We are thrilled to share the highlights from our FILORGA International Marketing Convention that took place in Paris area, France!
This event is a pivotal moment for reconnecting with all our colleagues, subsidiaries, and distributors, and aligning everyone with FILORGA's brand strategy centered around aesthetic medicine, science et innovation.
This year, we had the extraordinary honor of hosting Dr. Michel Tordjman, the visionary founder of FILORGA. He took us on a fascinating journey through his groundbreaking research in the 1970s and the origins of our beloved brand.
During this IMC, we also had the exciting opportunity to give a sneak peek of an incredible innovation that will be unveiled this fall 🤫. Stay tuned for more details!
A heartfelt thank you to all our partners and distributors worldwide who bring FILORGA to life every day. And a special thanks to Emmanuelle HIBON and Emma Filipecki for organizing such an outstanding event 👏.
Together, we continue to push the boundaries of science and aesthetic medicine. Here’s to another year of innovation and success! 💫
#Filorga#IMC#IMC24#marketing#convention#FilorgaTogether#science#aestheticmedicine
Market access is a field that is built upon two pillars: science and art! To ensure a successful brand launch or access new markers with your existing brand, you must study the market itself and know the barriers you might face and the strategies you must use to overcome them.
Here are a number of the most frequent barriers most marketers face during market access:
For more information, contact us via: [email protected]#marketaccess#pharmaindustry#CaduceusLane
Business Development Partnering Meetings for growth pharma executives, focusing on Internationalization, In- & Out-Licensing, Distribution, and Portfolio Development = #PharmaSynergy
I love Paris in the springtime
I love Paris in the fall
I love Paris in the winter when it drizzles
I love Paris in the summer when it sizzles
We also enjoy Paris after the buzz of the Olympics settles down, and the city's beauty remains. We invite BD & Distribution executives focused on Over-the-Counter & Consumer Healthcare products to join PharmaSynergyOTC on September 12-13 in gorgeous Les Salons Hoche.
#PharmaSynergyOTC presents an exceptional opportunity to network with companies that have OTC, CHC, Nutraceuticals, Consumer Medical Devices, FSMP, and Dermocosmetics in their portfolios.
We will connect you with key players in mature and growth markets whose product portfolios are compatible. This approach ensures that your partnering meetings are efficient and aligned with your strategic objectives.
Tailored Business Development Insights & Networking
As an attendee of PharmaSynergyOTC, you'll have access to BD-tuned conference sessions, structured and informal networking opportunities, allowing you to connect with OTC/CHC focused pharma and distributors from around the world.
For every company and delegate, a detailed profile is created, allowing them to input specific and relevant information such as therapeutic areas, geography, business interests, and more.
Our partnering platform opens three weeks ahead of the event, providing ample time for participants to pre-arrange their meetings.
Register NOW! https://lnkd.in/e_b5mpVz
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#StayFocused
💡 Our new payoff “Innovation inspired by life” expresses the values of Angelini Industries applied to the world of Angelini Technologies - Fameccanica and reflects our vision for the future of our industry, a frontier of opportunities for people, communities, and the planet.
The new brand identity visually represents the role of Fameccanica as the core company of Angelini Technologies and of the latter as a division within the Angelini Industries ecosystem.
The chosen color scheme - a dark blue and a bright green - is consistent with our industry, evoking the colors of industrial machinery and the dynamism and liveliness of technology in constant ferment.
We believe that uniforms should be more than just clothing; they are a statement of team cohesiveness, and their ergonomics, comfort, and safety make them a true expression of our unwavering care for our people.
👇 Watch the video to discover our new brand identity and how it will be integrated into our daily lives.
#AngeliniTechnologies#Fameccanica#AngeliniIndustries#InnovationInspiredByLife
At Neolytica, we just don’t follow trends - we create them.
Our customised approach for strategically aligned KOL mapping ensures every engagement activity is meticulously tailored to the unique goals of your brand or medical message.
Elevate your medical strategy, brand intelligence with precision to witness the power of customised KOL mapping Engagement.
Visit www.neolytica.ai for more information.
#kol#kolengagement#kolmapping#neolytica
It’s hard finding the right field agency, here are some tips that I have learnt in time.
Problem 1: Well Said rather than Well Done!
I have come to learn that in service businesses it’s mostly about smoke and mirrors. It’s mostly a case of well said, rather than well done. Clients often appoint service providers based on the written proposal rather than fact checking data.
Selecting the right service provider for field solutions often is based on a tender process, how well the team package their offer and how well they present. These are the wrong metrics and mostly end up badly, at least for the client.
The Solution:
Do your due diligence! Not in the boardroom where your service provider more than likely provides you contact details of people who they enjoy relationships with.
No. Do it at store level. Speak to managers. Identify your potential partners, identify their customers, speak to the staff on the ground and ask the store managers who has the best representation.
Mostly happy staff deliver the best results, this is where most of your efforts should be directed.
Problem 2: Give me something unique and I want results!
A second challenge I have found is that is that customers always want something different, something unique, something new. But then you get confined by a very rigid set of rules. The result is an execution that is neither new or unique = unhappy customer!
Similarly, customers appoint an agency based on their unique offer but then once onboarded they tell their agency what and when to do, how to do it and then they get upset when the results don’t happen.
The Solution:
If you choose the right partner, you should let them steer and guide your field execution.
Focus on your result, not how, what and when to do things. Let them derive the plan.
Whilst the customer is always king, they are not always right. This is a good example of that.
At Leegra the clients with the worst results in field are mostly the ones who want to be back seat drivers. Our philosophy is either that you tell us the result you desire and we will script a plan to achieve that goal in which we are happy to be held to account. By contrast if you dictate every step we make only you can be accountable for the outcome we achieve.
If you need to do narrate what needs to be done you have the wrong partner for your business.
Our work at #Leegra speaks for itself. We have industry leading scorecards. We have THE BEST staff culture which is a key driver in attracting the right talent for your business.
But as I said before. Don’t let us tell you this. Speak to our people on the ground!
If your not happy with your current field team, are experiencing difficulties with keeping your field force motivated or are not getting the results you desire, we are waiting to show you how we are better about executing your mission than telling you how good we are!
Contact us today! [email protected]#fieldmarketing#fieldsales#brandactivation
“Leegra is the Panado for the headache you are experiencing” – Riyaad Dunn, Philips Personal Healthcare.
I believe prevention is better than cure - but does that contradict this testimony? I believe Leegra can be both. The headache is there because the wrong people have been doing the wrong things for too long - in our experience, clients come to us when they’re partnered with someone who doesn’t understand their needs, or tell their story in a human, connected way.
What does Leegra do then that’s so different? Our brand ambassadors. They represent our people who live and experience your brand - and share that with other people just like them. They tell your story - not selling a product, but testifying to a real, lived experience of benefits and memories. Now, could you think of anything more powerful than that?
I’m so proud of the kind of work all of our brand ambassadors do at Leegra - and how they represent so fully and wholly what we stand for and represent. They are living testaments of the many brands they have shared with countless people.
#Leegra#Marketing#BrandAmbassadors#Legacy#Story#Connection#Solutions
Mamaearth is in the news again!! This time for their 2nd brand DermaCo reaching a record 500 crore annual revenue. What’s their secret to success? Their story is worth telling from a brand building and consumer insights perspective beyond all the great financial metrics which follow once you win consumer trust!!
Here is Elevate Insights view on Mamaearth’s secrets to success.
https://lnkd.in/gyRmnQQ2#BrandExpansion#ConsumerInsights#BrandBuilding
In the mood for some inspiration? 💅
Super Pharm Poland Sp. z o.o. just opened the second concept store of its Skin & Beauty brand in Warsaw! The circular design and the combination of a drugstore, perfumery, and professional beauty services look simply gorgeous. 🪷
That’s a vibe difficult to reflect on the digital experience, right? 🪞
At that moment, Storyly steps in!
The Super-Pharm team just started to create neat, dynamic, informative, and engaging video content experiences on their Skin & Beauty page. 💄
Have a sneak peek at the video below, or find the link in the comments for more.
#Storyly#VideoContent#Beauty#Cosmetics
Cosmetic Business Munich: Your Gateway to the Future of Cosmetics
The CosmeticBusiness in Munich starts today and is a unique hub for fresh cosmetic product ideas, bringing together the entire network for efficient conception and implementation. As the only international trade fair of its kind, it annually gathers cosmetic companies and their suppliers in Germany, Europe's largest cosmetics market. This event is essential for industry decision-makers, serving as both a mood and trend barometer.
Why attending the CosmeticBusiness in Munich?
Expand your network:
Connect with leading professionals and experts across the cosmetics industry.
End-to-End value chain:
Experience the entire cosmetic value chain under one roof, from development to marketing.
Discover trends and innovations:
Stay ahead of the curve by exploring the latest trends and innovations in the cosmetics world.
New active ingredients:
Learn about groundbreaking active ingredients that can revolutionize your product offerings.
Packaging innovations:
Discover the newest advancements in packaging, designed to enhance product appeal and sustainability.
(Foto: Leipziger Messe GmbH / Tom Schulze)
#CosmeticBusiness#BeautyInnovation#CosmeticsIndustry#TradeShow#BeautyTrends
💥 NEW CASE STUDY💥
Institut Esthederm (NAOS (Bioderma - Institut Esthederm - Etat Pur)) wanted to launch a new Vitamin C Serum.
For the company, it was important to increase visibility creatively through the audiovisual environment to highlight the benefits offered by the new product.
Scroll down to see how Labelium Play helped #Esthederm 👀
Dive deeper into the world of the #audiovisual advertising ecosystem and discover all the possibilities it has to offer with #LabeliumPlay 💜
Make your brand the focal point at trade shows with Pufferfish 👁️
When it comes to trade shows, grabbing the attention of potential customers is key. Syneos Health and Omidria Corporation faced this challenge head-on when preparing for a major healthcare trade show. Their mission was clear: captivate the crowd, engage healthcare professionals, and ensure their brand message couldn't be ignored.
Their secret weapon? Pufferfish spherical display technology brought their iconic eyeball character logo to life, creating a show-stopping display that left a remarkable impact.
How Pufferfish Displays Made the Difference:
Ultra-High Definition: The PufferTouch delivered breathtaking content that demanded attention, setting them apart in a sea of exhibits.
Intuitive Touch Screen: Attendees had a hands-on, interactive experience, making it truly unforgettable.
Conversation Starter: The eyeball character ignited discussions, fostering engagement and memorable interactions.
Outshining the Competition: In the competitive world of trade shows, Syneos Health and Omidria Corporation truly stood out and made an indelible mark on their audience.
Ready to turn heads and leave a lasting impression at your next event? Discover how Pufferfish can help you shine, no matter your industry: https://bit.ly/3sc8TgW#TradeShowSuccess#InnovativeDesign#InteractiveExperiences
Co-Founder & CEO @GiftVerseAI (We’re growing!)
3wBravo 👏 👏 Laboratoires Filorga Emmanuelle HIBON Emma Filipecki