S&S Activewear, a tech-enabled provider of apparel and accessories, last week announced that it has reached an agreement to acquire alphabroder, a leading distributor of trade, retail, apparel brands and branded products. The combined company will unite two premier branded apparel distributors to better serve customers and suppliers across the diversified corporate and consumer markets.
Together, S&S Activewear and alphabroder will provide customers with greater choice of products and access to an enhanced portfolio of premium brands across apparel and branded product categories. As part of the transaction, S&S Activewear intends to make significant investments in technology, the integration and expansion of its sales force, its supply chain and distribution capabilities, and the employee experience to create an organization that delivers significant benefits to its customers and industry partners.
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