Laura West’s Post

Here's a quick read from Forbes to give you a good overview when it comes to the top social media stats end trends of 2023. Very interesting and insightful. Hope you'll enjoy as much as I did! https://lnkd.in/e4qbkuJT

Let’s break down some key social media analytics terms in a fun and easy way! Ready? Let’s dive in! 🎉 Reach: How many unique people saw your post. It’s like counting the number of people who glanced at your billboard on the highway. 👀🚗 Impressions: The total number of times your post was displayed. Think of it as how many times people drove past your billboard. More impressions mean more chances to be seen! 🛣️👀 Interactions: The total number of users that have taken action on your account. If they’re clicking, liking, and commenting, they’re loving your billboard! 💬❤️ Engagement: The total interactions divided by the reach, showing how involved people are with your content. High engagement means your billboard isn’t just being seen; it’s getting people excited! 📈🎊 Understanding these terms will help you see what’s working and what needs a tweak. Know anymore terms that I missed, leave them in the comments. 👇🏾

How did I achieve these Instagram reel results? I encouraged our client to share their feedback on a hot topic in the media related to their industry. My strategy was to use the greenscreen feature using a screengrab of the said hot topic. The data speaks for itself: ▶︎962,400K plays ▶︎9,130 reactions ▶︎192 comments ▶︎2,130 shares ▶︎918 saves ▶︎715 follows ... and these numbers continue to grow. The content was timely and relatable - the perfect ingredients for social media gold. If you're looking for social media results, you can contact Bloom Social at bloomsocialbiz.com.

Ever wonder why some advisors have success on social media and others don't? Here's a major insight: their content hits the mark. In our extensive State of Digital report, we analyzed millions of social media posts. What did we uncover? The winners share common traits: boldness, high contrast, creative offers, and eye-catching artwork. Want to learn more about what works for social media and what doesn't? Download our State of Digital report here 👉 https://hubs.ly/Q02qVF_w0

Threads and Lemon8 and Bluesky, oh my! As social media continues to rapidly evolve, let common sense and key data points be your guide while also being unafraid to innovate. #artificialintelligence #digitalmarketing #marketingtrends #askdirectchoice

Love getting updates from Later about social media tips and tricks as algorithms are always changing. Check out this article about the best times to post:

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One of the hardest parts about social media marketing is tracking and analyzing social media analytics. If you’re a Social Media Manager or Communications Director check out our free analytics guide. The guide outlines analytics from the most used social media platforms including emerging platforms like Threads and Youtube shorts. We not only outline the definition of the metrics, we share the significance and how the metric is calculated. It’s goes deep, ya’ll. We really took our time creating a resource that not only helps you track analytics but assists in helping you SPEAK to the analytics like a social media expert. Get the guide here: https://bit.ly/42jSIMh and let me know what you think.

How do most full-time social media marketers spend their time each week? What do they wish they had more time for? What separates the most effective teams from the rest? We answer these questions (and more) in Sprout’s latest data report.