingTips #FBDown #InstaDown #GreatMarketingTips Read the full article here: https://lnkd.in/dk6a4XRS
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Consultant, Strategist, Influencer. Focus on Digital Transformation, Innovation, Digital Banking, Fintech, Strategy, and Customer Experience. 🇨🇴🇪🇸🇮🇱🇺🇸🏳️🌈
There are several great lessons for marketers in how the Harris campaign reacted to the original comment and the follow up https://buff.ly/3YuqWN7 #DigitalMarketing
Kamala equals brat: A Lesson In Reactive Marketing
social-www.forbes.com
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Director of Business Affairs • Corporate Comms • Board Member
3moGood idea. Should do it for Father’s Day, too, for those of us who recently lost our Dads.