Leo Burnett Canada’s Post

Consistently excellent, trustworthy, and dependable is boring. I bought my first Boring® Oat Milk bottle. I got attracted to its packaging because it's boring (minimal) and the way these bottles sit up there on the shelves of the supermarkets. The back-of-pack information of this bottle contains good brand communication (read it in the attached image). They have explained what 'Boring' means to them. And I agree with them. Anything or a person is perceived as boring when they never fail to perform. Consistently delivering the best could have an aspect of boringness attached to it. This phenomenon is referred as 'Predictability fatigue' and is the one of the many phenomenon of Human nature. People often crave novelty and change; when something is consistently excellent, it can become predictable and thus less stimulating. The best example of this can be couples getting bored after so many years of togetherness. But we should know that we all must be boring to be perceived as reliable and competent. Boring is good. Actually, Boring is pretty damn great. #boring #latte #marketing #copy #copywriting #uxdesign

How I Learnt To Offer Something Genuinely Valuable ------------------------------------------------------ The best book I've read so far on this topic is $100M Offers by Alex Hormozi. It's a quick read, with every word giving you insights. Here are just a few I've learnt: - You must think of all of the things you could do and package them - You must add guarantees for safety - You must add bonuses to encourage purchase - Add urgency and/or scarcity to make them act now instead of later - Name your offer something catchy to make it memorable If you want to effectively package your offer, then this book is a great pickup. -------------------------------------------------------- Leave a like if you found this post interesting! ------------------------------------------------------- #smma #copywriting #marketing #contentcreation #100moffers

“Work sucks” are the first words of my new book, but it’s not what you think. Inspired by some brilliant copywriting by Patagonia, it’s kinda fun to run through this one again in your head. Go on, read it back over. You can read what the rest of the book is about at the newly launched www.WorkBackwards.com

Are you leaving your client hanging over a rickety jungle book bridge? Imagine you're talking with a friend over some coffee. They are looking for something to do this weekend. You look over their shoulder and on the bulletin board behind them is a concert flier for their favorite band. Conveniently they are playing this weekend. You tell them to look over their shoulder. Your friend sees the flier, and their eyes light up, a smile parts their lips like Moses to the Red Sea, but quickly closes just as fast. "It's too much. I have to think about it." You examine the flier and you see in bold bright letters "$100 for the ticket of a lifetime" Ok. Realistically $100 bucks for a concert is average, even meager nowadays. But this scenario is true whenever you introduce someone to your business. Does your business sell a need? Yes? Great start! Does your business seem to offer the same results as other competitors? Also yes? Awesome we are getting there. Does the words on your page absolutely sell them on using you that price is no issue? Well folks we have come to the hang up. Your copy is what gets your prospect across that bridge. They already know they want their problem solved, but they hate the uncertainty of a product/service they know nothing of. The solution? Your copy must move your prospect in such a way that it is the ONLY way to solve their problems. Your copy bolsters the bridge that is the product, they can get across safely, or they can fumble and turn back to their pains. #copy #copywriting #copywritingtips #creativewriting

Task 4 for Pranita Bajoria's Copy Batch Brief: Write an email promoting the new Juicy Water with Bubbles product from innocent drinks preserving their original tone of voice. My approach: I knew the product is simple but the tone of voice is not. Here's what I did... 1. Spent 2 hours running through the social media and website to catch phrases, writing style and lingo. 2. Added my own touch to it and borrowed some words. Their brand voice is fun, chatty, relatable and humorous. 3. Create a mashup of everything I learned to create an introductory style "WHY YOU NEED THIS" email. What do you think? Let me know! P.S. Ignore the basic ass design. I just had to put together something. #copywriting #advertising #writing

Happy Sunday LinkedInfams, (WritingSpree Day 146) Writing Copy that Lasts - https://lnkd.in/dh_i6W4T The key to long-lasting copy? Focus on these essentials: 📍 Build Trust: Consistent, reliable messaging earns trust. 📍 Save Time: No need for constant rewrites. 📍 Drive Sales: Good copy keeps converting. 📍 Consistency: Keep your brand message uniform. How to Do It: 1. Focus on What Matters: Address timeless benefits. 2. Use Simple Language: Stay clear and relatable. 3. Connect with Emotions: Tap into universal feelings. 4. Keep it Simple: Ensure adaptability. 5. Test and Improve: Continuously refine your copy. #Copywriting #ContentStrategy #BrandBuilding #Marketing #SundayReads #WritingSpree

🔻Words matter... 🔸But what matter most is storytelling behind the product. ⏩ 🔸In the book significant object's, Joshua Glenn and Rob Walker recount an experiment in which They brought a bunch of "insignificant" object's. For an average of $1.25 an object. then, they hired a bunch of writers, both famous and not-so-famous, to invent a story "that attributed significance" to each object. ⏩ 🔸Finally, they listed each object on eBay, using the invented stories as the object's description, and whatever they had originally paid for the object as the auction's starting price. ⏩ 🔸By the end of experiment, they had sold $128.74 worth of trinkets for $ 3,612.51 the profit is immense because of the stories they put behind the trinkets. 🔸That what power storytelling holds. follow Vishal Bhelonde for more. #storytelling #contentcreation #videoediting #linkedinpost #vishalbhelonde #copywriting

Great advice here. Fresh eyes almost always make better copy.

If your portfolio is not getting you clients, it really is a waste of digital real estate. Here's how to make money with a peppy portfolio: https://lnkd.in/gmp6CTUR #WritersOfLinkedIn #ContentCreators #CreativeWriting #Copywriting

5,000 vs. 2.5 Million – The Power of Six Words 📊 In 1982, "Astro-Logical Love" sold 5,000 copies. One publisher loved the book but hated the title. So, they changed the title to "How to Satisfy a Woman Every Time…and Have Her Beg for More" The Result: 2.5 million sold in 18 months 🚀 Everything was the same but . . . 6 words. Moral: Copy Matters. (Words are your secret weapon. 🛠️✨) #copywriting #CRO #marketing