Kyle Bernard’s Post

Is Your CTV Strategy Winning the Sports Advertising Game? In a landscape where attention is the ultimate currency, connected TV (CTV) platforms are battling it out for a slice of the lucrative sports advertising pie. 📺🏈 Advertisers are recognizing the power of live sports in reaching their target audiences, with 90% planning to maintain or increase programmatic live sports budgets in 2024. This underscores the importance of CTV platforms in the modern advertising ecosystem. 💼💡 Exclusive inventory, first-party data, and lower-funnel marketing strategies are becoming key battlegrounds. Platforms like Amazon Prime Video and Peacock are winning with exclusive rights to sports events, while others are doubling down on data partnerships to offer more targeted ads. 📈📊 As advertisers and marketers, how can we ensure our CTV strategy is on the winning side? Are we leveraging the full potential of cross-platform measurement and engaging viewers at every stage of the marketing funnel? 🤔💬 #CTV #CTVAdvertising #SportsMarketing #DigitalMarketing #DataDriven #Innovation #AdvertisingStrategy #AudienceEngagement

The TV landscape is at a defining moment, with our #client IAB predicting that ad spend on digital video will eclipse ad spend on linear channels this year. In a roundtable discussion hosted by ADWEEK, IAB brought together marketing leaders from Samsung Ads, Google, Roku, the Sports Innovation Lab and Meta to discuss their takeaways from IAB NewFronts and their predictions for the future of the industry: #IABNewFronts #TVAdvertising #DigitalMarketing

Being emersed on the media side of the ad business for almost 30 years gives RK3 Media a unique perspective. We love to employ our tried and true strategies - the one's we've perfected over the last three decades. But....we also are exposed to some great 'opportunities' due to our relationships w/media vendors. When we say 'opportunities', we mean discounts on inventory our media vendors are selling. Most are unique situations due to seasonality, perhaps its a new program or initiative they've launched. In any event, this goes to one of our steadfast rules: nurture your media relationships. Don't be adversarial. I can tell you stories of clients and media buying agencies that liked to 'beat-up' their media vendors. That's so 20th Century :) Respectful relationships will net you MORE media value in the long-run.... Right now, we can help with opportunities in: -Outdoor -Streaming TV Ads -Linear or traditional TV -Local digital ad platforms -The latest and best form of website retargeting Need help buying and managing your media schedules? Reach out to RK3 Media today and find out how we can help! #advertising #marketing #tv #streamingtv #outdooradvertising #digitaladvertising

✅🖥️ DIGIDAY (6/27): “NBCU and Warner Bros. Discovery (WBD) are making inventory on the Peacock streaming platform and the Eurosport website and supporting apps available to buy in private marketplaces (PMP for programmatic advertisers). That development could mean brands with smaller budgets can access huge Olympic audiences previously fenced off to big spenders. Peacock is set to carry the entire Olympic schedule — over 5,000 hours of live sports — and ads running against that coverage will all be available to buy programmatically, via a partnership with ad tech provider The Trade Desk. At the same time, Warner Bros. Discovery, which holds coverage rights across Europe via its Eurosport brand, has also begun to make inventory on its Olympic coverage available programmatically. It launched a new marketplace in May, WBD Connect, which gives advertisers access to ad inventory across CNN International Commercial (CNNIC) and WBD Sports Europe, including Eurosport, in partnership with ad tech vendor Magnite. While Eurosport streaming ads WBD’s streaming platforms Max and discovery+ will not be available to buy programmatically, the publisher has put ads on the Eurosport website and apps on the table. Like NBCU, the majority of WBD’s inventory is available via PMPs, though it’s also making a limited inventory available to the open market via pre-bid and in-app mediation.” ⬇️ #streamingtv #programmatic #olympics #ctv #ott #avod #smarttv https://lnkd.in/eeGpq4d7

New research from The Trade Desk shows that sports advertisers are spending more of their budgets on connected TV (CTV). 90% of advertisers plan to maintain or increase their programmatic live sports budgets in 2024 and nearly half of advertisers (49%) have increased live sports allocations on CTV. In addition, 49% of US advertisers use CTV for lower-funnel objectives such as purchase intent, whereas linear TV is typically used mainly for upper-funnel strategies like brand awareness. Sports advertisers also view live sports as "safe" (57%) and effective in reaching their target audience (54%), and a good place to push potential conversions because of how engaged the audience is (46%). You can download the whole The Trade Desk report here: https://lnkd.in/geAQ8A8R #sportsbusiness #sportsmarketing #sportsmedia #ctv

Gaming demands active participation, attention, and focus—qualities that stand in sharp opposition to the distracted norms of digital media consumption. As highlighted in Mi3’s latest article, iion, Amplified Intelligence and Havas emphasize the high attention value gaming delivers, urging marketers to rethink strategies and embrace this attention-rich medium. https://lnkd.in/g_CW79th #iion #gameadvertising #gameaudience #PR #media

Stadium "perimeter ads" can actually change depending on the broadcasting channel and country. This innovative technology allows advertisers to target specific audiences in real-time, optimizing their reach and impact. Through the use of advanced video overlay systems, the same physical advertising boards in a stadium can display different content to viewers in different regions. This opens up a world of possibilities for brands to tailor their messaging and maximize engagement across global markets. Think about the potential - your company could showcase localized campaigns, highlight regional products, or even rotate multiple ads during a single game. The flexibility and precision of this technology is truly game-changing for the future of sports marketing. Can this powerful tool take advertising strategies to new heights? #SportsTech #PerimeterAds #GlobalMarketing

Unlocking Marketing Success in an Election Year: CTV Emerges for Performance Marketers Meta and Google performance is difficult in an election year, with CPMs and CPCs increasing due to political ad spending flooding the channels. We have enabled CTV to become the next best-performing marketing channel for direct-to-consumer brands.  It’s a combination of advanced house-hold level targeting, premium inventory with networks, and an innovative tracking and attribution model that integrates inside your existing site analytics.  Worth learning more? NeonPixel -----> www.neonpixel.co

Months before the opening ceremonies, NBCUniversal announced it had already sold $1.2 billion in ad commitments for te upcoming Summer Olympics in Paris, France, which run from July 26 to August 11. The broadcaster is on track to set a new record for ad revenue, according to Dan Lovinger, NBCU’s President of Olympic and Paralympic partnerships. Ad space is sold out for both the opening and closing ceremonies across NBC’s linear TV and Peacock, its streaming platform. Lovinger adds that new records have been set for digital advertising revenue. And a boatload of new money is expected, with $350 million so far coming from first-time advertisers. READ: https://lnkd.in/gMjZ6arV

#CES planning is in full swing and calendars are filling up. Everyone has meeting quotas no matter what side of the fence you are on so you might as well make them meaningful as you look to implement your strategy and vision for 2025 and beyond. If those plans include: Vido creation, delivery, monetization, vertical video, contextual understanding, and targeting across both CTV and OLV we should talk. The merger between JWP (JW Player) and Connatix brings a whole new robust solution set to the table for Broadcasters, Publishers, and Advertisers. There is a reason we are the partner of choice for 80% of the ComScore 25. For those not going that have FOMO please share your roulette and college football action and maybe I’ll throw down and we'll split the winnings.