Carlo Colpo, our Marketing Communication Director and Brand Home Director, tells us about the strategic vision behind Lavazza's new campaign #PleasureMakesUsHuman, exploring how technology, Italian heritage, and human connection blend together. Watch the interview:
Lavazza is a brand that I have been drinking for a while. It is interesting to drink this and then compare to other brands but to find that so far this is our brand of coffee. I only currently buy whole bean coffee because we use it in different ways. As far as this campaign, I love it and every time I have watched it, I laugh.
Love your vision!
This is one of many reasons why I love the Lavazza brand!!!! Amazing!!!
Very informative
Sempre elegantissimo bravo Carlo Colpo
Once again, Lavazza impresses with their outstanding marketing. Congratulations!
Ben fatto!
Bellissimo!!!
Bravo Carlo! 💪
Siamo lieti di avere #Lavazza tra le nostre proposte beverage non solo perché è sinonimo di qualità e bontà, ma è anche portavoce di tradizione e innovazione italiana. Così la #pausa è emozione e piacere e noi de #LAFUTURA possiamo augurare ai nostri clienti #haveanicebreak certi di non deluderli mai!