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The WD40 Repair Challenge is a great example of a brand building 'brand activation'. David Taylor provides a simple 5-step process for developing your own brand activations which will drive short-term sales and long-term brand equity. https://lnkd.in/ePXHf7b3

Brand awareness refers to the level of familiarity consumers have with a particular brand. It is measured by how well consumers can recognize the brand's logo, name, products, and other assets. www.sanxinrobot.be MediaMarkt Belgium SanxinRobot

In today's competitive market, brand awareness is key to standing out. Metrics like Reach, Impressions, and Frequency are essential for understanding how well your brand is performing. Swipe through to see how these metrics measure the effectiveness of your brand awareness efforts.

Choosing between Global Brand Plans or a Locally-Led Planning Approach in the Late Lifecycle. Not all brands experience the same market dynamics post-loss of exclusivity. Whereas some brands see a significant impact from the entry of multi-source competition, other brands (such as those with complex APIs or formulations) may follow a different path. Understanding these unique factors is crucial for choosing the right brand planning approach in the late lifecycle. Our in-depth article provides insights into these varied scenarios. Learn more: https://lnkd.in/e9pcnnpA

The 3 levels of brand awareness: > Brand awareness > Brand recall > Top of mind Do you know where you want to be? #BrandAwareness

Developing a Strong Store Design Strategy 🛒💡 In today’s competitive market, a well-executed store design can make all the difference. Unfortunately, a weak store design strategy can hinder brand recognition and dilute a brand’s personality and DNA. When consumers step into your stores, they should instantly connect with your brand. Here’s why it matters: 1.    Brand Recognition: A strong store design ensures that customers recognize your brand immediately. From the layout to the signage, every element should reflect your brand’s essence. 2.    Advertising Power: Your stores are more than just physical spaces; they’re powerful advertising tools. Each detail—whether it’s the lighting, materials,  displays, or product arrangement—should reinforce your brand message. 3.    Competing Beyond Price: Weak brands often fall into the price competition trap. By investing in a cohesive store design based on your brand positioning, you can differentiate yourself and compete on value rather than price alone. Remember, every millimeter of your store contributes to your brand’s story. Make sure it aligns seamlessly with your brand DNA. 🚀

Where are you losing customers along their journey with your brand? Sustena, a Pariveda Company, can help you better establish a better brand presence with consistent messaging and strategic direction. If this resonates, reach out and I am happy to make the intro. #branding

What makes a brand distinctive? Our new guide to Distinctive Brand Assets delves into the strategies behind the world's most memorable brands. Explore the characteristics of effective DBAs and how they can be leveraged to enhance brand visibility and consumer recall. https://lnkd.in/epGWVcAT

Conducting effective Brand Activations is an art mastered by industry experts like Krayon. Here are some key pointers we consider for successful activations. Trust us to create impactful brand experiences! #krayon #brandactivations #schoolcontactprogram #futureofmarketing

How can businesses measure and manage brand equity effectively, including brand awareness, perception, loyalty, and associations, to maintain a competitive advantage and drive sustainable growth?