Kristen K. Moore’s Post

As a marketing professional who's been working with shopping centers since the 1990s, I am always so honored when I'm trusted to help prepare MAXI entries. 💕 I always give an honest opinion on a potential entry's strengths and weaknesses so the center's management can decide whether to enter. If they do, I'm a tried and true resource, having produced hundreds of entries! When it comes to preparing MAXI entries, my strengths are: • Seeing the big picture • Drilling down to the most important facts and images • Using them to tell the story in a concise, interesting and visually pleasing way Marketing directors are busy. While the MAXI entry process has been simplified, it still takes TIME, as well as WRITING and DESIGN SKILLS. Plus, having the input of a career shopping center marketing professional is a substantial asset, if I may say so myself. The MAXI application deadline is Friday, February 23, 2024. Let me know if you need help. [email protected], 713-825-2432 https://lnkd.in/g8-ipxyZ

Here is a preview on what we will be debating and what insights we will be sharing at Cannes this year! #pricingpower #profitablegrowth #b2b #GTM

Rumours of my lack of bicep strength are entirely accurate.

Arid Zone Sweeps APPA Awards, Taking Home Top Honours! We are beyond thrilled and humbled to announce that Arid Zone has won not one, but TWO prestigious APPA (Australian Promotional Products Association) Awards, along with the coveted Platinum Award for overall excellence! 🏆 The Australian Promotional Products Association celebrates the achievements of its top distributors, suppliers and decorators each year in a fun filled night of festivities. Last night the competition was fierce, with only four Distributor categories in total - so we were honoured to receive the Gold award for 2 categories: - Promotional Product Innovation and Design: Chobani x All Blacks campaign - Event Merchandise: Coors Brewing Company x Good Drinks Australia Ltd Super Bowl campaign  These wins are a testament to the incredible trust our clients place in us to bring their brands to life. We couldn't have achieved this without your unwavering support. Thank you! We also want to extend a massive shoutout to our amazing team at Arid Zone. These awards recognise your hard work, passion, and dedication to delivering excellence in every project. We're incredibly proud of these achievements and excited to continue pushing boundaries in the promotional products industry. Arid Zone was established in 1987 and has won many APPA Awards in that time, but each year as we pull together our award entries, we reflect on the amazing relationships that we have built with our clients. Without the trust and support of our clients, we wouldn’t have the opportunity to create campaigns that engage audiences and contribute to business results whether that is improved brand awareness, increased sales or deeper customer engagement. In the evolving landscape of promotional marketing and events, innovation and ingenuity are not just buzzwords but essential catalysts for success. Traditional approaches are no longer enough to capture attention and drive engagement in an era where consumers are constantly bombarded with information and choices. We work collaboratively to create memorable experiences that really resonate with the relevant target audience. By constantly pushing boundaries and embracing new ideas, Arid Zone continues to stay ahead of the curve. If you want to drive sustainable business growth then contact us to see how our experience and expertise can elevate your brand. #APPAawards #Chobani #AllBlacks #GoodDrinks #Coors #EventMerch #PromotionalProducts #PromotionalMerchExcellence #APPAWinners

🔍 Is the Retailer Accreditation scheme a barrier in field marketing? 🔍 We’re excited to share a thought-provoking article from our CEO, Julian Cordy, published by Frank Wainwright at FMBE Magazine. In this article, Julian gives an honest view on the current Retailer Accreditation scheme and discusses the wider implications for brands, consumers, retailers, and field agencies. 🚨This is a must-read for anyone involved in the industry! 👉 Click the link to read the full article: https://lnkd.in/e-wy78sa Join the conversation and let us know your thoughts in the comments below. #FieldMarketing #Retail #Accreditation #IndustryInsights #FieldSalesSolutions #FMBEMagazine #ThoughtLeadership

Toastmasters District 71 UK & Ireland Wednesday Webinar : Understanding the Toastmasters Brand Angela Afieghe PMP MBA, District 71 PR Manager Ready to dive deeper into what makes Toastmasters unique? Our Wednesday Webinar series, 'Understanding the Toastmasters Brand,' and discover how you can leverage our core values to enhance your journey. Click here to watch: https://lnkd.in/eyfvDeRJ #ToastmastersTraining #D71BrandBuilders #ToastmastersBrand

Spannende Themen dieses Jahr! -Value-Based Sales & Marketing -Product & Service Management -Digital Marketing Analytics -AI-Driven Marketing Freue mich auf die Cases und die Diskussionen dazu 🤓

Reflections from Cannes Lions 2024 Our CEO, Aaron Fetters, shares his insights and key takeaways from the prestigious Cannes Lions 2024. From thought-provoking sessions to innovative campaigns, discover the trends that are shaping the future of marketing and how they can drive your brand's success. Read the full blog to dive deep into Aaron's experiences and reflections from this year's event 🔗 https://ow.ly/1xNi50SPxU7 #CannesLions2024 #MarketingInnovation #LeadershipInsights #TransparentPartners #DigitalMarketing #BrandStrategy #CEOReflections

What skills are essential to be among Denmark's top CMOs in 2024? As we approach the announcement of the CMO of the Year 2024, it's clear that successful marketing leaders are facing a constantly evolving landscape that demands a wide range of skills. To gain deeper insights into the industry's leading talents, we conducted a personality test on all candidates in collaboration with Talogy. Among other things, we asked the five nominees for CMO of the Year 2024 (Vivi Kofoed, Gjensidige; Liselotte Kirkelund, Normal; Kent Holm, Velux; Mette Fjeldsøe, Toms; and Trine Ahrenkiel, Nykredit) which skills they believe are most important to possess. The survey reveals that these three skills rank among the most crucial for the nominated CMOs in 2024: 💡 Critical Thinking 💡 Learning Agility 💡 Creativity & Innovation According to the nominees, these three abilities are paramount for navigating a world that is constantly evolving and for crafting innovative strategies that propel their companies to new heights. Who among the five nominees will take home the prize, and how the winner has leveraged these key competencies to drive success in their role as CMO, remains to be seen. Regardless of the outcome, we are confident that the nominees have demonstrated an impressive ability to adapt and thrive in a dynamic and competitive marketing world. You can learn more about the five nominees here: https://lnkd.in/d_4MfyBk See you next Friday - I'm looking forward to it! Please note that due to the unfortunate circumstances at Børsen, we have relocated the event to DR's concert hall. #CTO2024 #MarketingExcellence #CriticalThinking #LearningAgility #CreativityInnovation

One of the biggest differences between working for a blue-chip FMCG company and running your own business, is that when it comes to personal development both time and budgets are limited. But when Byron Sharp comes to Europe to give a masterclass on how to grow brands, I am in. See you there ? https://lnkd.in/eUEckba4