Laura Maurer’s Post

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Digital Marketing Strategist | Marketing Coach | I help ex-corporate women launch and scale their service-based businesses & to exceed their corporate income in a year.

Networking gives a lot of people the ick. But it's one of those things that will pay off in spades if you make it a priority - even when (arguably especially when) you don't "need" it. And it's been the reason that I've never had to focus on traditional sales in my business. By focusing on building relationships, I've been lucky to have a steady stream of inbound clients and word of mouth referrals. Here are the non-icky networking tips that have worked for me: ✅ Leverage existing relationships - Reach out to past colleagues and contacts and ask to grab coffee or hop on a call to catch up. ✅ Ask people what they need help with - Networking feels way less sleazy when you're genuinely interested in how you can support the person you're talking to. (I can almost guarantee they'll ask how they can support you, too.) ✅ Focus on collaboration - Create win-wins whenever possible, whether it's partnering on a consulting project, co-hosting an event, or seeing how you can mutually refer work to one another on a consistent basis. ✅ And if you're a woman or gender diverse entrepreneur in NYC, join a Weak Ties/Strong Bonds dinner or co-working day! I may be biased, but our events are a lovely, non-awkward way to expand your network in a meaningful and impactful way. What are you top networking tips? 

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Bri Leever

Community Strategist | I help coaches, consultants & entrepreneurs launch profitable & purposeful communities on one centralized platform in 7 weeks.

2mo

The focus on collaboration is huge - so many of my most powerful business strategies today have come from years of relationship and partnership.

Lauren Bercuson

Trademark & Copyright Attorney | Contracts | Legal & Creative | Ensuring You Secure Your Business with Trademark & Intellectual Property Protection

2mo

Every time you post, I am so envious I am not in New York and can't come to one of your events! Leveraging past relationships is huge - but I also love collaborations. Partnering with other professionals/businesses who service similar client bases is a great way to build your network! But relationships come first. Magic always happens when there is a true relationship/friendship behind the collaboration.

Molly Godfrey

LinkedIn Organic Growth Strategist For Women Founders | Feel confident showing up on LinkedIn to get discovered by ideal clients & strategic partners | Generated $500k for clients | Feat. Bloomberg, Today, InStyle

2mo

I love these tips you have definitely re-inforced this for me since meeting last year. Relationship building can equal new business. I’d also say stay top of mind, let the relationships you are nurturing know you’re thinking of them and send helpful tools / resources their way if you find them!

Hayley Donigan

Connecting travel brands to millennials through content • Freelance Content Marketing Strategist and Writer • Travel and Lifestyle

2mo

I can't believe it took me so long to see the value of networking. The barrier definitely was me thinking it was 'icky'—and I was so wrong! As you said, making genuine connections and supporting others in their success gives you returns in abundance. I'm so glad I've discovered it.

Sarah Walsh

Innovative Brand Strategist | Award-Winning Influencer Marketer | Expert in Trend-Driven Marketing | Advocate for Diversity & Inclusion

2mo

This is exactly what I needed! Networking stresses me out, but these non-icky tips are perfect. I'm trying to get better at very clearly asking people how I can help them and making sure they know I'm sincere in my offer.

Melissa Llarena

Bestselling author, Business strategist, Boy mom. Twin mom, Wellness junkie (i.e. my PR/Cuban rice and beans include chia seeds and quinoa), podcaster (250 episodes and counting)

2mo

I tell my clients all the time that #networking feels ick if your intentions are ick! Don't be ick. The right intentions open the right doors. Today I'm handpicking the mom founders that I admire most and who are connected to me already to understand if they can use a second opinion on their origin story or their customer success stories so they can network more effectively....build a quick rapport....and let go of feeling ick. Seriously, imagine if you had the guts to reframe how you feel about building genuine connections where it's no about you at all but about how you can lift the load or make life easier for someone else....what's ick about that? Nada, zilch, nothing. #momfounder

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