L.A. Creative Team’s Post

I might be reaching the wrong audience here but I wanted to make an observation about men. (Bear with me.) I recently went to Sports Pro Live as I was judging the Ignition Innovation competition. This was my first experience of elite sport outside of motorsport and it was such a different vibe to any other conferences I’ve attended.  Depending on the event, the vibe can vary when you're a woman. Most events are quite welcoming but I've found others to be quite the opposite. Sports Pro Live was a whole different experience. Of all the male-dominated industry events I've been to, I have never seen so many men. But they all got on with their own thing and the vibe was incredibly respectful, which is more than I can say for some automotive events I've been to. 🤐 But the observation is just how many of these men opened doors for me. Now, I'm not just talking holding the door as they walked through in the polite way most people do. But fully stopping ahead of me to open the door and let me through in front of them. (Note: they weren't doing this for other men.) I'm not here to debate an archaic form of chivalry but, rather, to comment on how unusual this is. Why is it that this group of people from elite sport go out of their way to do this? Is it their upbringing? The way sports people are trained? A form of reverence because there are so few women around? A power move? I just found it so interesting that of all the industries and groups of people, it's only elite sports professionals doing this (in my experience). Or maybe I just noticed it more because The Kia Oval has so many doors... #sport #elitesport #feminism #motorsports

It’s a simple fact: McLaren Racing and Aston Martin F1 Team are paving the way with digital. And it comes down to the intelligence of your creatives. Now, of course, they have a large team and small village. But it always starts with one person. Henrik Ringnér from McLaren Racing & James Horne at Aston Martin F1 Team. If you don’t know these names yet, you should. Henrik now leads Film and Long Form content for Mclaren, but started by working on the Unboxed series. James started at an agency working with clients like the Paddock Club and is going to begin the season as Aston Martin’s F1 Art Director. I say all this to show how you proof of how you should be supporting your creatives in motorsport. Henrik and James aren’t the only examples of this; there are many more talented creatives emerging in the paddock as teams are starting to understand how important they are to their brand image. With exceptional talent, it makes the job of the partnerships much easier when they go to find sponsors, also why is Mclaren getting every tech company available signed on as a partner? You can see how the industry is shifting for creatives simply by the job postings Mclaren shares—a recent one was “Creative Studio Operations Manager Brand Creative” (A mouthful). See how you much progress you make by putting more trust in your creatives. And if you don't believe me, just take one look at Mclaren's and Astons engagement on their socials. Video below is by Henrik. #sports #sportsbiz #linkedinsports #formula1

Talk about reading the Room. This is a great story of not understanding your target audience and “reading the room”. Lounge Lizard Worldwide Inc has worked with the wonderful company and iconic brand Peter Max. We also work with many Motorsports Companies as well. I think this short clip illustrates an opportunity lost and budget spend, without returns. It is a shame, as both brands (Peter Max and Earnhardt Motorsports) are iconic within their own space and target audience. However, the pairing of the two was obviously like Oil and Water. Understanding, embracing and empathizing with your clients target audiences are key to generating results and returns. No 1 + 1 = 2 formula will work. Pairing two iconic brands does not necessarily equal positive results. It is this philosophy that drives us at Lounge Lizard Worldwide Inc (www.loungelizard.com) to create offices in various locations, I myself heading up the Richmond VA office. Our clients in NY, Nashville, Miami, Washington DC and Richmond all have different needs, cultures and target audiences. There is no one size fits all formula, and you really have to be “in it to win it” as they say.

"We were simply tired of the monotony of modern football. Many people think of football as a form of art, a form of self-expression, but this is mostly only developed on the pitch. That's why we decided to create a 360-degree total work of art, a 'Football Gesamtkunstwerk', in which both on- and off-field elements are part of the artwork alongside the game." A.S. Velasca cannot be called ordinary in any way. Just look at the portrait photo we received from the creative father of the Milanese football club. The team from Italy's ninth division gained global recognition and popularity among football (shirt) fanatics by expressing art through football. Oliver Gonci had an exclusive opportunity to speak with Wolfgang Natlacen, the club's co-founder, and asked him, among other things, about: • how did the Velasca project start? • what does the jersey design process look like in collaboration with artists? • what special procedures were used so far to make A.S. Velasca jerseys? • why did the team's 2016/2017 shirt stir up serious troubles with Nike, adidas and Hummel? • why don't we see collaborations between - local or non-local - artists and bigger clubs more often? You will find the answers in the interview!

Intellectual Property and Sports "Innovation and creativity are key drivers in the world of sport. In every sporting field, inventors and creators are working behind the scenes to push the boundaries, creating new opportunities for enjoyment and for athletes to better their performance." Great material by World Intellectual Property Organization – WIPO #intellectualproperty #sport #wipo #sporting #athlete #performance

This is really cool... The Unsponsored Project. 35 athletes at the US Track & Field Olympic Trials declared their independence while chasing Olympic dreams through the support of Bandit. It consisted of 3 main components: - Unbranded kits allows athletes to represent themselves, rather than giving free ad space to brands that are not supporting them - The unbranded kits signal to brands that the athlete is a free agent and eligible for signing - Support dollars were given to alleviate the costs of flights, accommodations, and other miscellaneous items Contracts also have a release clause where athletes can immediately sign with another company if one were to approach them. A scam? No, a win, win, for the athlete. Brilliant. Read more here: https://shorturl.at/v5rAY

What happens behind the scenes when you're shooting a video with Denmark's biggest gastronomic entrepreneur Claus Meyer for Volkswagen Erhvervsbiler? We've compiled a unique collection of snapshots from a full day of shooting, which took us from the tennis courts at Kjøbenhavns Boldklub through the kitchen at Hotel Saxkjobing ending up in the apple orchards on Lilleø. Take a look at how a full day of filming can look when you're working with Brand Movers. #wearebrandmovers #videomarketing #contentmarketing #digitalmarketing #behindthescenes

𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻: 𝗜𝗥𝗟 𝗲𝘃𝗲𝗻𝘁𝘀 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝗼𝗳 𝗚𝗣𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲𝗰𝗼𝗺𝗲 𝗺𝗼𝗿𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗳𝗼𝗿 𝗺𝗼𝘁𝗼𝗿𝘀𝗽𝗼𝗿𝘁 𝘁𝗲𝗮𝗺𝘀. Loved seeing Williams Racing and Myprotein Move Club organize a 5k community run through Hyde Park with Alex Albon ahead of Silverstone! I believe F1 teams and their partners should explore more niche/ regional event organising and community building outside of race weekends. 𝗧𝗵𝗶𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗮 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝘁𝗿𝗲𝗻𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲. Why? 👉 Gen Z (in particular) craves genuine connections and shared interests. 👉 As AI evolves, distinguishing real from fake in photos and videos will become harder, making IRL events and communities more important. 👉 In every industry, the human touch is becoming more vital, driven by tech and social trends. To attract and engage more fans, we need regional events and in-person communities (90% of F1 fans won’t ever go to a race). 𝗪𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘀𝗲𝗲 𝘁𝗵𝗶𝘀 𝘁𝗿𝗲𝗻𝗱 𝘄𝗶𝘁𝗵: 👉The rise of watch parties like those hosted by Tatum Mandy 👉 Community race meets like those by Girls Across The Grid 👉 Myprotein and other brands tapping into this trend (From this event, you can imagine the participants continuing to organise activities and grow into a self-sustaining fan community). There is a huge opportunity for F1 teams to expand beyond online fan clubs, create meaningful real-world connections, and bring their partners in on the action too. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸? #WilliamsRacing #Silverstone #MyProtein #AlexAlbon #MotorsportMarketing #GenZ #F1

Who are the real life sponsors of APX GP, the fictional Formula 1 team featuring in the new F1 film? 🏎 🎬 By now, most motorsport enthusiasts have watched the trailer for the new F1 film starring Brad Pitt. The film has been applauded for integrating real-world people and moments from the last F1 season, and for staying so true to the sport's reality. Keen viewers have noticed that the fictional team, APX GP, features real-world sponsors on the liveries, suits and helmets of Brad Pitt and Damson Idris' characters. Given Lewis Hamilton is an executive producer of the film, it's perhaps unsurprising that longtime Mercedes sponsors IWC Schaffhausen and Tommy Hilfiger are involved. However, in a surprising move, several real-life companies sponsoring the fictional team have *never* sponsored anything in Formula 1 before: 👉💰 Expensify - taking title sponsorship of the fictional team is a spend management software designed to automate business accounting processes. 👉🦈 SharkNinja - a global product design and technology company, famous for their home appliances range. 👉🚗 GEICO - an American automotive insurance company. According to producer, Jerry Bruckheimer, the film has raised more money through sponsorship of the fictional car than some actual Formula 1 teams. While this fact seems staggering, it actually makes a lot of sense. The film is expected to reach a huge new audience - dedicated F1 fans will watch, but many others (who don't watch F1 regularly) might go just for Pitt and Bruckheimer alone. This broad reach makes sponsoring APX GP potentially more valuable than backing a real F1 team. Sure, it's great for brand awareness and visibility. But it somewhat misses the core purpose of sponsorship: engaging with fans and tapping into passion points. Since this fictional team hasn't yet created an emotional connection with fans, does this sponsorship fall flat? Perhaps it's an interesting way for these new brands to test the waters in Formula 1, without fully committing to a long term sponsorship of a team. Maybe we'll see the likes of Expensify and SharkNinja sponsoring a real life Formula 1 team soon... 👀 #sportssponsorship #sportspartnerships #motorsport #formula1

Huge news in the sports world!! Lewis Hamilton joins Ferrari !!! On this video I breakdown the business and marketing side of what I personally believe this move can yield for Ferrari and showcase how powerful a personal brand can be (in this case the "Lewis" effect)