Visual Identity Designer, Founder of Pink Pony Creative, International Speaker & Creative Cowgirl 🤠🔥
When I think about the creation of a visual identity, I believe it’s a cross over of 2x things; 1. What your target audience wants 2. Your desired public image (the persona you would like to portray to the world) And finding that sweet intersection of the two 👌 Because, to be honest, if we all created brands soley around what the audience wants - we would all end up looking the same as our competitors. Where I find brands truly create an impact and break boundaries is a unique way they want to portray themselves to their audience, rather than just following the sea of sameness. On another note - which colour palette is your favourite for one of my recent projects Stackzilla? 🦖🥪 #brandidentity #visualidentity #logodesign #logomaker #logodesigner #logoagency #foodbranding #foodlogo
Yeaah. Ignoring one of those things is not a good idea. The color palettes all work great, I guess the differentiator could be the strategy behind it. But personally, I like the dark grey option.
The geeen and purple palette pops of the screen. How well does the purple translate over to print? Are you using spot colors or does this purple magically print well? I’ve always had the hardest time using purple in palettes that need to translate into physical assets
They are all bold and striking color palette. Green suggests freshness and quality ingredients. I like the red, black and yellow though, it creates a strong exciting bold visual identity. But it all depends, the choice of color pallete should align with the company's mission, strategy and brand Identity.
in my opinion, the purple and green shout 'fresh' while the dijon mustard and salmon red shout 'mouthwatering flavor'! the brown gives it a cozy, filling vibe on top of that. :)
My eyes went to the green palate first. Something about it lends to the cute aggression of the sandwich.
Purple and green just shouts fresh to me. Other palette is great as well and gives me a bit of a Burger King vibe. Both are fun and work really well but yeah, depends on how they want the audience to perceive the brand.
I love the purple and green contrast. Would love to know which one the client picked.
Green palette all day for me, lovely pop off that purple too 👌
Target audience (needs wants Pain points Dream outcomes) . (Process of bridging the gap between user. needs and desired public image is where most fun lies) . Desire public image (aaker model, brand archetype, tagline, design psychology)
Social Media & Content Manager
1moFeeling something special in the green & purple palette ✨