Le Truc’s Post

Thought for today; you're never too experienced to take notes 🗒 There are a lot of events focusing on discussing women's sport nowadays, but it's not often that you get such a rounded view from such influential people. Yesterday was one of those days, though. And I'm so glad I took notes. 💡 Among the other brilliant panellists, Hannah Brown from DAZN blew me away with her ambition, knowledge and straight-up pragmatism about how women's football needs to lean on its "unique set of investable assets in a modern entertainment landscape" - inc. match day experience, social content, marketing - and lose the 'broadcast it and they'll come' attitude if we want the whole thing to grow. 💡 Thayer Lavielle from The Collective at Wasserman told it like it is about women's sport audiences, reminding us that they drive "community, the product, the economy, healthcare.." and that purpose and a collective good is more important than the individual. Thayer also shares my view that rights holders should "just make some merch!" - let new audiences participate in any which way they choose, and wear their teams' badges with pride. Participation can take so many forms. 💡 Julia Wall-Clarke threw out some brilliant insight into sport formats; the challenge and opportunity of creating new ones, and some ways the could bring women's and men's sport closer in the future..and it might not always be in the way we think. Finally, I was left (as I always am) thinking about the niggling question of how it's fair that female athletes carry both the responsibility to be brilliant in their field, but also to grow their sport and its profile for everyone else, even if it doesn't come naturally to them. A challenge for women that pervades many other areas of society. 📣 To all in attendance; if you all do one thing to move women's sport on within your own sphere off the back of this, it'll have been an afternoon well spent. 📣 Thanks to Katie Smith, Lucy Webster & the Squire Patton Boggs team for a great event, and to all the other panellists & moderators (Kelly Simmons OBE, Tammy Parlour MBE, Rachel Knight, Nick Greenslade, Mike Llewellyn, Holly Jayne Wood, Thomas B., Sarah Wilkinson & Sarah Butler) for sharing their brains with us.

When I arrived at my desk this morning I realised I hadn't remembered International Women's Day. I scrambled to see what could be done about that - surely a publication like mine should have been on top of this, and asked for a couple of relevant blogs, opinion pieces, talking points... In fact, all I had to do was look in my diary and my inbox. I'd already scheduled a piece by Helen Hanson, HEL's for publishing today. As an agency Hel's is 28 years old now, and those year's have seen her and business partner Kim make the agency one of the reliable success stories in FMBE, winning gold for the Team category at our #FMBEawards for StoryTrails this year. Second, I found a piece delivered with immediacy to my inbox... Yesterday I had a catch up call with Victoria Phillips, the commercial lead for retail agencies Retail Marketing Group (RMG) and Storey. The suggested thought piece was a spin off of our chat, and I offered a deadline in April. And there it was this morning, already done. It discusses sustainability and the link to staff wellbeing. The #FMBE industry has never been short of female leadership or inspiration. In all the 20 years of our awards we have had a 50:50 split attendance of men to women, and those first few years have high percentages of female led agency winners and award recipients. Nevertheless, our industry was still growing away from the concepts of promogirls and salesmen. My oversight this morning was perhaps a sign of complacency. Battles for equality are never a done thing, and I'm sure our industry can and will do more to further banish sexism and discrimination. But I am grateful that I didn't have to commission something specific to mark #iwd2024, and instead I can simply allow these two thought provoking blogs to do the talking. #fieldmarketing #brandexperience #retailmarketing #retailexperience #brandambassadors #fieldsales #brandevents https://lnkd.in/eEGyVC2w

In 2023, Women's Sports Experienced a Turning Point: Major Broadcast Deals, Iconic Players, and Unprecedented Viewership Reshaped the Sporting World. Projections by Deloitte suggest that elite women's sports revenue could soar past $1 billion this year, marking a remarkable 300% surge from 2021. CNBC Engages Top Female Executives in Sports to Discuss Equality, Memorable Moments, Media Representation, and Name, Image, and Likeness Regulations.  www.evolvepublication.com #WomensSports #SportsIndustry #EqualityInSports #BroadcastDeals #AthleteRevenue #MediaRepresentation #NILRegulations #SportsManagement #EvolvePublication #BusinessInsights #BusinessPublication

It’s WoW* Tuesday again! 🌟 This week, I’m featuring a powerhouse from the world of #communications who has been a huge inspiration to me over the years - Mercedes Erra. She needs no introduction, but just in case: Mercedes Erra is the Co-Founder of BETC, Executive President of Havas Worldwide and Managing Director of Havas. Remember that viral Evian ad from 2009 featuring roller skating babies? The one that was viewed over 230 million times and made it into the Guinness World Records as the most viral ad of all time? Mercedes was the woman behind it all - and she spent a year convincing the client to go with her idea. With over 40 years of experience in the advertising industry, Mercedes is an expert in strategic communications. She is the brains behind some of France’s most recognizable brands (Air France, Danone and Evian, to name a few). BETC - the agency she co-founded in 1995 - has grown to be the largest in Europe. What’s more? Mercedes proudly declares herself as a feminist and an advocate for women’s leadership. She graciously answered my call to support the RêveUp Mentorship Program and lift up young women in comms, inviting us to visit BETC FULLSIX just last week. In the past, she co-founded the Women’s Forum for the Economy & Society and has been actively involved in non-profit associations promoting diversity and equal opportunity. BETC was even one of the first companies in France to be given the “Label Egalité” in 2005. Want to know more about Mercedes? Give her a follow on LinkedIn! — On Tuesdays, I share the story of one remarkable woman entrepreneur. I may have a limited reach, but I know my community can amplify this message. Do you know of a #womanownedbusiness that deserves recognition? Tag them in the comments below! Let's come together as a community to celebrate and uplift these remarkable women. *WoW = Women-owned workplaces #WomenEntrepreneurs #ShapingTheFuture #WomenInBusiness #WoWTuesdays

Is your brand keeping pace with cultural shifts? In our rapidly changing world, authentic female representation in advertising is no longer optional—it's crucial for success. Join us to discover how pushing boundaries fosters strong connections and unlocks sustainable brand growth. We'll examine strategies for impactful and genuine advertising, equipping your organization to shape the future of female representation in an evolving world. Olya Dyachuk Quentin Delobelle Julie Regis Goitschel Christine Guilfoyle Lindsay Franke Pedr Howard Arnaud Debia Arnaud Care Katell Le Coueffic Rachel Rodgers Shaun Dix #ipsos #rtlbeach #cannes2024

It’s a great time to be a woman in sports. From record-breaking attendance to trailblazing athletes, the momentum is undeniable, and brands are jumping on board. However, the journey remains challenging, and authenticity must be at the core of our efforts.   'Breaking Barriers: Empowering Inclusivity in Sports Marketing' at the 2024 Cannes Lions International Festival of Creativity, hosted at Interpublic Group (IPG)’s Common Ground, brought together some of the most influential voices to discuss the importance of representation, storytelling, and media in championing women's sports. We were honored to be part of this critical conversation, discussing how to foster a culture of inclusivity, the power of resilience and determination, and the role of sisterhood. The stories shared were both inspiring and emotional.   The talk was a powerful reminder that inclusivity and representation in sports marketing are not just nice-to-haves but are essential for the growth and sustainability of women's sports. Let's continue to push forward, challenge the status quo, and create a world where every woman in sports can thrive. As Flau’jae Johnson reminded us, 'There's enough food at the table for everybody to eat,' urging us to lift each other up and celebrate all achievements.   Watch Bonnie Ott - Smith, SVP and Head of Vivi, our culture marketing practice, joined by moderator Rebecca K. Roussell, M.S. from our sister agency Current Global, alongside basketball superstar, rapper, and entrepreneur Flau’jae Johnson, sports media icon Taylor Rooks, and Mastercard’s marketing dynamo Beatrice Cornacchia as they discuss this important topic.   #JackMorton #TeamVivi #ViviByJackMorton #CannesLions #BrandExperience #SponsorshipMarketing #ExperienceBetter #CannesLions2024 #IPGCannes2024 #WomenInSports #Empowerment #Inclusivity #SportsMarketing

It might seem like an unlikely pairing... E.L.F. BEAUTY and their "Change the Board Game" initiative to raise awareness around board diversity. Bottom line... board diversity is not only the right thing to do, it also drives profitability. E.l.f. Beauty chairman and CEO, Tarang Amin, said in a statement that he believes the company’s unique board of directors has helped it report 20 consecutive quarters of net-sales growth, and 1,500% stock growth in the past five years. Their goal? Get other companies to follow suit and double the rate of women and diverse candidates being added to U.S. corporate boards by 2027. With Billie Jean King literally serving up stats, this clever campaign is no doubt reaching a varied audience – folks who may have never thought about the diversity on boards. And that’s the point. From a marketing perspective, E.l.f. is knocking it out of the park. A quick check of their socials and their latest board post on Instagram has close to 1,000 comments and almost all are excitedly encouraging. Can E.l.f. mobilize other companies? Hard to say. Are consumers proud of E.l.f. taking the lead on this initiative? It appears so. This might just be the right mix of marketing and social impact that can make a difference. What do you think of E.l.f.’s campaign? https://lnkd.in/e-9wBgHN #Marketing #Ads #SocialImpact

It’s a sad day in Sweden from a diversity point of view since we are losing another female stock listed CEO. Helena Helmersson gives her resegnation from H&M. Partly due to personal reasons, wich is nothing new when it comes to female leavers. Research shows that women tend to be judged harder and less supported in rough times. How can we break this trend?📉 Some suggestions: 🫶🏻 As an organisation work on your unconscious bieses and to find the reason for acting the way you do. 🫶🏻 Have the currage to choose women. 🫶🏻 Have the currage to invest in women. 🫶🏻 Have the currage to support women in equal ways. #diversity #equality

Calling all female founders and entrepreneurs! 📣   Are you ready to drive your business growth through the power of personal branding? 📈   Over the last 23 years of my marketing career, I’ve successfully marketed many businesses, but I still struggle to market myself!    In today's digital age, establishing a strong personal brand is key to connecting with your audience, building credibility and driving success.    That’s why I’m making it one of my New Year goals to invest in my personal brand. I have signed up for the Female Founders Rise Personal Branding and LinkedIn January Challenge. Their goal is for 300 female founders and business owners to join the 30-day challenge. To sign up you'll need to apply to join the Female Founders Rise community via their LinkedIn profile.   Hopefully, I’ll see you there! #personalbrand #personalbranding

If anyone was in any doubt of Wrexham AFC's international appeal, they just signed their first regional partner. I'm talking about the women's team, of course 👇. 📹 It's now a familiar format. A new Wrexham sponsor is announced to the world in a humorous video featuring Ryan Reynolds and Rob McElhenney. 🇺🇸 But what is different this time is that the new partner, Ally, only operates within the US. 🏦 The US's largest all-digital bank is sponsoring the 2024 Wrex Coast Tour, helping to bring the women's team to the U.S. for the first time as part of their ambition "to make women’s sports unmissable." 👀 They are also keen to "increase the club's visibility on a global stage, accelerating its ambitions to become known as a top club worldwide." ⚽ As a side note in the press release, they will also sponsor the men's team tour to the US. 🤔 Is there a better example of the growth in the appeal of women's sports, the value of sports documentaries, and how to use owner/stakeholder platforms to grow the business at the moment? 👉 Share examples of others doing a good job in the comments. I'm keen to learn about who else is doing great work in this space. 📺 Watch the announcement video here: https://lnkd.in/gR-kGA3y #sponsorship #sportsbiz #sportsmarketing #StriveSays ---------------------- 💥 My name is Malph. 🆘 Helping brands to use sponsorship to deliver marketing objectives. 🤝 Supporting rights holders to build valuable partnerships. Like this post? Want to see more? Ring the 🔔 on my Profile. 🔎 Follow me for insights on the sponsorship and sports industry, and how outside learnings and theories can be applied. 🔝 Connect with me (please add an intro/reason).