Lable by MAS’ Post

Interesting article to read.

Currently, customers are more informed before purchasing decisions while brands are more interested to share their values and business models. Responsible consumption rely on strong connections between companies (brands) and customers. ON is a disruptive game changer that is supported by: - A growing community concerned about reducing the net impact on the environment. - Key players support (Roger Federer). - An innovative value proposition (Jobs-to-be-done). - Technological innovations. - A sustainable approach. - An engaging mindset that has changed paradigms. - Correct time-frame.

How DPPs Can Make Your Apparel Brand a Sustainable Superstar Let's face it, today's conscious consumer is more like a fashion detective. They're not just buying a look, they're buying into a story – your brand's story. And in a world craving transparency, they're pulling at the threads, wanting to know exactly what their clothes are made of, where they came from, and what impact their choices have on the planet. The Problem? Your average clothing tag is about as informative as a fortune cookie. "Made with love" ❤️ just doesn't cut it anymore. Consumers are savvy, and frankly, a little tired of greenwashing. They crave authenticity, backed by cold, hard facts. Enter the Digital Product Passport (DPP) – Your Brand's Secret Weapon to Sustainable Superstardom. Think of it as a digital fingerprint for your garments, providing a verifiable and engaging narrative throughout their lifecycle. 1- Transparency: From raw materials to production processes and even care instructions, DPPs offer full supply chain visibility, building trust with consumers. 2- Traceability: Track your products' journey from farm to factory to wardrobe, ensuring ethical sourcing and responsible manufacturing practices. 3- Circularity: DPPs facilitate garment recycling and reuse by providing information on material composition, extending the life cycle of your products and minimizing waste. 4- Engagement: Connect with consumers on a deeper level. Share your brand's sustainability story and empower them to make informed purchasing decisions. Ready to stitch sustainability into the very fabric of your brand? Book a free call with a Digital Product Passport expert today!

🌱"Our clothing should be durable; we are not a fast fashion, low-price brand...our customer base expects sustainability from us." said Johan Munck, of Polarn O. Pyret 🔑 With Johan Munck contribution in our report Beyond Growth, you will learn: - Why and how Polarn O. Pyret focuses on quality and durability to improve their sustainability - The benefits they observed when incorporating a second-hand offer for the brand - How Polarn O. Pyret envision a future where we sell more but we produce less fashion All of this and much more is up for grabs in the link below. ⬇️ https://lnkd.in/eTCzBQNP Dive into the report now and unlock the future of your brand. 🌟

Carhartt is setting sustainability goals with product labels that make you think: if you’re not encouraging third-hand ownership, then what are you doing? #madovermarketing #advertisingandmarketing #sustainability #fashion #reuse #advertising #marketing #socialmedia #environment #awareness

The fashion industry is a major trendsetter, but unfortunately, it's also a major polluter. 👖 There's a growing awareness of this issue, and there's a movement towards circular fashion models. These models aim to keep clothes in use for longer by focusing on repair, resale, and rental. However, the challenge remains: revenue streams for these models haven't quite caught up yet. This creates a concerning trend: fashion companies continue to ramp up production, consumers buy more, and clothes get worn less. (Source: Ellen MacArthur Foundation) This calls for a fundamental shift. We need to move away from the traditional "linear" business model where success is tied to producing more and more. ♻️ The good news is, there are amazing initiatives pioneering systemic change! One such example is the Fashion ReMake initiative by the Ellen MacArthur Foundation (check it out here:https://lnkd.in/e9r-sctp). Their mission? Decoupling revenue from production and resource use At oneUp, this is exactly the kind of challenge we like to take on. Are you a fashion brand looking to embrace a circular business model? We'd love to chat! Send me a message and let's see how we can collaborate. #Fashion #CircularEconomy #Sustainability #oneUp #Innovation

Within the apparel industry, we have often wondered whether the wider population knows about the pollution and the waste generated by our industry and whether they understand the huge but desperately needed pathway to change that we must all tread. Did you hear the Chris Evans Breakfast Show this morning on Virgin Radio? They were guessing how much water it consumes, producing just one pair of jeans. The answer is 1,500 gallons. 👖🌊 At least 1,500 gallons. 🌊🌊🌊🌊🌊 As an industry, we know that can’t continue. As a business, Caligo has developed a clean waterless textile dyeing technology. Please share this post around your contacts. Please share the facts, the reality and the possible future. ASOS.com were mentioned on the radio as taking the problem seriously and making change. But we know many more fantastic, influential businesses are making huge positive environmental strides too. PUMA Group Pentland Brands Kering H&M Fashion for Good Colorifix …. Alongside brands, dye houses and NGOs we will be part of that change. If you want to know more about waterless textile dyeing, get in touch

🤔 Ever thought about launching your own fashion business? Then you must have realized one thing early on. It's tough to navigate the world of fashion and its numerous pitfalls. ❌ HUGE carbon emissions ❌ Labor exploitation ❌ Rampant counterfeiting ❌ Fragmented supply chains ❌ Rapidly changing consumer demands To name a few, BUT we’re not here today just to talk about the problems—we're here to offer solutions! Check out our blog where we detail actionable strategies that fashion brands and manufacturers can adopt to manage these issues effectively. Whether it's embracing sustainable practices, protecting your designs, or responding to consumer demands, we've got insights that can lead to real change. 💡 Don’t forget to follow us for more insights into the fashion industry. #fashiontech #fashionindustry #sustainablefashion #carbonfootprint #textile #apparel #traceability

How can you tell if a fashion brand's claim to sustainability is legitimate? Unfortunately, it's almost impossible. Fast fashion is not only unsustainable, but brands greenwash their products to promote buying one product over another, instead of the better alternative of slowing consumption. False claims create moral-based obligations on consumers to make some purchases over others, overshadowing the value of reuse, reduce, and recycling, which would truly change the environmental and labour scope of fast fashion. Read more here. https://lnkd.in/gcfnYgPa