Launch Export Atlantic Incubator reposted this
We asked Ingrid Deon, the founder and CEO of word-craft, about her recent experience in the Launch Export Atlantic Incubator, a program that builds the export readiness of businesses in Atlantic Canada. It also includes an educational trade mission to the US. Here are a few of Ingrid's takeaways in her own words: ✔️ Never underestimate the power of storytelling People everywhere love a good story. I started each pitch with the story of how I went from a single mom working three jobs while living under the poverty line to the CEO of a social media marketing agency. Stories make us relatable and memorable, which is why they attract people to do business with you. Stories have a unique way of connecting us and making us stand out in a crowded market. ✔️ Get to know the other delegates One of the unexpected highlights of the trade mission was getting to know the other delegates from Atlantic Canada. The bonds we formed were as valuable as the meetings with potential clients. We shared insights about our businesses and supported each other throughout the trip. This created a strong network of fellow entrepreneurs and these relationships continue to be a source of support and inspiration long after the trade mission. Looking to grow your company and expand sales outside of Nova Scotia and Canada but not sure how to begin? The Launch Export Atlantic Incubator is a virtual export readiness program that builds the export capacity of small businesses in Atlantic Canada. 👉 Application deadline is Sept. 6, 2024. 👈 Apply now: https://bit.ly/4g3dhmv #InvestNovaScotia #ClientSuccess #ThinkExport