Kristopher DeSilva’s Post

How can we improve your customer's #shoe #fit experience? This question keeps me up at night. And it has for the past 10 years. In 2014 HEELUXE, LLC invented the first sensor system to quantify shoe fit while a person was wearing a shoe. This opened a new dimension on understanding what makes a shoe comfortable. Fit is #1. The dream has been to combine accurate measurements of foot shape with accurate measurements of shoe shape. Now, with our FitStarter partnership with Aetrex, Inc., this dream is a reality for every #footwear #brand and #retailer. As a scientist and shoe nerd, it's hard to not ramble on about everything FitStarter does. Simply put: this system makes it easier for any person to find a shoe comfortably fits their foot AND makes it easy for retailers to implement this system. Want to learn more about FitStarter? Check out the new website: https://lnkd.in/ef4W4ww4 The future is now. #Shoe #Comfort #Fit

Humans are very different - so are their feet! 👣 📏 Almost all sizing tables are based on your foot length, but did you know feet of the same length can look very differently?? The picture displays three very different foot shapes, that all share the same length of 250 mm, but they are very different in width and shape! 🤩 That is the reason why measuring just your foot length is way too little to get a high probability, your chosen shoe size will really fit. At Footprint Technologies we are considering up to 8 fitting-relevant points of each foot to derive our size & fit recommendation. As you can imagine this holistic approach outperforms any classical sizing method. 😇 📣 To all the shoe brands out there: Get in touch if you want to find answers to your unresolved questions about feet and fitting. We are glad to discuss how we can support you with our data-driven approach. 💫 👉 Which other human problem can be solved based on data analytics? Please share other great example of data-driven technology improving the world! #dataDriven #footwear #innovation #shoesize

FITGalaxie feedback request day 2: What are your thoughts on our new #shoe #fit comparison tool? This unique feature allows you to compare your shoe's fit to any style in our competitor database. Brands use this information to: -Reduce the risk of a new style fitting worse that your current styles. -Compare their fit to competitor styles to give fit recommendations online and in retail stores. -Ensure their Women's and Men's styles offer exceptional fit experiences. While I think this feature is amazing, it's only valuable if it helps #footwear brands make better fitting shoes. So--how would you make this feature better? Thanks for your input. Together we'll build the system that makes better fitting shoes! #comfort #testing #casual #walking #LevelUpYourLinkedIn

👟 𝐒𝐭𝐞𝐩 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐬𝐜𝐞𝐧𝐞𝐬 𝐚𝐭 𝐓𝐡𝐞 𝐁𝐫𝐚𝐧𝐜𝐡 - 𝐅𝐨𝐨𝐭𝐰𝐞𝐚𝐫 𝐀𝐠𝐞𝐧𝐜𝐲! Here's how we bring your favorite shoe collections to life: 🔍 𝐒𝐎𝐔𝐑𝐂𝐈𝐍𝐆 1️⃣ 𝐏𝐫𝐞𝐩𝐚𝐫𝐞 𝐍𝐞𝐰 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧: We kick off by receiving specs and analyzing them with clients. We gather information on projections (forecast) and target pricing to ensure we're aligned with your vision. 2️⃣ 𝐆𝐚𝐭𝐡𝐞𝐫 𝐚𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐳𝐞 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: We dive deep into every detail. We group and analyze information by model, including construction type, materials, target price, and forecast. 3️⃣ 𝐀𝐥𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: We strategize allocation based on factory expertise in each kind of construction, proficiency in specific materials, potential to meet target prices, and production capacity to meet delivery deadlines. 4️⃣ 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲: Once the plan is set, we deliver the project to the chosen factory. We communicate, define, and clarify all details to kickstart the development process. Stay tuned as we take you on a journey through each step, bringing you closer to the craftsmanship behind every pair of shoes we create. 👞✨ #thebranch #footwear #weeklysnapshot

🎰👣 Considering only foot length for finding your best shoe size is gambling! Almost all sizing tables are based on your foot length, but did you know feet of the same length can look very differently?? 👀 Have a look at our video: it shows examples from our foot data base all same length of 250 mm, but as you can see, they differ a lot in shapes and width - between 84 mm and 113 mm. What a difference.🤔 That is the reason why measuring just your foot length is way too little to get a high probability, your chosen shoe size will really fit. We are considering up to 8 fitting-relevant points of each foot to derive our size & fit recommendation. As you can imagine this outperforms any classical sizing method. 😇 📣 To all the shoe brands out there: Get in touch if you want to find answers to your unresolved questions about feet and fitting! We are glad to discuss how we can help you with our data-driven approach. 💫 #dataDriven #footwear #innovation #shoesize

Change does not occur in a vacuum. Change occurs when committed people come together, deliberately, and with a collective intention. We must rise up. Get on our feet. Dare to be uncomfortable. Supported by nature and its cyclical circularity, so that we may take conscious strides each step of the way. On that note, we are excited to announce that we are now opening our B2B partnerships for sustainable shoe brands - or for brands that want to add a sustainable insole into their shoes. It’s really that easy. Good things are brewing and we are excited to share some positive developments in the coming weeks and months. Stay tuned and dare to be uncomfortable. Primal Soles - Maximum Comfort | Minimal Footprint #shoes #shoebrands #shoepartnerships #footwear #sustainablefootwear #circularfootwear

#Free Friday Feature - online now! The material behind the retro trend https://lnkd.in/eVaeWAgP In recent months, a particular style of athletic shoes has seen a significant surge in demand, driven by the resurgence of key materials that have redefined their appeal. In #footwear manufacturing, the choice of material is crucial in shaping the quality, aesthetics, and market success of a product. #Suede and #nubuck, known for their premium look and feel, have become standout options in the #athleisure market, particularly through #retro-inspired designs from brands like adidas, New Balance, Nike, and PUMA Group. The timeless appeal of suede and nubuck lies in their unique aesthetic and #performance, which are difficult to replicate. Unlike #synthetic materials, these classics offer a distinctive look and tactile experience, making them highly sought-after by discerning consumers. https://lnkd.in/eVaeWAgP

Are healthier lifestyles fueling outdoor fashion growth? Quite possibly. Last week, I posted about the rise of brands like Salomon and how they're dominating the footwear resale market while incumbents like Nike and Adidas fall in popularity. But it’s not just the footwear market that’s experiencing a shift; the wider fashion and apparel industry is, too. While in the same post, I did talk about gorpcore (that was the whole point), I didn’t discuss the mania around outdoor wear and sporting goods. And I’ve been pondering… am I just getting older? Do we pay attention to other brands and trends as we grow up? I thought so. Until you realise kids today are repping Salomon and Arc'teryx. It isn’t me getting older; these brands have permeated all generations. So, perhaps it is the fact that we’re all spending more time outdoors fueling growth in these brands. Or maybe, and like usual, celebrities are setting trends (Drake’s a big fan of Arc’teryx). Either way – it’s clear that a big cultural shift is happening in fashion, and I’m excited to see it develop. In the meantime, it’s worth mentioning that brands offering products in these niches (outdoor, sporting, gorpcore) all struggle to create their goods. Like way more than other fashion brands. And if they’re going to keep growing, they need a solution that can support them. (Yeah I mean c’mon, you had to know the K3 plug was coming!) Check out the link below discussing these challenges and how brands can successfully navigate them 👇 #outdoor #fashion #sportinggoods #gorpcore #apparel #footwear

"𝐿𝑢𝑥𝑢𝑟𝑦 𝑖𝑠 𝑖𝑛 𝑡ℎ𝑒 𝑑𝑒𝑡𝑎𝑖𝑙𝑠—𝑒𝑣𝑒𝑟𝑦 𝑠ℎ𝑜𝑒 𝑡𝑒𝑙𝑙𝑠 𝑎 𝑠𝑡𝑜𝑟𝑦." In today's episode of eCom Pulse, luxury meets craftsmanship. Tune in as Joshua Young, Head of E-Commerce at Mezlan, shares his insights. Joshua reveals how Mezlan's luxury shoes are crafted, blending tradition with modern e-commerce strategies for deep customer connections. Discover the challenges and innovations in luxury #footwear retailing, and hear about thriving in luxury e-commerce. 🔗 https://lnkd.in/ep3vSyh5 #eComPulse #ecommerce #ecommercetips #ecommercemarketing #luxury

Ugly shoes are having a (long) moment! The trend was initially driven by the desire for comfort over style. It came to the fore during the pandemic when everyone was dressing comfortably and some of that trend has been carried over. This has been facilitated by the casualization of fashion where people are dressing down more and have less need for formal styles. However, as time has gone on many of the 'ugly' shoes have become a kind of statement and so are, arguably, something of a fashion and cultural trend. They’re a kind of anti-fashion that people buy into to show they don’t take themselves or following trends too seriously. But it doesn't work for all footwear. HeyDude, for example, is struggling. The biggest issue with HeyDude shoes is that they’re not all that comfortable and they are also just on the wrong side of being ugly. It’s a shoe that tries too hard to be clever so has ended up missing the mark. Ugly doesn’t actually mean chucking out any old product. There is a subtle art and sophistication to it, which HeyDude does not seem to get. Thanks to Forbes' Hyunsoo R. for including my thoughts on ugly shoes in the great article linked in the comments. #retail #retailnews #footwear #shoes #uglyshoes