Le Truc’s Post

What’s it all about when it comes to building brands in this decade? Talk the talk and walk the talk—don’t make promises you won’t keep. Instead, create promises that begin with product development and dare to create bold (products, campaigns, content). Take a look at this! Patagonia offers a great example of a smart and hip marketing approach, encouraging us to be more mindful consumers. For your next product development let’s start with a question I loved within this documentary: “tell me how about you know your shi** doesn’t really stink?”

On today's episode of Bizarre Film Marketing: The Dune 2 popcorn bucket. You've probably seen memes about this aberration. Unique popcorn buckets aren't new, but this one certainly goes well beyond that. The bucket has even made it's way to national television, with late-show host Jimmy Kimmel offering popcorn to the stellar cast of Dune 2. Josh Brolin's reaction is what we're all thinking: "I'm not gonna stick my hand in there, like, I'm good. I'll starve." However, here we are, talking, posting, joking about it. Positive or negative, the discourse generated by the bucket keeps the upcoming blockbuster top-of-mind for internet users. So what do you think? Was the Dune 2 popcorn bucket a genius display of marketing strategy, or is it harming the movie's brand, especially as it tries to position itself as a serious and dramatic cinematic masterpiece? "There's no such thing as bad publicity", right?

Product placement is hardly a new development. One of the earliest examples of the marketing technique came in The Garage, a 1920 film starring Roscoe “Fatty” Arbuckle, Buster Keaton, and Molly Malone, which prominently featured the logo of Red Crown Gasoline. Today, enter creator marketing. One huge advantage it has in the product placement area over media like movies and television is speed: The time it takes for a creator to make their content go live on social platforms is a fraction of the time it takes to produce a movie or TV show. Read our latest blog here: https://lnkd.in/edsPVenU #creatormarketing #influencermarketing #productplacement #brands

Watching Longlegs is essential for forming your own opinion, but one notable aspect for me was NEON's subtlety in their branding. Despite being a relatively new independent subsidiary, they chose not to include their logo in the opening or closing credits. This shows confidence in their product and trust that the audience would recognize a NEON film without overt branding. This approach offers a lesson in the quality versus quantity debate. By focusing on creating something excellent, NEON has embedded itself in the minds of the audience without needing to shout their identity. Their recent marketing campaign, which cleverly suggested Longlegs was a horror film, is a testament to their strategy. They successfully piqued interest without relying on overt promotion, a contrast to the often excessive exposure seen in other markets. This demonstrates how subtlety and quality can leave a lasting impact without the need for constant self-promotion. P.S : Nicholas Cage definitely steals the show 🤌🏼 #neon #filmmarketing #marketing #credits #longlegs

🔊 GOD SAVE THE CULTURE 🎭 Experimenting with this space to recap the media, marketing and memorable moments that caught my eye last week across this thing we call “arts and culture,” from the monumental to the mediocre. -- 🎬 ‘THE FALL GUY’: A SLOW-BURN STUNT? 💥 The weekend box office stats are in – that time when artistic merit and entertainment value go out the window in favor of Hollywood number-crunching – and the headlines aren’t looking great for ‘The Fall Guy,’ Ryan Gosling and Emily Blunt’s action romcom that many were heralding as the kickoff of summer movie season. The film tallied below expectations with a $28.5M opening, despite a budget of $130-150M. 🎯 GOOD MARKETING? Time will tell. While Gosling’s Ken-ergetic press rounds and the movie’s stunt-filled red carpet antics weren’t enough to get people flocking to theaters this past weekend, the film’s solid reviews, genuine romantic chemistry and throwback action-movie charm could drive some serious word-of-mouth attraction for the longer haul. (And don’t forget streaming potential: This year’s underperforming ‘Argylle,’ another lightweight actioner, recently found a whole new audience on AppleTV.) 🤔 GOOD FOR THE CULTURE? Yes! While it may look like a movie you’ve seen 1,000 times, ‘The Fall Guy’ is entirely and uniquely  built as a love letter to the Hollywood stunt community, with Gosling playing a stuntman-turned-leading man, and former stunt guru David Leitch taking up directing duties. The industry has been griping for years that stuntpeople just can’t get no respect, even opining that they should have their own Oscar category. ‘The Fall Guy’ quite literally makes them the main character. #culture #marketing #media #PR #film #thefallguy

Five years after their Fox Film acquisition, Disney’s marketing delivered a winning, multifaceted campaign- just when it was most needed for them and the industry Press focus on the film’s US box office meeting tracking expectations misses bigger themes and sub plots of this launch 1. Equaling past is accomplishment today- This Apes iteration is actually a standalone movie without stars or true connection to last three films. Moreover, it’s not merely an action film but also a thoughtful meditation on topics like history, legacy and generational responsibility With these traits the marketing machine had to be ultra effective to hit past BO thresholds 2.Long term prospects- Strong international numbers and the broadness of the turnout as well as great reviews and future arc story set up promise profitability on this installment and more films to come 3.Disney’s marketing machine in all its glory- Disney’s media pub and creative teams showed that future Fox IP Marvel and Alien films are in good hands. We at EDO saw strong performance on months long sports campaigns, high engagement on review spots especially closing week :15’s and great use of owned cable networks, this coupled with publicity stunts like Apes on horseback made for a strategic breakthrough launch

When you take a step back and see your vision is finally a reality!! When creating Pink Panda Productions I always had the vision of getting creatives together to make something super special for businesses 🙌 Last week I got to see that in action 📹 Looking forward to sharing more about this awesome project 🚀🐼 #DigitalMarketing #ContentCreator #BusinessDevelopment

Kerwin Frost and his McNugget Buddies revival is just the latest example of McDonald's Famous Orders creative platform in action. Since its debut in 2020 we've had several campaigns come from the platform including the Travis Scott meal and Grimace shake. The formula usually goes something like this. Take a cultural figure; celebrity, creator, mascot. Ask them what their favourite order is. Package that order up in a way that feels fresh, usually adding some kind of hype element. In the case of Kerwin Frost that comes in the form of the the collectible McNugget Buddies. The Scriptwriter - The Collaborative Chameleon - The People's Playdoh. The campaign leans into tons of tactics we highlighted in Entertain or Die - our 51-page report on how to build brands that steal share of voice. The report comes out in January. Follow Dan Salkey 🇺🇦 to get more insights before it's released. #marketing #advertising #creativity

Film has such a beautiful ability to connect with and impact people. Why else do we see friends dress up as their favorite movie characters or see families watch the same holiday movies every year? You see, connection is key. So why not apply this concept to your brand’s video marketing? By creating a film or video that is rooted in your brand’s reason of existence, you create an opportunity to deepen the connection with your audience. #filmmaking #commercialfilm #advertising

Two Truths and a Lie! Back by popular demand, which of the following is the lie? 1.) We're posting this to tag Echo and hope that they hire us 2.) The chain snapped right after filming. Part of it flew at the camera and cracked our lens 3.) This was a hazard tree that needed to be taken down before we could safely film up close Let us know in the comments! #echo #echochainsaws #videoproductioncompany #videoproduction #arboristvideo #marketing #marketingvideo #twotruthsandalie