Lauren Frericks’ Post

There’s a lot going on in 2024: The Summer #Olympics are on deck, followed by a presidential #election that will take us right into a shortened holiday season. These big events that happen once every four years affect how #consumers spend their money. And if #marketers are smart, they'll use these changes to their advantage. Check out this research report I worked on- we examined Epsilon's proprietary transactional data sets to explore how spend shifted around these milestone events in the past, and how it could shape this year’s consumer habits. Download the trends report to further explore: 📈 How the consumer market has changed in the last four years 💰 What spend looked like the last time the key event occurred 🛍️ Why these events may have impacted purchasing behavior 📲 How to make data-driven decisions around your marketing throughout 2024

There’s a lot going on in 2024: The Summer #Olympics are on deck, followed by a presidential #election that will take us right into a shortened holiday season. These big events that happen once every four years affect how #consumers spend their money. And if #marketers are smart, they'll use these changes to their advantage. In this report, we examined Epsilon's proprietary transactional data sets to explore how spend shifted around these milestone events in the past, and how it could shape this year’s consumer habits. Download the trends report to further explore: 📈 How the consumer market has changed in the last four years 💰 What spend looked like the last time the key event occurred 🛍️ Why these events may have impacted purchasing behavior 📲 How to make data-driven decisions around your marketing throughout 2024

There’s a lot going on in 2024: The Summer #Olympics are on deck, followed by a presidential #election that will take us right into a shortened holiday season. These big events that happen once every four years affect how #consumers spend their money. And if #marketers are smart, they'll use these changes to their advantage. In this report, we examined Epsilon's proprietary transactional data sets to explore how spend shifted around these milestone events in the past, and how it could shape this year’s consumer habits. Download the trends report to further explore: 📈 How the consumer market has changed in the last four years 💰 What spend looked like the last time the key event occurred 🛍️ Why these events may have impacted purchasing behavior 📲 How to make data-driven decisions around your marketing throughout 2024

There’s a lot going on in 2024: The Summer #Olympics are on deck, followed by a presidential #election that will take us right into a shortened holiday season. These big events that happen once every four years affect how #consumers spend their money. And if #marketers are smart, they'll use these changes to their advantage. In this report, we examined Epsilon's proprietary transactional data sets to explore how spend shifted around these milestone events in the past, and how it could shape this year’s consumer habits. Download the trends report to further explore: 📈 How the consumer market has changed in the last four years 💰 What spend looked like the last time the key event occurred 🛍️ Why these events may have impacted purchasing behavior 📲 How to make data-driven decisions around your marketing throughout 2024

2024 is packed with major events: the Summer Olympics, a presidential election, and a condensed holiday season. These big events influence consumer spending habits.   Download Epsilon’s report and discover how consumers spent before, during, and after pivotal events to shape marketing strategies for 2024.   Get the report here: https://lnkd.in/ePv5KaeM _ #PublicisCommerce #marketing #datatrends

𝗨𝗻𝗹𝗲𝗮𝘀𝗵 𝗬𝗼𝘂𝗿 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲: 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘁𝗼 𝗢𝘂𝘁𝘀𝗵𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗥𝗶𝘃𝗮𝗹𝘀 In today's cutthroat market, 𝗶𝗴𝗻𝗼𝗿𝗮𝗻𝗰𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗶𝘀 𝗮 𝗿𝗲𝗰𝗶𝗽𝗲 𝗳𝗼𝗿 𝗱𝗶𝘀𝗮𝘀𝘁𝗲𝗿. At OMCARR, we turn competitor intel into 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 that empower businesses of all sizes to 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲 𝘁𝗵𝗲𝗶𝗿 𝘀𝗽𝗮𝗰𝗲. Our team of marketing veterans utilises cutting-edge methodologies to provide clear, 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, not just data overload. We offer a 𝗵𝗼𝗹𝗶𝘀𝘁𝗶𝗰 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 analysing everything digital marketing related from website hits, search trends, social media buzz and much more. 𝗙𝗼𝗿𝗴𝗲𝘁 𝗼𝗻𝗲-𝘀𝗶𝘇𝗲-𝗳𝗶𝘁𝘀-𝗮𝗹𝗹. We 𝗱𝗲𝗲𝗽 𝗱𝗶𝘃𝗲 into your industry and craft 𝗯𝗲𝘀𝗽𝗼𝗸𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 that keep you 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝘀𝘁𝗲𝗽𝘀 𝗮𝗵𝗲𝗮𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻. Actionable insights lead to tangible results, not just reports gathering dust. We value your 𝘁𝗿𝘂𝘀𝘁. We use data that's either purchasable or freely available. We adhere strictly to client confidentiality and data privacy regulations, ensuring complete confidence. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝗰𝗮𝘁𝗰𝗵-𝘂𝗽 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗮𝗰𝗸? 𝗟𝗲𝘁 𝗢𝗠𝗖𝗔𝗥𝗥 𝗯𝗲 𝘆𝗼𝘂𝗿 𝘀𝗲𝗰𝗿𝗲𝘁 𝘄𝗲𝗮𝗽𝗼𝗻. 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀 𝘁𝗼𝗱𝗮𝘆 𝗳𝗼𝗿 𝗮 𝗳𝗿𝗲𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻! #competitoranalysis #competitiveintelligence #competitorresearch #competitiveadvantage #competitiveanalysis #digitalmarketing #digitalanalytics

The top five marketing trends for 2024 and why you need to be implementing them - Co-founder and CEO of Go Live Data Adam Herbert reveals his predictions for the marketing trends we will see in 2024 and how companies can utilise them to optimise their strategy https://lnkd.in/e2Dv_aQf

The top five marketing trends for 2024 and why you need to be implementing them - Co-founder and CEO of Go Live Data Adam Herbert reveals his predictions for the marketing trends we will see in 2024 and how companies can utilise them to optimise their strategy https://lnkd.in/e2Dv_aQf

The Top Marketing Trends of 2024 & How They've Changed Since 2023 [Data from 1400+ Global Marketers] https://lnkd.in/gkDStVh #ZoomYourTraffic #ZoomYourBusiness

In today’s digital landscape, where consumers are constantly bombarded with marketing messages, building and maintaining strong relationships between consumers and brands is more crucial than ever. One powerful tool that marketers have at their disposal is first-party data 📊. Read more about how to leverage first-party data solutions and enhance consumer-to-brand relationships: https://bit.ly/47cyTaz #thelogitgroup #marketresearch #innovation #firstpartydata #consumertobrand