Leonora Eckley’s Post

As the cosmetics industry continues to evolve, new trends collectively highlight a commitment to personalized skincare, innovative formulations, and a holistic approach that considers both physical and emotional well-being. This intersection of science, sustainability, and personalization is shaping a dynamic landscape where rituals are redefined for the diverse needs of consumers in 2024. #ConsumerTrends #CPG

🔓 What Minimalist did for skincare that even L'Oréal couldn't The pandemic saw D2C brands like Minimalist emphasise active ingredients in skincare. This transparency led consumers to shift to actives-based skincare products. Now, even legacy brands have noted this trend. In this April 2024 story, Nuha Bubere did a deep dive into what makes Minimalist tick, how it gets its edge, and where it’s heading. Read this story from our archives for free by signing up for The Ken's 30-day trial. Click the link in the comments. ----------- #TheKen #Minimalist #Skincare #D2C #SkincareBrands

🔓 What Minimalist did for skincare that even L'Oréal couldn't The pandemic saw D2C brands like Minimalist emphasise active ingredients in skincare. This transparency led consumers to shift to actives-based skincare products. Now, even legacy brands have noted this trend. In this April 2024 story, Nuha Bubere did a deep dive into what makes Minimalist tick, how it gets its edge, and where it’s heading. Read this story for free by signing up for The Ken's 30-day trial. Click the link in the comments. -------- #TheKen #Skincare #Minimalist #Loreal #D2C

💄 💋 There is growing evidence of consumer support for smaller, independent beauty brands, driven by unique and personalized products. 💡 How is the influence of indie brands defining skincare formulations and packaging trends for the next generation? What can we expect to see as we move through 2024 and beyond? Great insights here on CosmeticsDesign William Reed Ltd from Meiyume - thanks to Kenneth Chia Nicole Buckley ▶️ Full article: https://bit.ly/3VrFX0z #skincare #skincareformulations #sustainblepackaging #beautytrends #nextgen #skinification #beautyminimalism #sustainbility #packagingtrends

"Stock SHISEIDO's fusion of tradition and technology in skincare, supplied by LBW Group. Contact [email protected]. #Shiseido #InnovativeSkincare #B2BBeauty #LBWGROUP #BeautySupplyExecutives #RetailBeautyInsiders #LuxuryBeautyProfessionals #BeautyBusinessGroup #BeautyRetailers #BeautySupplyChain #CosmeticsBusiness “

"🌟 Elevate Your Brand's Potential! 🌟 Expand your product range and enhance quality with our expert formulations. Whether you're a skincare aficionado or a cosmetics connoisseur, we've got you covered. Take your brand to new heights of success with our innovative solutions. #SkincareSolutions #CosmeticsCreation #QualityEnhancement #BrandExpansion #InnovationInBeauty #ExpertFormulations #BeautyBrands #ProductRange #BrandSuccess #CosmeticExcellence #BeautyIndustry #SkincareInnovation #HaircareEssentials #ColorCosmetics #BrandDevelopment #QualityOverQuantity #CosmeticFormulation #BeautyEntrepreneur #CosmeticManufacturer #BeautyInnovators #EnhancedQuality #BrandGrowth #CosmeticProduction #BeautyGoals #BeautyCreators #BeautyEmpire #BrandEvolution #SkincareRevolution #CosmeticsQuality"

Four-year-old Minimalist does for skincare what L'Oréal couldn't. The pandemic saw D2C brands like Minimalist emphasise active ingredients in skincare. This transparency led consumers to shift to actives-based skincare products. Now, even legacy brands have noted this trend. What really makes Minimalist tick? Host Snigdha Sharma explains in Daybreak. Click the link in the comments. ------ #TheKen #Minimalist #D2C #Skincare #ActiveIngredients

Consumers are demanding MORE functionality from their beauty products.   In Black Swan Data’s new report, we explore the skincare trends permeating the cosmetics category.     We analyze 8+ million posts from TikTok, Instagram and 100+ sources to predict what’s next in the lips and face spaces.     Get the report here ➡️ https://bit.ly/3zDUYnh 

L'Oréal customers are more likely to buy prestige makeup and facial/body skincare products, whereas The Estée Lauder Companies Inc. customers are more likely to buy premium fragrance products. See more insights like these here: https://hubs.la/Q02f_xLM0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence #consumerbehavior

Check out this article to understand how to keep track of Korean cosmetics and skincare trends! 😎