Komal Ramani-Makhija’s Post

"FIND YOUR GREATNESS" In September 2007, Adidas won the bid to become the official sportswear partner for the 2012 London Olympics. The deal worth $201million, restricted other sports brands like Nike from featuring Olympic athletes in their advertisements for the games. Faced with this challenge, Nike did not give up. Instead, Nike chose an unconventional path, showcasing greatness in ordinary people; such as a 200-pound 12-year old boy Nathan Sorrell, whose story encapsulated Nike's message that greatness transcends the realm of elites. The young boy depicted in the ad serves as a poignant reminder that every transformation begins with a singular action and he is courageously embarking on that journey. Life recognizes and rewards those who take proactive steps. The ad connected with ordinary people and sidestepped Adidas' Olympic-partner limitations. This exemplifies the power of effective marketing that resonates with the experiences and emotions of people. 😊 #FINDYOURGREATNESS #nevergiveup #keepmovingforward #justdoit Clip: Nike Inc.

Big brands like Nike sometimes miss the true essence of sports. Sportsmanship is about winning and losing, team spirit, and perseverance. Nike's message can come across as too bold, which works for some people but not for everyone. In contrast, Brooks Running takes a more authentic approach by focusing on real stories, like one person’s recovery and return to running. This kind of message resonates with many athletes because it’s relatable and genuine. Nike often highlights the pursuit of excellence and pushing limits, which can be inspiring but may feel out of reach for everyday athletes. On the other hand, Brooks Running emphasized a personal journey and individual victory, making it more accessible to the average person. This approach reminds us that sports are about personal growth, overcoming challenges, and enjoying the journey, which can connect more deeply with a broader audience. As a former sportswoman, I can totally relate. What do you think?

Tone deaf advertising by Nike. Let's lean in hard on the qualities of a winner that are the worst of us. Let's emphasize and stress those mindsets and behaviours most orthoganal to inclusivity, empathy, and kindness. I get what they were going for, but it's a bridge too far to run across before this ad is done playing. Nike can do a lot better than this. I like Nike. They do good things. They make some great shoes. Not the best across the board anymore, but that's why competition is good. The cloudmonster and related runners from ON are IMHO the best on the friggen planet. Running with these shoes is like nothing I have experienced before. You have to just try them. I still have a top shelf Nike Air pair, which are a GREAT shoe. But there is absolutely no cushion comparison. Walking on air has nothing on Walking on clouds. So IMO this is just an "ooops I did it again" moment for the marketing "genius" behind this campaign. It happens. This one isn't embarassingly bad. If you aren't paying attention you might actually think it's good. And maybe it is actually GREAT because here we are talking about Nike. Which is the point after all isn't it? For the record, I also just called Shania, and it doesn't impress her much either. So it's a wrap. Nothing more to say here, moving my hashtag#dataninja self along. Great Post Oana. I will say though, that if I have trouble getting to sleep tonight, you'll hear from me tomorrow (later today). I'm supposed to be winding down...and you're winding me up. Not very kind or empathetic of YOU either eh? 🇨🇦. 😂 🥷

Nike has unveiled its Olympic kits for sponsored teams, showcasing them alongside athletes like Eliud kipchoge and Dina Asher-Smith. The company aims to leverage the spotlight of the Paris Olympics to boost sales, particularly of its performance products like the Alphafly 3 marathon shoe. Nike will outfit athletes from various countries and sports, including basketball and the new breaking event. While the focus is on high-end products, Nike also aims to increase sales of entry-level and mid-range running shoes, highlighting its Pegasus range. The company emphasizes innovation across body shapes and styles, learning from elite athletes. Despite facing competition from brands like On and adidas, Nike sees competition as a driver of improvement. With a revenue warning and a shift towards innovative products, Nike hopes the Olympics will drive consumer interest and sales, but analysts suggest its growth may lag behind competitors like Adidas and lululemon. #marketfacts #stockmarket #olympic #nike #sales #strategy #sponsorship #news

From a small shoe shop to a global icon! 🌍👟 Adidas has always known the power of athletes, from Jesse Owens to Muhammad Ali. Want to know how they turned smart marketing into global success? Watch this! #AdidasSuccess #MarketingGenius #IconicSneakers #SportsMarketing #DreamBig #AdidasJourney #BusinessInspiration #Sneakerhead #AdidasLegacy #IconicBrands #SneakerCulture #InnovationInSports #BusinessSuccessStory

I've been wanting to share my thoughts on Nike's latest "Winning Isn't for Everyone" campaign. But I didn’t want to just share an opinion this time. I wanted to show the stark contrast between a once no 1, out-of-touch brand, and an underdog who values simplicity and true consumer centricity. One is about owning "the win". The other is about owning running. Which, right now, they do. One has a big budget, the other one has big values and empathy. I guess the world is changing quickly for those who think the flex still works. This ad gives me Apple „crush it“ vibes 😅 Apple squashed creativity, Nike breaks the spirit of sport. I see a clear parallel here… But maybe I am wrong. What are the opinions out there? PS. my time at PUMA taught me that sport should be a positive and inspirational force for good, not a polarizing driver in a world that is polarizing enough as it is. #nike #winning #brooksrunning #olympics2024

"🏆 Greatness isn’t given, it’s found. 🚀 How Nike Outsmarted Adidas at the 2012 Olympics! 🏅 When Adidas became the official sponsor of the 2012 Olympics, everyone thought they had the upper hand. But Nike had other plans... 💡 Nike didn’t just compete; they dominated—without even using the words "Olympics" or spending $150 million! 🤯 Here’s how they did it: 1.Nike’s 'Volt' Shoes: 🌟 With eye-catching yellow-green shoes, Nike equipped 400 Olympians 🏃♂️, creating a visual spectacle no one could ignore! 2.The London Loophole: 📍 While Adidas used Olympians, Nike found another way. They shot ads in every other London—London, Ohio, Little London in Jamaica, and more—except London, UK! 🌍 Genius, right? 3.The Power of Local Champions: Instead of hiring superstars, Nike used everyday teenagers for their "Find Your Greatness" campaign, inspiring millions. 🌟 💥 The result? More people thought Nike was the title sponsor than Adidas! 😲 Nike gained 57,000 followers, Adidas just 12,000, and Nike’s ad was trending at #1 on YouTube! 🎥 3 Key Takeaways: 1️⃣ Greatness is a choice. Nike teaches us that the difference between ordinary and extraordinary is just a little extra. 2️⃣ Make people feel something. People forget words, but never how you made them feel. Nike's ad inspired everyday heroes. 💪 3️⃣ Find your own greatness. Greatness isn’t reserved for the stars—it's in everyone trying to be better. 🏆 So, my question for you is: What are YOU doing to find your greatness? 🌟 #FindYourGreatness #UnlockYourPotential #GreatnessWithin #PursuitOfExcellence #RiseAbove #EmbraceGreatness #LimitlessMindset #InspireToAspire #ChasingGreatness #PushYourLimits

(Reuters) - The summer Olympics is turning out to be a rare win for Nike (NYSE:NKE) as the global sporting event has helped boost demand for the sportswear giant's new launches and edge out competition, website searches from research firm Similarweb (NYSE:SMWB) showed. In the opening week of the Olympics, from July 26 to August 1, Nike and Puma managed to increase visits to their direct-to-consumer sites, while Adidas (OTC:ADDYY), Hoka and On all saw their visits decline compared to the week before, according to Similarweb. The visits peaked on July 31 to 2 million, following U.S. gymnast Simone Biles clinching her seventh Olympic gold medal after the United States earned their third gold in the women's team event. Out of those visits to Nike.com, 86,900 included a sale, while Adidas had a total of 532,500 visits with only 3,600 likely converted into product purchases, the data showed. "If the athletes and teams sponsored by Nike carry on winning, that's likely going to boost their popularity and therefore they'll probably still see those conversions remain strong through the rest of the Olympics," Similarweb's Senior Insights Analyst Daniel Reid said. Nike had said it was spending more on this Olympics than any previous games, as it hopes to revive sales and compete with upstart rivals. CFO Matthew Friend said in June that Nike was reinvesting nearly $1 billion in consumer-facing activities in fiscal 2025, which includes product launches and deepening its sports marketing portfolio through campaigns during the Paris Olympics. The world's largest sportswear maker and official sponsor for the U.S. Olympic & Paralympic team, launched a slew of products ranging from Jordan 4 Retro SE shoes to an Olympic Electric Pack consisting of 55 shoes, including new designs of Alphafly 3 and Pegasus that have intrigued consumers. On the resale platform StockX, the Jordan 4 Retro SE Paris Olympics Wet Cement, which retails for $225, were traded over 8,373 times as of July end, making it the highest-selling Olympic product on its site. Still Nike's performance so far this year has lagged brands such as Roger Federer-backed On, Deckers Outdoor (NYSE:DECK)'s Hoka and Adidas in the running, performance and casual shoe category with the sportswear giant struggling to bring innovative designs and some strategy missteps. "(Nike is) still a struggling brand overall. But the Olympics, it definitely drives interest in these things ... Nike is the one that's really winning there," said Drew Haines, the merchandising director at StockX.

“You got this” vs. “Just do it” I find it very motivating cycling past Declan Rice on my way to work in the new adidas #Euros2024 creative. The simplicity and the ambiguity of "You got this". Is Declan motivating me? Himself? Am I motivating him as I read the text in my head? I like the idea it’s mutual and we are spurring each other on. But I couldn’t help notice the similarity of these three, single syllable words to the iconic Nike slogan - “Just do it”. Both of them are highly motivating, and provoke an emotional response in the reader/listener. I think in a challenging era of covid, inflation, recessions etc. that the reassurance of “You got this” is more in tune with how I feel than the more "stop whining and get on with it" of the Nike original. What do you think? Which is your favourite? They even work well together. You got this. Just do it! #advertising #slogans #marketing

The great Nike Swoosh birth story ✔️ Morals of the Story: 1) Heavy investment is not always the starting point. 2) Creativity is unbiased... anyone can have it. 3) Company that operates on Stakeholder Values is undoubtedly go on a long successful RUN (just don't forget your Nike running shoes). #nike #justdoit feel free to add any additional takeaways from this story.