Chief marketing officer for Brixmor. Expertly uses marketing & communications to accomplish B2B & B2C objectives.
Should I or shouldn't I? 🤔 Trying to decide if you should enter a retail real estate marketing initiative for ICSC Global Awards MAXI? Here are a few tips mentioned by past MAXI winners and current judges. Does it... ☑ Effectively use resources to meet or exceed the marketing goal(s) created to address a specific business need? ☑ Demonstrate an innovative or creative approach to solving the situation? This can either be a first-of-its-kind or a new twist. The MAXI recognizes innovation and excellence, so it needs to stand out and be worth emulating. ☑ Address the judges' criteria and questions outlined in the competition rules? If so, enter your program. Not only may you earn an industry award, but winning entries will be shared with your peers which makes all of us better and elevates the impact of our marketplaces. Listen for other MAXI entry tips on this recorded webinar: https://lnkd.in/gfNXmvX3 I'll share other best practices for MAXI entry leading up to the entry deadline of February 23. Good luck! #ICSCMaxi #retailrealestatemarketing
And if you want to win, contact Stephanie Kroll to write it! She's a PRO and knows how to write for the WIN! 🏆
Go for it! Happy to help you.
You should but I did hear the competition is going to be pretty tough this year. 😉
Great share Kristen! We need to talk…soon
President, Kroll/Tomas, Inc.
7moAs a marketing professional who's been working with shopping centers since the 1990s, I am always so honored when I'm trusted to help prepare MAXI entries. 💕 I always give an honest opinion on a potential entry's strengths and weaknesses so the center's management can decide whether to enter. If they do, I'm a tried and true resource, having produced hundreds of entries! When it comes to preparing MAXI entries, my strengths are: • Seeing the big picture • Drilling down to the most important facts and images • Using them to tell the story in a concise, interesting and visually pleasing way Marketing directors are busy. While the MAXI entry process has been simplified, it still takes TIME, as well as WRITING and DESIGN SKILLS. Plus, having the input of a career shopping center marketing professional is a substantial asset, if I may say so myself. The MAXI application deadline is Friday, February 23, 2024. Let me know if you need help. [email protected], 713-825-2432 https://krolltomas.com/maxi/