KPA’s Post

Payment Processors – Shift4 is really Shaft4? The article also draws similarities between the marketing tactics used and its competitor which is TOAST. Good to see all sides of situation. https://lnkd.in/gcs5JJmX

Today the FCA issued Dear CEO letters relating to the Consumer Duty for closed products and services. The Annex 1 is a very helpful summary and definition.

Payment Processors – Shift4 is really Shaft4? The article also draws similarities between the marketing tactics used and its competitor which is TOAST. Good to see all sides of situation. https://lnkd.in/gWF4AEkV

This week, the #CFPB finalized a rule banning excessive late fees for credit cards. This is great news for consumers, as it means they won't be hit with unreasonable charges. But what does it mean for marketing compliance? The latest blog from PerformLine breaks it all down and provides insights on what your team needs to know to ensure compliance. Check it out here: https://lnkd.in/egMhF-RE #MarketingCompliance #JunkFees #CreditCard

The Federal Trade Commission (“FTC”) has filed a complaint against Doxo, Inc. (“Doxo”), a bill payment company, and its co-founders, alleging that the company utilized misleading ads to imitate consumers’ billers, as well as deceptive practices to mislead consumers into paying millions of dollars in junk fees. As demonstrated by this latest enforcement action, the FTC is continuing to focus on manipulative marketing techniques known as “dark patterns.” This should serve as a reminder to marketers that the use of such practices may result in enforcement actions. Read the entire Olshan Frome Wolosky LLP AMP blog post, "FTC Sues Bill Payment Company For Use of 'Dark Patterns'" authored by advertising associate Morgan Spina #OlshanLaw #FTC #DarkPatterns #JunkFees #AdvertisingAndMarketing https://lnkd.in/eZHh-rPs

Rewarding consumers for using products and services other than credit or debit cards delivers tangible long-term value. Take checking accounts, for example. According to The Financial Brand, 80-90% of checking accounts stay with a financial institution for up to 15 years. Although sometimes seen as less valuable, each checking account generates an average of $300 annually. Over 15 years, that’s $4,500 in revenue—per account. Imagine running a promotion that rewards cardholders for opening new checking accounts. If just 50 new accounts are opened, that’s $225,000 in potential revenue during the accounts' lifespan. With ampliFI’s targeted promotions, driving results like these is easier than ever. Our intentional, data-driven strategies ensure you’re not just running promotions, but creating lasting impact for your institution.

The whole process of understanding refunds, why they’re happening, and how to prevent them can be painfully time-consuming, even if you have a good process in place. That’s why we built a better solution... Brands using our Refund & Disputes Management product: - Offload the process of disputing refunds - Reduce refunds permanently by 50% or more - Receive data on what’s causing refunds and how to fix it - Have access to our team of specialists when they need support Get rid of those temporary fixes and check out the link to learn more https://bit.ly/47Zoob2

Exciting news for all who value transparency and ease in their consumer experiences! The FTC is implementing a new rule that simplifies the cancellation process for subscriptions and memberships. Companies that make the cancellation process a maze will face civil penalties. Let's continue to demand simplicity and transparency in all our business transactions. https://lnkd.in/eUtrbUNV #FTCRules #consumerprotection #transparency

To compete, credit unions need a proven partner with powerful insights that can help drive growth. Adivsors Plus, Velera's expert consultants, have decades of combined experience can help credit unions meet challenges unique to their goals by creating insightful, data-driven portfolio growth recommendations that deliver measurable results. Ask me how your CU can take advantage of Advisors Plus to expand your credit and debit card portfolios, optimize operations and fully manage marketing growth campaigns that strengthen your bottom line.

To compete, credit unions need a proven partner with powerful insights that can help drive growth. Adivsors Plus, Velera's expert consultants, have decades of combined experience can help credit unions meet challenges unique to their goals by creating insightful, data-driven portfolio growth recommendations that deliver measurable results. Ask me how your CU can take advantage of Advisors Plus to expand your credit and debit card portfolios, optimize operations and fully manage marketing growth campaigns that strengthen your bottom line.