Laboratoires Filorga’s Post

🌟 Excited to see Dove's new campaign, "Beauty Never Gets Old" 👏🏾👏🏾-THIS is how you market to the young and OLD by flipping the conversation on #ageism! Is Dove your grandma's beauty bar? Yes, but grandma is fierce and confident and her skin is still glowing! 🌸 The ad is a powerful reminder that beauty isn't confined by age, and that the stories of older women deserve to be celebrated.📸 How can we ensure that more brands follow suit in celebrating diversity and authenticity? 💬 #InclusiveMarketing #BreakingStereotypes #marketing https://lnkd.in/ehp3Tyqw

As we mentioned last week, recent years have seen a rise in #women #reclaiming their #cultural #heritage through #facial #tattoos. So, in last week's poll 📊 , we asked you: To what extent do cultural/regional beauty trends 💄 influence your formulating? Here's how you responded: Significantly 46% Moderately 32% Minimally 22% #pollresults #cosmetictrends #personalizedbeauty Check back tomorrow for our latest poll!

I love this ad. I firmly believe that beauty and style are ageless. Energy, passion for life and curiosity don't whither as you get older - at least they don't have to! Bravo, Dove, for showcasing women who clearly have always been and always will be, true to themselves and real beauties. Also, love this track by Meghan Trainor. Am now dancing into my Saturday with a boost of confidence! #marketing #brandstrategy #authenticitymatters #advertising #brandcampaign

Next new signing of 2024: Welcome, Pierre Fleury!! Pierre, AKA the "Breakup Advocate" creates women empowerment, fashion, and lifestyle content. As an IPV educator, Pierre's content is extremely important as it sheds light on issues and toxic patterns in relationships. If you or your brand want to link up with great content with important messaging, let me know! #influencermarketing #lifestyle #relationships

🌟 Fenty Beauty – Beauty For All 🌟 Let’s just say that Fenty Beauty knows what’s cool even before it was cool. Though these days we see a huge increase in depicting real women with all their unique qualities in beauty campaigns, a few years ago this wasn’t the case. When Rihanna entered the beauty scene in 2017, she made sure to give everyone a good lesson in inclusivity. The Beauty For All ad campaign features women of all colors, shapes, and sizes, promoting a healthy body image and redefining beauty standards. Inclusivity and diversity should be STANDARD in the beauty community. Fenty Beauty set the bar high and proved that embracing everyone's unique beauty not only resonates with consumers but also drives the industry forward. Let’s continue to celebrate and demand representation in all its forms. #FentyBeauty #BeautyForAll #Inclusivity #Diversity #HealthyBodyImage #RepresentationMatters #BeautyIndustry #Rihanna

Navigating Mother's Day: A Brand's Perspective As we recently celebrated another Mother's Day, the question arises: which one do we celebrate? It's a conversation that sparks varied opinions, even within our organization. In a recent jaw-jaw with my CEO, the topic of whether we should actively create and share content for every Mother's Day surfaced. We had divided opinions, with him advocating for celebrating all iterations of Mother's Day, while I questioned if International Women's Day might suffice as a singular celebration of women globally. It's a nuanced dilemma and one that prompts reflection on the role of our brand in these cultural observances. On one hand, acknowledging various Mother's Days may align with inclusivity and respect for diverse cultural traditions. On the other hand, does it risk diluting the significance of our messaging or spreading ourselves too thinly across multiple occasions? I'm curious to hear your thoughts. Which Mother's Day, if any, does your brand celebrate? How do you navigate the balance between honoring tradition and maintaining brand coherence? The floor is open to discussion and learning from each other's perspectives. After all, in our journey as brands, it's not just about what we say, but also how we listen and adapt to the evolving needs and sensitivities of our audience. I look forward to your insights and shared experiences😉 hashtag #Mother'sDay hashtag #Branding hashtag #Content hashtag #ContentStrategy hashtag #Business

Breaking Ageism: Dove's "Beauty Never Gets Old" Campaign Dove kinda like did it again by pushing the boundaries of beauty norms with their latest campaign, "Beauty Never Gets Old." They are Celebrating their 67th anniversary of their iconic Beauty Bar, by shining a spotlight on women over 60, proving that beauty transcends age. With insights revealing that 66% of women feel pressured to look younger, Dove’s campaign is a an empowering message for all generations. Featuring real women this campaign focus on the real power of self confidence. In the marketing spectrum this is something that we have to learn from. This campaign was all about connecting emotions and giving out self confidence to all the women out there. This is what a brand should always strive to achieve, an emotional connection.✨ #dove #beautynevergetsold #beautybar #Marketing

Annie Millar (She/Her) • You Women in Bloom Platform/Community/Events for Women 2d •     2 days ago The Naturally Good Expo is happening at Darling Harbour on the 3-4th June and I’m thrilled to be the moderator for a very important presentation on the Beauty stage. The importance of retailers engaging women over the age of 50, a topic close to my heart. I’ll share the stage with Janet Hayward, the founder of Ipsum Skin, Trudi Jaye, the co-founder of Retreatment Botanicals and Kylie Eustace a professional makeup artist and hairdresser with over 25 years of experience. It’s going to be a much needed and lively discussion. This is a discussion that’s over due. I founded Women In Bloom (which is about to launch a new website - womeninblooom.com.au) largely because too many women (in particular women over 45) were feeling unsupported and not represented in the media or by brands. Older women have not been given the recognition or the encouragement they need to navigate the ageing process and age courageously. This is a growing audience, which is hungry for engagement and acknowledgement. They want to live their best lives. The focus has been on the beauty of youth, not the beauty of ageing. Brands and the media have been all about anti-ageing, rather than pro-ageing, and enough is enough. It’s time for businesses and community leaders to not only acknowledge, but embrace and support what has become the healthiest, wealthiest and most active generation in history. This is a huge market. Imagine what can and will happen when these wise women, with vast amounts experience and a thirst for live life authentically, actually do feel seen and heard - we’ll all be better off. Hopefully I’ll see you there.

The digital gaze is upon us. Here are a few key insights from "Pixel Flesh: How Toxic Beauty Culture Harms Women," by Ellen Atlanta. #beauty #culture #women #digital #socialmedia #marketing #youth https://lnkd.in/dU9uideJ

🛑 How much longer will we allow this to continue? For generations, women of color have been forced to conform to the European beauty standards that do not reflect our identity. We’ve endured toxic hair relaxers that burn our scalps, worn wigs and extensions that cause alopecia and strip us of our natural beauty. Not to mention the literal hundreds of dollars and countless hours spent trying to fit into a mold that was never meant for us. This isn’t just a personal struggle. It’s a social crisis. These harmful beauty standards have spanned generations due to social conditioning and self-harming ideologies. We’ve been bullied to hate our natural hair because it is “nappy,” unprofessional, and unworthy of representation, starting as early as childhood!  But it’s time to challenge this perspective. It’s time to change the hearts and minds of society, starting with our BIPOC community. I’m honored to be a speaker of the Proven Secrets to Untangle and Reclaim Your Hair summit. It’s a 21-day virtual event featuring up to 21 expert speakers! It’s a movement to stop colorism starting within our community to retrain our minds, and empower women of color to love themselves wholly.  Will I see you there? Start Date: October 7th, 2024 Duration: 21 transformative days Location: Virtual, accessible from anywhere! Cost: FREE! Join the summit and be part of the change. Reserve your spot now: https://lnkd.in/eSDX8knz Our community needs and deserves better. Let’s make this the moment where we finally reclaim our beauty, our health, and our identity. #ProvenSecretsToUntangleAndReclaimYourHairSummit #RepresentationMatters #StopColorism #ChallengeTheNorm #EndSelfHarm #BIPOCBeauty #NaturalHairPride #EmpowerBlackWomen #SocialChange #EquityAndInclusion #DEI #ReclaimYourIdentity #EndTheHarm #BreakTheCycle #TrueBeauty