Krishna Thadani’s Post

With the 2023/24 Premier League season coming to an exciting conclusion over the weekend, SportQuake has released 3 articles on the Premier League sponsorship landscape and how the partnerships work: - 5 𝑟𝑒𝑎𝑠𝑜𝑛𝑠 𝑤ℎ𝑦 𝐵𝑟𝑎𝑛𝑑𝑠 𝑠𝑝𝑜𝑛𝑠𝑜𝑟 𝑖𝑛 𝑡ℎ𝑒 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒👉 https://lnkd.in/enwkHc4g - 𝑇ℎ𝑒 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒𝑠 𝑠ℎ𝑖𝑓𝑡𝑖𝑛𝑔 𝐵𝑟𝑎𝑛𝑑 𝐿𝑎𝑛𝑑𝑠𝑐𝑎𝑝𝑒👉 https://lnkd.in/eDqX24gB - 𝐻𝑜𝑤 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒 𝑠𝑝𝑜𝑛𝑠𝑜𝑟𝑠ℎ𝑖𝑝 𝑤𝑜𝑟𝑘𝑠👉 https://lnkd.in/eVScXFC5 Some of the key takeaways are the following: - Premier League sponsorship spend hit a record £1.35bn for the 2023/24 season. This spend being driven by a mix of long-term investment from traditional brand sectors and increasingly heavy spend from newer, digital first brand sectors. - Traditionally, brands in Old Economy sectors such as Financial Services, Airlines, and Car Manufacturers have invested the greatest marketing dollars into the Premier League. However, their share of voice is thinning - The Premier League, boasting a global audience of billions, presents a captivating stage for brands to elevate marketing efforts. Get in touch if you are looking to learn more about 2024/25 Premier League sponsorship opportunities, and how they can help your business. #sportsmarketing #sportsbusiness #sportquake #sponsorship

*2023 Sport Sponsorship Trends* • 27,192 deals were announced in 2023, with soccer accounting for the highest volume of deals in the period • Golf has seen a 30.2 per cent in deal volume year on year when comparing like for like data, while Rugby League has seen an increase of 43.8 per cent year on year. • Spend increased by 0.5 per cent compared to 2022 . • The Financial Services sector was the highest spending sector in 2022 but spend from this sector has fallen in 2023. • The Travel & Tourism sector has increased spending by 25.6 per cent while the Clothing & Accessories sector has increased spending by 27.5 per cent. If you have any questions around sponsorship activity, drop me a message and I'd be happy to help! #sportsponsorship #sportsponsorshiptrends #partnerships #sportbi #businessintelligence

Is your business exploring the possibilities of sponsorship in #sport? Check out the article below to learn more about sponsorship opportunities with🏌️ #Athletes , 🤝 #Teams and 📈 #Leagues.

Is your business exploring the possibilities of sponsorship in #sport? In our recent 𝐁𝐞𝐲𝐨𝐧𝐝 𝐓𝐡𝐞 𝐌𝐚𝐭𝐜𝐡 article, we delve into three of the most common areas of sport #sponsorship and how some of the world’s biggest #brands have found resounding success in each of them. Check out the article below to learn more about sponsorship opportunities with🏌️ #Athletes , 🤝 #Teams and 📈 #Leagues. 

Last month, Joe Hale, our London CEO, spoke on a panel at SportBiz Barcelona 2023 on "Building a Sports Brand that can stretch beyond borders". 🚀 Here are some of our key takeaways from the discussion. You can find a link with more details in the comments. ⬇️ Vanessa Basora Stefano Capellini Ignacio Soriano Reem Abdalazem Bossaty #sportbizeurope #sports #sportsbranding #sportbranding #sportmarketing #sport #sportsmarketing #brandstrategy #brandidentity #brandexperience

Travel could be the next big frontier for Front of Shirt sponsorship in football 📈 ⚽ Travel & Tourism has seen the biggest increase in the number of deals over the last four years and is now the prevailing FoS category across the Bundesliga International GmbH, LALIGA, Ligue 1 Uber Eats (LFP - Ligue de Football Professionnel), The Premier League and Lega Serie A, 🌍 Dominating this trend are Middle Eastern brands - in particular from Saudi Arabia - who look to generate mass market awareness and credibility in Western markets ✈ 🛳 Airlines and cruise lines present a rich source of sponsorship budgets 📉 Gambling and car manufacturers have seen the biggest decline in main shirt sponsors over the last four years When it comes to deal values, across the 70 reported, €16.9 million is the average Note: bigger deals are more reliably reported than smaller ones, the median value is €7.5 million For more 👉 https://lnkd.in/eUxYUirJ #football #soccer #sponsorship #sportsbiz #sportsmarketing

Sports Sponsorship in #SPORTBIZEUROPE agenda: Insights on Naming rights, eSports trends and applications and the Olympic experience 🔝moderated by the European Sponsorship Association (ESA)

🏆 As we immerse ourselves in the excitement of the UEFA EURO 2024, CONMEBOL Copa America 2024, Wimbledon, Formula 1, and the Paris Olympics, I'm reminded of how brands and sports have become inextricably linked over the years. Let’s go back to Adi Dassler's genius move in the 1954 World Cup. When Germany defeated the "invincible" Hungarians, adidas didn't just witness a historic win – they became a household name in football (please note that I did not write soccer). That's the power of sports sponsorship done right. Fast forward to today, and we see brands like Mastercard evolving their strategies. What started as a way to showcase global presence has transformed into offering "priceless experiences." It's no longer just about logo placement; it's about creating memorable moments for fans. But here's where it gets really interesting: Mastercard doesn't just throw money at any sport. They use data to make strategic decisions, recognizing that while sport consistently ranks among the top eight passions globally, preferences vary dramatically by market. From football to skiing, golf to tennis, and even e-sports - Brands tailors its approach to each unique audience. (And yes, for those wondering, lucha libre counts too!) The HEINEKEN Company has taken a similar approach with the UEFA Champions League, creating experiences that go beyond the pitch. And let's not forget the countless companies hosting golf tournaments or sponsoring prestigious events like Wimbledon. But here's where I see a massive opportunity: amateur sports. 🏋️♀️🏃♂️🚴♀️ Imagine the impact of more companies supporting local sports initiatives in the communities they serve. It's a chance to create positive messaging, build brand awareness, and craft experiences that leave a lasting impression on consumers' minds. As we cheer on our favorite athletes this summer, let's also celebrate the brands that are innovating in the world of sports sponsorship. And for those of you in business, I challenge you to think: How can you create your own "priceless experience" in your community? What sports sponsorship strategies have caught your attention lately? Share your thoughts in the comments! The picture was taken in 2013 in the UCL Semifinal match between Real Madrid C.F. and Borussia Dortmund at the Santiago Bernabeu Stadium. What a match! #SportsMarketing #BrandStrategy #CommunityEngagement #Sponsorship

Featured in SportsPro: The Shikenso Analytics UEFA EURO 2024 Sponsorship Insights. Our analysis highlights the sponsorship results of the official global event sponsors on TV broadcasts. Find out more about the data, findings and strategic placements in the article. 👇 #SponsorshipSuccess #MeasurableFact #Football #Sportsbusiness #Sportsmarketing #EURO2024

With the 2024/25 Premier League sponsorship buy cycle in full-swing, we released three articles on the Premier League sponsorship landscape and how the partnerships work: - 5 𝑟𝑒𝑎𝑠𝑜𝑛𝑠 𝑤ℎ𝑦 𝐵𝑟𝑎𝑛𝑑𝑠 𝑠𝑝𝑜𝑛𝑠𝑜𝑟 𝑖𝑛 𝑡ℎ𝑒 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒👉 https://lnkd.in/enwkHc4g - 𝑇ℎ𝑒 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒𝑠 𝑠ℎ𝑖𝑓𝑡𝑖𝑛𝑔 𝐵𝑟𝑎𝑛𝑑 𝐿𝑎𝑛𝑑𝑠𝑐𝑎𝑝𝑒👉 https://lnkd.in/eDqX24gB - 𝐻𝑜𝑤 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒 𝑠𝑝𝑜𝑛𝑠𝑜𝑟𝑠ℎ𝑖𝑝 𝑤𝑜𝑟𝑘𝑠👉 https://lnkd.in/eVScXFC5 Some of the key takeaways are the following: - Premier League sponsorship spend hit a record £1.35bn for the 2023/24 season. This spend being driven by a mix of long-term investment from traditional brand sectors and increasingly heavy spend from newer, digital first brand sectors. - Traditionally, brands in Old Economy sectors such as Financial Services, Airlines, and Car Manufacturers have invested the greatest marketing dollars into the Premier League. However, their share of voice is thinning - The Premier League, boasting a global audience of billions, presents a captivating stage for brands to elevate marketing efforts. Get in touch if you are looking to learn more about 2024/25 Premier League sponsorship opportunities, and how they can help your business. #sportsmarketing #sportsbusiness #sportquake #sponsorship #Premierleague #sportspartnerships