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⚽️ Morning Snapshot 👔 SSC Napoli have announced Giovanni Manna as their new sporting director. 👔 VfL Bochum 1848 GmbH & Co. KGaA have announced that their sporting director, Patrick Fabian, has resigned. 👔 VfL Wolfsburg are reportedly close to hiring Peter Christiansen as their new managing director of football, with Christiansen leaving his role as sporting director of FC Copenhagen. 👔 1. FC Nürnberg have announced Joti Chatzialexiou as their new sporting director. 👔 RC Celta are set to appoint Alfredo Alcantara as their new director of operations 👔 The National Women's Soccer League (NWSL) has introduced several new senior-level hires, including Michelle Haines as the new Vice President. 👔 NJ/NY Gotham FC have revealed Liz Montaño as their new COO and Ryan Dillon as their new CBO. 🤝 Borussia Dortmund have entered a partnership with the arms company Rheinmetall. 🤝 Borussia VfL 1900 Mönchengladbach GmbH and The Coca-Cola Company have extended their partnership until 2029. 🤝 Athletic Club have renewed their partnership with DIGI until 2026, with the logo displayed on the back of their shirt for two more seasons. 🤝 UEFA has named Hisense Group as the official screen sponsor for video-assisted referees (VAR) at this summer’s European Championship. 🤝 AS Monaco and the Danish brand Bang & Olufsen have extended their partnership until 2026. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

💸 𝐌𝐨𝐧𝐞𝐲 𝐢𝐧 𝐌𝐮𝐧𝐢𝐜𝐡 💸 📈 FC Bayern München make history this year, with an annual turnover exceeding $1 billion for the first time in the club’s history. Total profit rose by an impressive 15% to $66.2 million, while net profit climbed 21% to $45.5 million. 🌍 A key driver behind this success is their unparalleled membership program, boasting 382,000 members, the largest of any club worldwide. 📈 This achievement also reflects the Bundesliga International GmbH’s broader growth, with commercial revenue increasing by 19% last season to nearly $1.89 billion and broadcast revenue rising by 10% to approximately $1.58 billion. Finally, a large contributing factor in this, is the leagues leading game attendance averages, which was at 42,966 spectators per match in the 23/24 season, and an average stadium utilisation of 92%. 🏟️ Even in these standards, Bayern excels, selling out the 75,000 seat Allianz Arena in every home game in the 23/24 season, as well as being on track to do the same this year. ❌ 🏆 What makes these figures even more impressive is that they were achieved during a trophyless season, Bayern’s first since 2011/12, and under Germany’s strict ticket pricing regulations, which limit revenue from ticket sales. These results display the power of fan engagement and serve as a powerful reminder to clubs and rights holders: prioritizing fans and maintaining strong community ties can deliver extraordinary financial and organisational success. #SportBiz #SportBusiness #Football #Bayern

⚽️ Welcome to a New Era of Football? Last night, I went to the Baller League Final Four competition with Hamilton Bowler and Raynold Harris in Düsseldorf. The top teams in the German league faced off in this fast-paced six-a-side indoor football team and “Streets United” were crowned as champions. The night was filled with 30-minute long matches, musical performances, fun fan events, engaging sports commentary and tons of amazing moments. The arena was packed and it really felt like a modern version of football, especially compared to the Bundesliga. It was the most commercially American-esque sports spectacle I’ve ever seen in Europe. It was as if the Baller Leagued hired consultants from the NFL and NBA to create a new entertainment product. But there was also some of that true, authentic passion you find in European football. Die hard fans of all the teams were in the arena, with their own respective chants, bannners, and traditions - pretty impressive for a league that’s barely a year old. German football legend Kevin-Prince Boateng is the manager of a team and other famous footballers like Alisha Lehmann, Lukas Podolski, and Mats Hummels are involved. Brands like Samsung, Codafone and Nivea were sponsors - I can see why they view the Baller League as a potentially more impactful sponsorship than the Bundesliga, especially if you’re trying to reach a younger audience with better return on your investment. At the end of the day, Baller League is made for modern times and now I can see the vision. It’s made for the next generation, a league created specifically for Gen-Z and the TikTok generation. I came in unsure of what to expect, but am now very bullish on the Baller League and other modern variations on traditional sports. #sports #ballerleague #football #soccer #sportsmedia #sportsindustry #media #entertainment

Bayern Munich and Borussia Dortmund set perfect scores for their fan-facing #digitaltransformation efforts among Bundesliga clubs, according to N3XT Sports research. Read our latest insights piece dedicated to German football’s top-flight men’s club competition to discover the Bundesliga’s digital and data benchmarks. https://lnkd.in/eTWu-4p3

⚽ Bayer Leverkusen became Bundesliga Deutscher Meister after 120 years 🏆 🇪🇸 The Spanish flare and leadership by Fernando Carro and Xabi Alonso, along with a very talented squad, helped turn things around. ¡Enhorabuena! 🙌 But not everyone is Bayer Leverkusen, and a lot of rights holders are actually: Struggling in the mid or back of the field 🏁 Holding on to a lifeline from a handful of sponsors 🆘 Living off ticketing, signage kit and ground boards, using the same old revenue model. The problem is, this model is not aimed at growth, it’s aimed at survival 🚒 🔥 A quick round of fire for Right Holders reading this: Do you know your Media Value? Do you know how much ROI your team can generate for Sponsors? Are you living off the same old revenue model described above? I was in rugby, and I know the struggle for all of us who were not in Bundesliga 1, is real. Small nuggets of Framework after servicing more than 10 years of Sponsorship accounts: 🚧 Develop a Deck Portfolio: Map out signage spaces, kit spaces, and billboards. Get creative with new ad ground boards to maximise space. 🗯 Activate Socials Inventory: If you’re not monetising your social media inventory, you are simply leaving money on the table 💸 💭 Activate Streaming Channels: With options the likes of Twitch to create an open space for engagement to connect with fans, any channel can be activated to include Media Inventory. Ask yourself: What is your Team not doing to generate new revenue? Our mission in #ApolloSBG is to leverage the playing field for #rightsholders, and exactly why we work hard at #Sportiship to craft the tools your Team needs to succeed at fractional prices. Ready to scale your team’s sponsorship? 🏎 🏁

RB Leipzig's journey from the fifth tier of German football to becoming a UEFA Champions League regular is nothing short of remarkable. Backed by Red Bull, the club have built a reputation for strategic planning and talent development. While some view Leipzig’s ascent as a modern success story, others criticize its corporate backing and perceived commercialization of the sport. Johann Plenge, RB Leipzig’s Managing Director, offers a behind-the-scenes look at the club’s journey. 1. What has driven RB Leipzig’s rapid success? RB Leipzig’s growth has been fueled by a strategic focus on developing young talent, supported by Red Bull’s investment. The club quickly progressed through the divisions by nurturing future stars and maintaining a long-term vision, rather than relying solely on high-profile transfers. 2. How does Red Bull’s involvement impact the club? While Red Bull provides financial support and resources, RB Leipzig operates with significant autonomy. The club shares philosophies with other Red Bull-owned teams, but maintains its own identity and direction, benefiting from the global exposure the parent company offers. 3. What impact has RB Leipzig had on the local community? The success of RB Leipzig has not only raised the profile of the club but also positively affected the city of Leipzig and the surrounding region. Increased international attention, coupled with the club's economic contributions, has boosted the local economy and brought renewed interest in the area. Read the interview 👇 https://lnkd.in/d7arPA3T #SportsBusiness #Football #SportsBiz #Finance #Forecast #Data #Tech #Intelligence

As another exciting Bundesliga International GmbH season kicks off next weekend, we're looking back a few weeks on the localised campaign we filmed and produced for them this summer. 🎥⚽ This marks our third advertisement for the Bundesliga in #Japan, and we believe it's our best work yet! 🚀 It was a pleasure collaborating with the Bundesliga team, the freestyle artists, and we eagerly anticipate more exciting projects together in the future. 🇯🇵🇩🇪 #DigitalMarketing #FootballMarketing #SportsMarketing #FootballBusiness #SportsBusiness

Everything you need to know in #SportsBiz today:   1. LIV Golf and DP World Tour exploring possible merger separate to PGA Tour, says Bloomberg 2. Amnesty describes Fifa bid report for Saudi 2034 World Cup 'an astonishing whitewash' as kingdom receives record score 3. Liga MX clubs set to vote on Apollo and NFL investment proposal, according to Sportico 4. Marc Lasry withdraws bid for NWSL's North Carolina Courage citing league's private equity rules 5. Sky secures biggest Bundesliga TV package but loses 'Konferenz' rights to DAZN, reports Sport Bild 6. Qatar Investment Authority acquires substantial minority stake in future Audi F1 team 7. FanDuel named official betting partner of PWHL with live streaming of up to 90 games via sportsbook app 8. WSL Championship matches to be streamed for free on YouTube next season, reports The Guardian 9. Cowboys v Giants Thanksgiving game becomes most-watched NFL game this season as Fox averages 38.5m viewers 10. U-Next becomes exclusive Japanese distributor for ATP Tour tournaments in five-year deal 12. Paris FC takeover confirmed by Arnault family with Red Bull acquiring 11% minority stake 13. Formula E ranked most sustainable sports property for third consecutive year 14. NHL renews IMG partnership for management of league's international social media 15. Six Nations Rugby rebranded as 'Men's Six Nations' but new logo mocked by fans 16. Puma's Jamaican Athletics sponsorship renewal confirmed 17. Swisscom named telecom partner for Uefa Women's Euro 2025   Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dPrASgtA

Everything you need to know in #SportsBiz today: 1. Seb Coe, David Lappartient and Kirsty Coventry among seven candidates to be next IOC president 2. Davis Cup finals could move from Spain to China in 2026, according to The Times 3. PIF-owned SURJ Sports Investment in contention for EuroLeague minority stake, per the Financial Times 4. Liberty Media’s MotoGP takeover requires scrutiny, says Formula E chairman Alejandro Agag 5. NBCUniversal’s Paralympics coverage racks up record 15.4m total viewers, with average TAD up 31% on Tokyo 2020 6. England & Wales Cricket Board (ECB) names Cognizant as official digital technology and IT consulting partner 7. FIA World Rallycross Championship moves Portuguese event to Lousada from 2025 8. adidas to continue as official match ball supplier of Uefa Champions League until 2027 9. Air Force a serious target to be added to the AAC, reports ESPN 10. MLB players' union sues DraftKings and FanDuel over allegedly using names and likenesses of players without permission 11. US lawmakers introduce bill to put federal regulations on sports betting operators 12. EverPass Media inks commercial distribution partnership with Amazon Prime Video for Thursday Night Football 13. Birmingham City FC score Delta Air Lines partnership Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

🇩🇪 ⚽ "𝘖𝘶𝘳 𝘨𝘳𝘦𝘢𝘵𝘦𝘴𝘵 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘢𝘴 𝘢 𝘤𝘭𝘶𝘣 𝘢𝘯𝘥, 𝘢𝘣𝘰𝘷𝘦 𝘢𝘭𝘭, 𝘢𝘴 𝘵𝘩𝘦 𝘉𝘶𝘯𝘥𝘦𝘴𝘭𝘪𝘨𝘢, 𝘴𝘵𝘪𝘭𝘭 𝘭𝘪𝘦𝘴 𝘪𝘯 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨—𝘢𝘯𝘥 𝘵𝘩𝘦𝘳𝘦’𝘴 𝘳𝘰𝘰𝘮 𝘧𝘰𝘳 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘮𝘦𝘯𝘵. 𝘈𝘭𝘭 𝘉𝘶𝘯𝘥𝘦𝘴𝘭𝘪𝘨𝘢 𝘤𝘭𝘶𝘣𝘴 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘥𝘰 𝘮𝘰𝘳𝘦 𝘵𝘰 𝘣𝘦 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘻𝘦𝘥 𝘣𝘦𝘺𝘰𝘯𝘥 𝘎𝘦𝘳𝘮𝘢𝘯𝘺." - 𝗝𝗮𝗻-𝗖𝗵𝗿𝗶𝘀𝘁𝗶𝗮𝗻 𝗗𝗿𝗲𝗲𝘀𝗲𝗻, 𝗖𝗘𝗢 𝗼𝗳 𝗙𝗖 𝗕𝗮𝘆𝗲𝗿𝗻 FC Bayern München continues to set the standard, surpassing €1 billion in revenue for the 2023/24 season, marking a record financial year. But the club’s leadership knows that global recognition and international marketing hold even greater potential for growth—not just for Bayern but for all Bundesliga clubs. 📖 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲: "FC Bayern Surpasses €1 Billion in Revenue for 2023/24, Marking a Record Financial Year" on Football Business Journal. 👉 https://lnkd.in/diaPeq4v 👈 Let’s discuss: How can Bundesliga clubs take their global marketing strategies to the next level? 🌍⚽ #FootballBusiness #Bundesliga #FCBayern #SportsMarketing #FootballEconomics