Leaders in Sport’s Post

Paul, Weiss alumnus Frank Lamicella discusses how he got into the sports and entertainment industry and his advice for those looking to do the same. https://lnkd.in/eJd6nU9J #sportslaw #entertainmentlaw

Top Posts of 2023 #2 - (5/10/23) Many have asked, "How Frisco won the landing spot for the PGA of America Headquarters?" D Magazine featured a behind-the-scenes story of how North Texas is evolving into one of the biggest sports and entertainment districts in the nation and the three gentlemen involved in helping to do so. Head to the link below to read the full article. https://lnkd.in/e-WGnSfx

ICYMI: [Member Feature] Learn how the Seattle Sports Commission positions Seattle as a world-class sports destination, and how you can provide input on the road map for successful sports events that will influence our region for decades to come: https://bit.ly/3TGESj8

Per John Dick's 6/15 What We're Seeing: "In our 3 Things to Know this week, we found that nearly half of sports fans would be more likely to watch games on TV if they could do it via Netflix or another similar service (versus cable/satellite). It jumps to 57% among Gen Z." Read the WWS here: https://lnkd.in/ekpjNvX7 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

Focusing on long-term commercial gains 💪 Sponsorship case study: English football club Hampton & Richmond FC have made a unique commitment to partner with Movember... for $0. The partnership includes: 1) Front of jersey placement 2) Support with fundraising initiatives 3) Delivering initiatives to help young people and parents talk about mental health through football environments Why would they give up their prime real-estate (front of jersey) to Movember for free, instead of a high-paying commercial sponsor? Principal owner and ex-strategy director of Liverpool FC, Stefano Petruzzo FRGS is focused on: 1) Values & culture: Building a values-orientated club with a strong culture 2) Differentiation: A brand that is unique and positively perceived 3) Commercial: A brand that is appealing to partner with (based on the above) Sponsorships always involves a value exchange... Although Movember aren't providing a direct financial benefit, the association delivers goodwill and a transfer in brand equity, which improves Hampton & Richmond FC's appeal and likelihood of obtaining future sponsorships and achieving broader commercial outcomes. Hampton & Richmond FC aren't alone - there are several examples of clubs in Australia and across the globe who've chosen to sacrifice short term $ (e.g. from wagerers) to ensure brand value alignment. #sportsmarketing #sportsbusiness p.s. Great read Andy Marston 👍

In the evolving landscape of brand influence on Gen Z, the quest for authenticity stands as a guiding principle. The desire for intimate, behind-the-scenes glimpses into the lives of athletes has become a defining feature of this generation's engagement with sports culture. To capture the attention and loyalty of Gen Z, brands must spotlight authentic stories and moments that resonate with their values and aspirations. Collaborating with athletes who embody authenticity and showcasing their personal journeys can forge deep connections with the upcoming generation of sports enthusiasts. Unfortunately, some brands overlook the potential to dive beneath the surface of athletes' experiences, missing valuable opportunities to authentically connect with both the talent and the passionate fanbase. This oversight inadvertently reinforces the perception that brands seek community without a genuine understanding of its culture. At EssenceMediacom UK we understand to genuinely resonate with Gen Z, brands must exhibit a sincere interest in the cultures they aim to engage with, inviting fans to the table as cherished participants rather than mere sources of currency. Credit to founder Dean George GAUCHOWORLD for his recent interview with Arsenal's Reiss Nelson who last year self-funded a football pitch where he grew up in South London. Quote: “I want the kids to know that the pitch they will be playing on was built by someone just like them" #sportsmarketing #sportscontent #football #arsenal #google #googlepixel8 #essencemediacom

"Investing in Modern Sports Collectibles" is coming up soon with Chris Gilmore. This is part 2 of the Investing in Sports Collectibles episode. It should be available for download by the end of March. 🏀 🏈 🎾 🎳 ⚾ ⚽

The new South African Minister of Sport, Arts and Culture, Gayton McKenzie, has announced that the government will no longer fund "super fans" - extremely enthusiastic and dedicated fans who attend multiple sporting events and promote their love for sports on social media. The decision has sparked a heated debate online, with some people rejoicing and others upset. Super fans, like Mama Joy Chauke and Botha Msila, are seen as brand ambassadors for South Africa, but others argue that the money spent on their trips could be better used to support struggling athletes and artists. The minister's decision aims to promote transparency and accountability in the use of public funds. Main Points The government will no longer fund super fans, extremely enthusiastic and dedicated fans of South African sports. The decision has sparked a heated debate online, with some people supporting and others opposing the move. Super fans like Mama Joy Chauke and Botha Msila are seen as brand ambassadors for South Africa, but others argue that the money spent on their trips could be better used to support struggling athletes and artists. The minister's decision aims to promote transparency and accountability in the use of public funds. Alternative solutions, such as private sponsorship and funding mechanisms, could be explored to support super fans.

Come see Midstream Lighting in Orlando and learn about the Symmetry series sports luminaire - restoring balance to the sports lighting universe!

What a line up! 🤩 Check out the link below for more information!