In 1996, Brown-Forman introduced the world to Woodford Reserve. Today, the brand is the #1 super-premium American whiskey brand in the world by volume and value, based on IWSR 2023. It was my honor to participate in the dedication of The Pepper House at Woodford Reserve last week. This restored building will be home to the brand’s Personal Selection barrel program and includes a library named in honor of Master Distiller Emeritus Chris Morris. Chris is a member of the Kentucky Bourbon Hall of Fame and has devoted five decades to Brown-Forman, including 20 years serving as Master Distiller for Woodford Reserve. On behalf of Brown-Forman and the 154-year legacy that is our company, we are deeply grateful to Chris for his leadership and brand stewardship. After all, there is #NothingBetterInTheMarket.
Congratulations Chris and team B-F! Such an awesome brand, that I had the privilege of working with for a number of years at B-F. Chris - your knowledge and passion for the brand shone through every time you were in the UK engaging customers, consumers & bartenders… and of course, at the beautiful Woodford Reserve Distillery! I’m still a huge brand fan and drinker! Cheers 🥃 !
Proud to be part of the legacy during my time stewarding the Woodford Brand, and I will forever be grateful to have learned so much from Chris Morris. He's a gentleman, a professional, and master, in every definition. Truly an honor.
Congratulations
Huge congrats - what a wonderful brand & liquid this is 🥃
Inspiring! I loved the days I spent working for bf australia really miss selling and merchandising great brands
Well done Chris ! Congratulations on sharing your passion for Woodford Reserve and Bourbon for many years . I can’t think of a better ambassador and master distiller than you !
Congratulations Chris ! Woodford Reserve is #1 in the World thanks to your creativity and passion for excellence
What a wonderful way to continue to build upon Chris’ and Woodford’s legacy. Congratulations
Whiskey Operations Professional starting in 1975
1dCongratulations. Gosh, I remember the start of Woodford Reserve and it has exceeded my expectations. What a fun journey to watch!