Utilizing data to enhance brand and marketing strategy | Project Management | Market Analysis | Consumer Insights
Day 8 #linkedinsportschallenge - How are recent trends & developments around diversity in sports ownership reshaping the landscape of sports? We have seen a lot of athletes starting to join ownership groups, both current and previous athletes. A few examples include: Lebron, Serena Williams, Giannis, Magic Johnson, Naomi Osaka, and many others. But one ownership group that will change the sports landscape is Ryan Reynolds and Rob McElhenney. They have put a small Welsh soccer club and turned it into a worldwide phenomenon. I have gotten into the Welcome to Wrexham show on Hulu and it goes through their process and how they started out with a main objective of first helping the town and then winning games. They were able to utilize their global following with different marketing outlets including; social media, commercials, and sponsorships to help grow the Wrexham brand. They were really creative on how they grew the teams brand and which ultimately led to the success on the pitch. Ownership groups are better off having a diverse team, which can bring new and fresh perspectives and can lead to some game-changing initiatives! #linkedinsports #sportsindustry #sportsbusiness #sportsbiz
