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Exciting News from Kubota Corporation and UV Boosting ! 🚀   On June 10, 2024, Kubota Corporation and UV Boosting announced a partnership to pilot and promote innovative solutions in the viticulture industry, addressing global challenges such as environmental regulations and climate change impacts.   UV Boosting, a French start-up founded in 2017, offers a unique patented solution that stimulates plants' natural defenses through UV-C flashes. This technology not only reduces reliance on fungicides but also minimizes damage from pathogens, frost, and drought. The high-energy UV-C flashes trigger plants' defense mechanisms, enhancing their natural resilience.   The first focus will be on the viticulture industry, with plans to expand the pilot to other orchard crops. The pilot program will take place in Italy (Brescia area) and France (Anjou), where participating dealers will manage and support UV Boosting technology and collect valuable customer feedback.   Kubota is thrilled to embark on this journey towards more sustainable agriculture and look forward to seeing the positive impacts of this partnership! #Sustainability #Innovation #AgTech #Viticulture #UVBoosting #Kubota #Agriculture #ClimateChange #CropProtection #FutureFarming #Partnership

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